DBD Africa

DBD Africa Designed to help the new generation of Industry powerhouses build market-moving brands.

BRAND STRATEGY IS A OVERLOOKED SOLUTION BY MANY AFRICAN TECH COMPANIES.Many tech startup founders struggle to generate r...
10/04/2023

BRAND STRATEGY IS A OVERLOOKED SOLUTION BY MANY AFRICAN TECH COMPANIES.

Many tech startup founders struggle to generate revenue despite having a great product or service and working capital.Why is this the case?

One major is that these founders and teams lack an understanding of who they are serving and how their innovations are truly meeting the needs of their users making Brand Strategy the missing piece.

With an effective Brand Strategy, tech companies will:

- Understand their user psyche.

- Understand the emotional needs of the users.

- Understand the varying nuances of their different user segments.

Found this insightful? Share with a colleague.

Subscribe to learn how to develop effective brand and brand strategy today. Link in bio.








Behind every successful tech company is a strategic mind.More often, tech companies prioritize building and marketing a ...
06/04/2023

Behind every successful tech company is a strategic mind.

More often, tech companies prioritize building and marketing a product without taking the time to strategically align on how to achieve sustainable growth.

How game changing will an increase in strategic expertise be for Africans in the tech industry? Will founders see more chances for success by having strategists on their team?

Join Ifeoma Nwobu, Co-founder and COO of Sendstack as she explains the role that strategists play in the growth of a startup and the value that they bring to the African tech space.

Time: 11th April, 2023
Date: 3pm
Location: IG live

Ever considered [or still considering] becoming a Brand Strategist? SWIPE to learn about how help Companies and tea...
05/04/2023

Ever considered [or still considering] becoming a Brand Strategist?

SWIPE to learn about how help Companies and teams scale.

Did this give you clarity on the role of Brand Strategists in Tech?
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SUBSCRIBE via link in bio if you would like to receive more brand strategy career building insights.

In the world of tech and marketing, a lot of things intersect and often times, we get our wires crossed.One of such conc...
03/04/2023

In the world of tech and marketing, a lot of things intersect and often times, we get our wires crossed.

One of such concepts that has been confused for other concepts is BRAND STRATEGY.

SWIPE >>> to gain insight on what Brand Strategy Is and also what it is NOT.

Found this insightful? Share & Subscribe to learn how to develop an effective brand and brand strategy today. Link in bio.

strategy

Implementing an effective brand strategy can lead to a 20% increase in customer lifetime value according to a study by C...
31/03/2023

Implementing an effective brand strategy can lead to a 20% increase in customer lifetime value according to a study by

Companies who are intentional about building stronger relationships with customers, can increase revenue and have a reduced need for costly marketing campaigns.

Swipe to learn how used brand strategy to achieve higher ROI while spending less.

Subscribe to learn how to develop an effective brand and brand strategy today. Link in bio.

Branding and Marketing are like co-founders, building a team.Some founders focus on sustaining company vision and cultur...
30/03/2023

Branding and Marketing are like co-founders, building a team.

Some founders focus on sustaining company vision and culture to make the team find the company worth building, while some focus on the numbers making sure that they keep delivering results to scale the company.

Just as co-founders need to leverage each other's strengths to effectively scale their companies, so do you need to leverage the strength of branding to scale your marketing.

Subscribe to learn how to develop an effective brand and brand strategy today. Link in bio.

A survey by the Harvard Business Review found that companies that focus on strategy are more likely to achieve their fin...
27/02/2023

A survey by the Harvard Business Review found that companies that focus on strategy are more likely to achieve their financial goals, with 67% of high-performing companies stating that their strategic planning process is effective.

If the goal is to build a valuable and sustainable startup company then don't avoid skipping out on developing a solid strategy.

With a clear roadmap in place, your startup will be better equipped to navigate the twists and turns of the African market.

Does your startup or portfolio company need a clear plan of action to optimise for growth?

Leverage .africa’s Strategy Workshops Today - Click the link in bio to secure a session with your team

From understanding market pain points to spending an “obsessive” amount of time with users, here are 3 expert insights t...
23/02/2023

From understanding market pain points to spending an “obsessive” amount of time with users, here are 3 expert insights that will drive your success in building a sustainable startup that delivers ROI in the African market.

Swipe to learn from experts in the African startup ecosystem.

Follow .africa to discover more about the business of startups, brand building and strategy.

Studies have shown that 59% of users have a preference for brands they are familiar with highlighting the significance o...
15/02/2023

Studies have shown that 59% of users have a preference for brands they are familiar with highlighting the significance of brand building and its impact on the success of a startup.

To share more insight on how to brand building can be leveraged increase their chances of growth, we will be joining tomorrow at 4pm WAT to discuss "Startup Branding as tool for improving Chances of Success."

Join Blessing Iyamadiken, the Head of Platforms , and .nwobu, the Founder and Director of Strategy .africa to learn how to create a memorable and trustworthy brand that can help you stand out in a crowded market and set your startup up for success.

Time: 4pm WAT
Location: Twitter Spaces

Yesterday, we hosted leading figures in the African startup ecosystem to a thought-provoking and insightful panel sessio...
10/02/2023

Yesterday, we hosted leading figures in the African startup ecosystem to a thought-provoking and insightful panel session focused on addressing technology, innovation, barriers to impact and how we can make tech innovations more effective in Africa.

We heard from leading ecosystem players like (Octerra Capital) and .ekezie () on how to make technology innovations have better impact in Africa as well as keys to building a sustainable startup in Africa.

We also connected startup founders/team members and enthusiasts to seeking to learn how to build more effective innovations.

Take an inside look at our first event of the year.

The African startup ecosystem currently presents a unique opportunity for startups to focus on developing sustainable, p...
09/02/2023

The African startup ecosystem currently presents a unique opportunity for startups to focus on developing sustainable, profitable, and scalable innovations.

Join the discussions shaping the future of African startups in the midst of a funding slowdown.

Hear from .ekezie (), (Octerra Capital), (Business Online Africa), (), and .nwobu (.africa) as they dissect the current challenges limiting startups from developing sustainable and profitable products that consumers demand.

This is also an opportunity to network with industry leaders, investors, and ecosystem builders, and gain valuable insights on developing effective innovations and investing in the African market.

Don't miss out on this opportunity to drive change and growth in the African startup ecosystem.

Date: 9th, February 2023.
Venue: Landmark event center (Main NXT//TECH stage)

Register using the link in bio!

The African startup ecosystem is experiencing a slowdown in funding with no deals over $100 million signed in the last h...
03/02/2023

The African startup ecosystem is experiencing a slowdown in funding with no deals over $100 million signed in the last half of 2022. However, it is not the end of the road for the startup ecosystem.

The slowdown presents a unique opportunity for startups to focus on understanding the market well enough to develop innovations that are sustainable, profitable, and scalable.

Be a part of the conversation shaping the future of African startups!

Join .ekezie (), (Octerra Capital), (Business Online Africa), (), and .nwobu (.africa) as they address the current barriers affecting technology and its impact on the continent, and discuss how innovators can create innovations that the continent truly needs.

As an investor, startup founder/team member, enthusiast, or anyone curious about African startups, you don't want to miss this opportunity to network with industry experts, investors, and ecosystem builders.

Learn how to develop more effective innovations and why to invest in the African market.

Get your ticket today by clicking on the link in bio.



Statistics from The Big Deal, Tech Crunch.

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