15/10/2025
We are seeking a dynamic and commercially astute leader to drive growth across our
Health, Hygiene & Personal Care (HHPC) portfolio. This is a critical leadership role for
someone who combines sharp strategic thinking with hands-on ex*****on and deep knowledge
of Nigeria’s modern trade, pharmacy, and general trade channels.
The Commercial Lead will be responsible for owning and growing a high-potential portfolio
that spans sexual wellness, hygiene, and personal care products. This person will lead the
business across key accounts, distributors, field sales, and ecommerce — and will be fully
accountable for building a category-defining business in Nigeria.
This role is not for spectators. We need a builder, operator, and commercial executor with
proven success leading B2B and B2C sales across both pharmacy and retail landscapes. You’ll
manage everything from pricing to partnerships, with full P&L ownership.
Core Responsibilities and Key Result Areas
• Define and execute the growth strategy for the HHPC portfolio in Nigeria.
• Own the full commercial P&L and deliver aggressive sales and margin targets.
• Set clear revenue and market share goals, and lead the charge to exceed them.
• Lead direct relationships with pharmacy chains, supermarkets, and modern trade players.
• Develop and manage JBPs, pricing strategies, shelf ex*****on, and trade activation plans.
• Secure visibility, listings, and commercial partnerships that drive volume and brand equity.
• Build and manage a strong distributor network, ensuring territory coverage and performance.
• Define and optimize the route-to-market strategy for Nigeria, balancing direct and indirect channels.
• Support inventory planning, distributor training, trade programs, and incentive models.
• Lead and scale a performance-driven sales team or distributor field force to execute in-market goals.
• Track and manage field ex*****on KPIs, including outlet coverage, visibility, and sales conversion.
• Drive performance across a multi-brand, multi-category portfolio covering sexual wellness, personal hygiene, and beauty care.
• Shape brand and SKU strategy, including pricing, assortment, promotions, and launch planning.
• Monitor performance by channel, region, and product line, and lead commercial interventions where needed.
• Work with marketing, finance, regulatory, and supply chain to ensure aligned ex*****on and long-term growth.
• Lead commercial input into demand planning, activation, regulatory compliance, and product innovation.
Experience Requirements
• 8–12+ years of experience in FMCG, personal care, pharma/OTC, or consumer health.
Send CV to [email protected] and copy [email protected]