06/09/2021
JOB PURPOSE / SUMMARY
We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial part in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels. Digital Marketing Executives at our Company, are generally responsible for planning to develop, implementing, and managing the overall digital marketing strategy.
DUTIES AND RESPONSIBILITIES
• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage, develop and maintain the company’s owned media including websites, mobile apps, and email/CRM software, and other branding materials
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage all Company’s social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set upconversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Manage and develop all content for the Company. This may include graphic or photography, audio, and video content
• Provide monthly marketing reports: online analytics and other marketing efforts results
• All other duties assigned by the Company
TECHNICAL SKILLS
As the job scope of a Digital Marketing Executive, we are looking for a candidate with experience in:
• Coding,
• Website development and maintenance
• Graphics design
• Digital marketing and analytics
• Product photography,
• Microsoft Office PowerPoint,
• Business writing,
• Competitive Analysis,
• Content curation, development, marketing, and strategy
• Creative writing
• Data management
• Marketing budget management
• Brand Marketing development and implementation
• Business Reporting
Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired.
Requires 1 – 3 years of experience.
