16/05/2025
“No one knows tomorrow”.
This flippant phrase, often used to suggest a helplessness about the future, doesn’t need to be the case for your specific business or brand. Human beings aren’t so hard to understand, and we can often tell what people will do in the future by looking at what they’ve done in the past and what they are doing today. That’s where data and research come in.
A 2019 study we carried out at Vivid Rain, regarding the viewing habits of Nigerians in different states across the country, told us that fewer people were watching films, especially Nollywood movies,through traditional sources like CDs, terrestrial and cable television, and cinema. Streaming services powered by the internet were taking over, but not just any streaming service. YouTube, with its ‘free’ content and no subscription fees, was where a majority of Nigerians were watching their favorite stars in everything from soap operas, short and long form series, to feature length films.
Today, the number has only gone up, with new Nollywood releases on YouTube regularly hitting millions of views within days of being on the platform. Imagine if you had this kind of information for your particular business or industry, well in advance of a coming boom? What if you knew to divest from a particular path, because the audience was going in another direction? You could focus your efforts and be in the forefront of new trends, leading the wave before everyone else catches up.
If getting that extra edge to accurately direct your business resource appeals to you, you should be talking to us at Vivid Rain Consulting. Send us a message today.
