10/08/2026
"My target market is anyone who needs what I sell."
This sentence is the source of more stalled Nigerian businesses than most people want to admit.
When your customer is everyone, your marketing speaks to no one. Your content attracts the wrong people. Your pricing feels uncertain. Your sales feel like pushing uphill.
Your ideal customer is not everyone. They are one specific person with specific problems, specific habits, and specific reasons they choose to buy.
This week, write down the profile of your best customer. Not your average one. Your best one. The one who pays on time, refers others, and comes back.
Then build everything around that person.