Raimundo & Barclay LIMITED is a Nigerian company registered with the Corporate Affairs Commission, CAC. The company was established in 1991 as a Public Relations Company, using web-based tools for Marketing PR practice. Its operating address is 11 Tinubu Close, Off Ilupeju ByePass, Palm Grove Estate, Lagos – www.raybarclay.com. Staff have varied experience in Media, Marketing, Diplomatic Public Af
fairs, Strategic & Financial Public Relations, Computer Engineering and Internet Technology, Web Design and Hosting, SMS/Email Platform Management and Call Manager/Centre Programming. Promoters of the Company are seasoned professionals and businessmen with track record in Communications, Information Technology, Print Media, Broadcasting, Oil & Gas, Banking & Finance and Customer Service Training. The Chairman/CEO of R&B is OGIE EBOIGBE, a seasoned communications professional with over 35 years of Internet Consulting, Marketing, Banking, Journalism, Broadcasting and Public Relations experience, 11 of which were at the United Bank for Africa Plc, one of the top 3 banks in Nigeria, where he headed the Brand and Corporate Affairs group; 5 at the Canadian High Commission, Lagos, running the Public Affairs function; two and half with the Canadian Trade Commissioners Service and another combined 11 years as a journalist with Radio Nigeria and the Voice of America. In the PR world, Ogie is a recognized specialist in the practice of Public Relations using web-based tools. He is a Fellow of the Nigerian Institute of Public Relations and holds Senior Membership of the International Public Relations Association of London. He also chairs a UK and Nigeria registered charity, the Anglo-Nigerian Welfare Association for the Blind, ANWAB, which he pilots by raising funds to train blind men and women in the use of technology to live independent lives and producing books in Braille for blind people. He has raised funds for ANWAB from organisations like the Ford Foundation, UK Lottery, Lions Club International, Rotary Club, Synergy Alliance, banks and individuals. PUBLIC RELATIONS AND COMMUNICATIONS SERVICES
R&B offers a full array of Marketing Public Relations services to help build your business. With Publicity and Media Relations, Direct Mail, Trade Show Support, Internet Marketing and other tactics, R&B creates programmes based on solid business-to-business benefits and value oriented messaging, awareness that drives demand and impacts a company's bottom line. Our clients expect strong results from our work, and get them. Some agencies are a revolving door when it comes to clients: you win some, you lose some. At R&B, we pride ourselves on our long- standing client relationships, the majority of which have been with us for several years. Because we are compact - and more personally involved – (whether you need Financial PR or professional trade exposure for a new product) - we won't work for clients we don't believe we can get results for and we won't represent products/organizations we don't believe in. Regardless of whether we are executing a small project or a full-scale communications effort, your business is the most important thing to us and we want you to be completely satisfied with the service and the results. Nearly all of our business comes from referrals from satisfied clients. We work with a select group of national and international clients that benefit from our expertise in information communications technology, Brand Development & Management; Diplomatic PR and Immigration Investigations; Public Affairs, Public Relations and Niche Brand Consumer Products PR, Lifestyle PR and Social Media PR, including Artistes and Athletes Management; Media Relations and Monitoring; Social Responsibility Management and Events Management; Specialised Training in PR and Customer Service. More specifically, we are one of the only PR agencies with extensive PR/branding specialization and experience with the Diplomatic Missions and Foreign Governments. We are a results-oriented agency that can work within tight budgets to create high-profile programmes directed at specific target audiences to create buzz and excitement for your product or service. R&B operates a cost-effective Public Relations agency with a cost structure for modest PR budgets. Our company also likes to focus on emerging companies and work within a wide range of industries and we have helped to build some ‘Big Boys'. We also work with more established companies with limited marketing budgets and we take pride in catering to our Public Relations campaigns and to meet our client's needs as well as focus on their target market. MEDIA RELATIONS AND MEDIA MONITORING
R&B specialises in the use of web-based tools to publish press releases, reach out to media contacts, provide clients with positive visibility in both the electronic and print media and develop a friendly rapport between influential media opinion leaders and our clients. Our close relationship with the media ensures that clients get zero negative publicity. We also provide a specialised print media news monitoring service to organisations. This service is specific to the needs of multi-national companies and large corporate organisations for daily monitoring of content of media publications with direct or remote connections to their operations. News media monitoring is a core area of Media Relations which has hardly received corporate attention due largely to the inadequacy of in-house capability. On the real-world level, R&B purchases daily newspapers and weekly news magazines – the quantum and scope of which would be agreed on with the client – and scans for news items about the organisation/industry with the sensitivity of an in-house person. We also analyse the various news items with the eye of an outsider, whether positive or negative, and proffer suggestions on how to manage issues that arise there-from. We can also generate reports and analyses to be forwarded to clients on a monthly basis, except on occasions of news breaks and requests for tracking a particular item. These reports and analyses are sent online to clients and are their desktop for their perusal whenever they need to. On request, we can also provide an extra bouquet of clips involving
policies and events that may or may not be directly related to the
organisation but with socio-political or economic implications on its
operations. However, our cutting-edge internet monitoring service is our prime offering which is second to none in the business. EVENTS MANAGEMENT
R&B works with you from the onset to develop a checklist and follow up on the list until the event is over. Whether it is building a guest list, producing and delivering invitation cards and letters, confirming attendance and running the event itself, including ushers and compere service, we take the burden off you and ensure your event runs smoothly. All logistics and protocol services become our headache, not yours. SPECIALISED TRAINING
Our Most Popular Communications, Brand Management, PR and Customer Service Training Programmes include:
• Customer Service and Relationship Management
• Secrets of Successful Pitching – Everything you need to know to successfully approach, pitch and follow up with editors
• Creating strategic and tactical plans to make sure that new campaign scores big coverage
• Developing good Story Angles for your Press Releases
• Writing for PR Professionals – Comprehensive course with tips and tactics, including a press release checklist to make sure everything is in the exact order editors want
• Media Training – Real-world, targeted help with specific messaging and on-camera presence to make sure you or your CEO delivers your message to the media with ease and confidence
• Management Training – We will work with your management team to uncover issues, redirect focus and energize your efforts so you are more successful
• Presentation Skills Training – Whether it's a new business pitch, sales call or board meeting, this training will quickly have you speaking with clarity and confidence
• Using Social Media in Advertising, PR and Communications
• Internal Communications and Productivity Enhancement
• Inspirational
The media-related courses will provide you and your staff with expertise in Media relations and pitching Media training, Story angle development, Press release writing, Email pitch development, Approaching and following up with editors, Breaking into national press, Strategic thinking for new campaigns and clients, Presentation skills, Management training and procedural issues. All training is completely real-world, hands-on and interactive, focusing on what you are pitching now and in the future. We'll brainstorm story ideas, review your pitches and practice role-playing pitching the editors you need most. BRAND DEVELOPMENT & MANAGEMENT
It is said that brand is a company's most valuable asset…or serious deficiency. R&B's Brand Development and Management Services help companies identify, develop, organize and promote a differentiated corporate or product identity. Our Brand Audits, Brand Workshops, Brand Architecture, Identity Development and Messaging platforms bring strategic coherence to all brand communications. A brand is not simply a logo. Instead, the most valuable brands marry aspirational positioning with consistent communication to produce long-term value. We help clients manifest their brand in the most positive way, with modern methods of achieving the highest standards. To crown it all, we provide quality control measures to ensure that re-brand promises are delivered by agencies and all those involved in the exercise. WEB-BASED SERVICES
We have unparalleled expertise in Internet Advertising, Internet Marketing and other areas related to web visibility, including web design and hosting. Also available tailor-made IT training for Senior Citizens, including Internet and Social Media savvy. THE ADVANTAGES R&B HAS:
• Knowledge of the Nigerian political and economic terrain
• Media savvy
• Staff are specialists in different communication fields, including Marketing, Diplomatic and Financial Public Relations, Online Strategic Communication and below-the-line advertising
• Over 20 years corporate experience in the business
Website: www.raybarclay.com
Email: [email protected], [email protected]
Tel: +23418735004, +2348023233151
