24/11/2022
United Nations Secretary-General, Antonio Guterres, Read Our Mail!
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In April 2022, compelled by the state of Africa and the latent opportunities for transformative businesses seeking to convert the continent's problems into opportunities through social impact, we commenced work on a framework for corporate impact on the continent based on the Sustainable Development Goals (SDGs). As we designed this framework, we sought for a name best suited for it. At first, we called it the State of Africa’s Sustainability (SOAS) Matrix.
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However, we were mindful that this could create brand conflict with the distinguished School of Oriental and African Studies (SOAS University of London). So, mindful of the brand integrity imperative, the brainstorming continued.
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As we worked on this social impact framework, it became obvious to us that it would be applicable across regions, not just Africa, we then renamed it the State of Regional Sustainability (SORS) Matrix.
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However, we further realized that this corporate social impact framework is applicable at the national, subnational, and even community levels as far as the requisite data is available. We then eliminated the geographical adjectival restrictions and renamed it the State of Sustainability (SOS) Matrix.
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Mindful of the urgency of action that the matrix demanded in some of its quadrants, we were convinced that we had arrived at a suitable name as "SOS" represents a distress call.
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Fast forward to September 20, 2022, while addressing the 77th General Assembly of the United Nations, here comes UN Secretary-General, Antonio Guterres, sending a distress call to world leaders when he states that: “The Sustainable Development Goals are issuing an SOS.”
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Having encountered the 2022 scorecard on the SDGs while working on the SOS Matrix, the degree of urgency that the UN chief had awakened the world to did not come as a surprise. Instead, it convinced us all the more of the timeliness of the SOS Matrix and the suitability of the name. It was as though the UN chief had "read our mail", as we would say in certain informal conversational contexts.
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The SOS Matrix is an ongoing project but its preliminary version has been unveiled in this edition of REMAKE AFRICA Intelligence titled, Corporate Impact Intelligence: Mapping Africa’s Corporate Impact Opportunities Using the SOS Matrix.
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