ThankGod Akpa

01/03/2024

Here are 5 things you MUST know before you write a piece of copy for any offer. -

Not knowing this might negatively impact your sales success.

80% percent of copies out there really sucks.

Many businesses make sales by chance these days.

But the truth is, sales are predictable if you knew these 5 fundamentals before crafting your copy.

1. Who you're selling to.
Understand your audience like the back of your hand. Picture your ideal customer – their needs, pain points, and aspirations.

Tailor your copy to resonate with them. For instance, if you're selling fitness gear, consider whether your audience is beginners looking to start their fitness journey or seasoned athletes seeking advanced equipment.

2. What you're selling.
Clarity is king. Clearly articulate what your offer brings to the table. Whether it's a product or service, outline its features and benefits.

If you're selling a productivity app, highlight time-saving features and how it simplifies tasks for users, emphasizing the value it adds to their daily routines.

3. How it works
Demystify the workings of your offer. Break down complex processes into digestible bits. Imagine you're selling a smart home device.

Explain its setup, integration with other devices, and how users can seamlessly control it. Make it easy for potential customers to envision incorporating your solution into their lives.

4. How's it different
Uniqueness is your secret weapon. Identify what sets your offer apart from the competition.

If you're in the crowded e-commerce space, emphasize a distinctive feature like eco-friendly packaging, exclusive collaborations, or unparalleled customer service. Showcase the X-factor that makes your offer a standout choice.

5. Why people should care
Connect emotionally. Convey the impact your offer can have on customers' lives.

Consider a subscription-based streaming service – highlight not just the vast content library but the joy, entertainment, and convenience it brings to users, making their downtime more enjoyable.

understanding these 5 fundamentals will ensures your copy resonates, captivates, and ultimately converts. Happy crafting!

14/10/2022

How to increase your brand Influence with trending topics

In the internet world, your influence is one major thing that you can not afford to trivialize if you truly intend to build a great business.

Influence is a natural oil that drips from the wells of impact. I mean to say that, when impact is in place, then influence will become a resultant effect. And once your influence increases and you are able to put two and two together, then you'll begin to drive massive sales.

The quickest way to influence people, is by doing for them what they can not do for themselves. Most people are lazy, they don't like to make research. If you do it and give them, they'll see you as a god and on that premise, you can demand for their money.

In this article, I'm going to show you:

How to find trending topics in your niche.
And get to know the top tools for topic inspiration.

You can choose to Look around on social media and news platforms. This will give you an idea of the current conversations people are having. But the surest way is to make use of these trend spotting tools.

1. Google Trends
2. Exploding topics
3. Buzzsumo
4. Product hunt
5. Appsumo
6. Reddit
7. Facebook ads library
8. Trends.co
9. Trend watchers
10. Trends hunters

Kindly type them on google and start experimenting with them to find out which is more appropriate for you. Most times, to get the best result, you have to combine a number of them.

Now start researching and writing on the topics you, then you'll stay on too in your niche. People will be literarily be waiting to hear from you.

18/07/2022

How to Identify Your Passion Part One

What is your passion? It's a question we all ask ourselves at some point in our lives. For some of us, it's easy to answer. We know what we're good at and what we enjoy doing. But for others, it's not so easy. We may have many interests, but we're not sure which particular one has the greatest pull on us. Or we may be good at many things, but we don't know which one is worth our energy, time, and resources.

In this post, I'll show you how to identify your passion in four simple steps but before then, why do you really need to identify your passion?

1. You feel better about yourself when you are doing what you love. In contrast to something you detest, it doesn't stress you out as much. Many workplaces are filled with people with frowning faces because they are doing what they are not passionate about. To ensure your happiness is intact, ensure you are doing what you are passionate about.

2. You stand a better chance of achieving success and changing the world when you know your passion. Everyone has the ability to benefit other people and do good but without passion, success becomes much more difficult to achieve. The majority of successful people credit their success and Impact to following their passions. It gives you the drive to conquer any challenges on the way as you go about trying to realize your dreams.

3. You will put in more effort and more commitment to finishing anything you are passionate about. Your passion, not the alarm clock, awakens you every day. Being more passionate results in having greater energy and endurance, which increases productivity. Passion drives you forward despite the setbacks, difficulties, and disappointments you encounter along the way. When you are passionate about something, you work more and stay later. There is no option to give up. Success is therefore certain to occur.

4. Lastly you need to find your passion because you don't have time to guess your way to success. The earlier you discover it, the better for you.

Haven said all these, Now how do you identify your passion?
Find out in my next post

11/08/2021

How to turn your small business into a mega company like Amazon in 8 simple steps. (Not knowing these could keep your business small forever).

If I can show you how to build a successful company from your existing small business even if your business is just a day old, will you like to learn more?

I know how frustrating it can be trying to start up a small business talk more of building a mega company like Amazon. I know because I've made such an attempt a time or two. In a country like Nigeria where the economy is unstable due to weak policies, self made entrepreneurs experience the greater heat.

People labour day and night yet they see no results.
Several times they write business plans just so they could access loans from financial institutions but all to no avail.

At the end of it all, it's either they give up on their dreams or leave leave the business perpetually small.

As much as I know, there are 8 simple steps that every successful company I know followed diligently to build their company.
Develop a business plan is one of it right? I know that's what you're thinking but it's far from it.

While this 8 steps contributed to the success of big companies like Amazon, Facebook, Google and the likes, other businesses fail because they have disregarded these processes.

In this training, I'm going to uncover the building process of big companies in 8 simple steps.
Perhaps you will be the next Jeff Bezo after the training or Richard Brandson who seamlessly built over 200 companies for the Virgen group just by following these 8 steps.

Although the steps are very simple, yet dicy. I want to take out time to respond to questions particular to some businesses so I wouldn't want the participation to go beyond my control. If you do not take action to join the class immediately they might be no access for you again once I close the group.

Building a successful business is not a myth. If others can do it, then you also can do it.

Hea... look here!
I'm not inviting you for this training to come and waste your time. I'm too busy to do that. If you don't get the valuable insight that I've promised earlier, send me a DM telling me how disappointed you are. I'll take out time to write an apology letter to you for wasting your time.

What exactly are you waiting for?
Click the link bellow to join other business people who are waiting to learn how to scale up their businesses.

WhatsApp Group Invite

17/02/2021

Network Your Way to Success

If you belong to any form of gang, detach yourself immediately. That's not the way of royalty.

Kings keep cabinet members, confidantes and advisors. They don't keep gangs.

They call you the hottest babes and guys in town and you are proud, better know that they are calling you hot cos you're already in fire even though it's a cold flame for now.

When it will become a hot flame, it's same people that will shout "XYZ don carry belle shakara don end" "they don catch XYZ for Yahoo! God no dae sleep".

In the days of our fathers, they built profitable networks which are now gangs in our time.

I know someone will read to this point and quickly run to the comment section and type " I disagree with you sir, cult started from the days of Wole Soyinka". Better understand the context I have in mind and if you don't, you can take a pause and think about it again, perhaps you'll get to understand.

That's just by the way.

Listen, in case you don't know, most of the people who have ruled Nigeria in whatever capacity in every tenure were mostly a network of friends and relations who have possibly known themselves from childhood or at school.

Let me quickly mention this to enhance your understanding.
I hope you know that when a president is asked to nominate ministerial candidates, he doesn't consult google before he submits a list?

A large percentage of his nominees are usually from his network.

While I do not commend that act, it is still important to note that, no king wants to rule with people who they don't know and trust.

I'm beginning to wander too far away from my subject matter but I've got to explain this thing better so that I'm not misunderstood. So let me use the next few lines to do so.

I'm in no way trying to promote " connection theory" a.k.a "if you know person wey know the person".

I'm sure that's what you might be thinking but you've got to grow to pass this mental laziness and learn to see what is both written and not written. That's the way of kings. That's by the way too.

So I was trying to diplomatically balance connection theory.

What balances this theory up is Relationship and Competence.

If a network member is not competent in a paras tater and you push him there, then you're selfish.

But come to think of it, why will you be competent and members of your network are not?

That's a sign that it was never a genuine network. You were not growing together.

In summary, put your network members in position but make sure they are competent.

Let's just leave this connection matter for some other time.

So as I was saying before the swift in thought, you've got to detach yourself from anything called a gang.

Be intentional about building a strong network.
Meet up with people of like minds and challenge yourselves to grow so that your network will become profitable later in the future.

Detach yourself from gangs.

Let me say it one more time before I conclude,

Yes, detach yourself from gangs.

-T.A

30/12/2020

I want to take my business online in 2021 but I don't know how.

I want to launch out as a personal brand in 2021 but I don't know how.

I want to start a business in 2021 but I don't have an idea.

If this is you, say hi to me on WhatsApp.

I'm preparing something for you.

Do you want to know when it's ready?

Tap on the link below

Message Impakt Media on WhatsApp. https://wa.me/message/67EKNU7MROCRP1

24/11/2020

Marketing Hack.

You might want to build brand awareness once in a while, but do more of advertising an offer

13/11/2020

The best way to predict your future is to create it

The day I realized how true this statement is, I all of a sudden started making measurable progress in my life.

Maybe you could also start making such progress today if you would pay attention to this.

If there's an attitude that has bedevilled a lot of people in this generation, then it is NEGLIGENCE.

This unique attitude amongst most individuals is often sponsored by our religious belief, i think.

That's why the attitude is most prevalent in Africa. So it seems to me like, the more religious a people become, the more open they are to NEGLIGENCE.

Well, I do not believe that any religion preaches negligence as a core value.

However, most people misinterpret religious doctrines and practice what we want.

that's a story for another day.

However, let me quickly cast a light on the issue of NEGLIGENCE.

Most Africans believe that it is solely the responsibility of God/god to make their lives what it ought to be.

While this is partly true, it is also important that we realize that God will require our cooperation for him to do anything in our lives.

I know this truth, might sound basic to so many people but not so many people intentionally practice the recommended practices.

One of the best gifts God ever gave to man is the MIND. When you lose it, then you've lost relevance.

Here is one thing I always tell those around me,
"Use Your Mind"
"Dream dreams"

Don't just sit in wait for whatever comes your way.
Imagine what you want to be,

Imagine what you want to have

Imagine what you want to do

Imagine where you want to go.

If you can think it, you can have it. Just dream.

And If you think I'm just motivating you, then forget it. Otherwise, try it and see if you wouldn't start receiving ideas on how to go about getting what you've imagined.

See you at the top.

Keep learning and growing so that you can become your potential.

-T.A

27/10/2020

Let's Dissect your professional website.

In my previous post, I promised to dissect a website and tell you what constitutes a professional website.

Gone are those days where a website only serves as an online brochure.

We've gone past those days never to return.

A website must thus fulfil some specific business needs such as:

1. Increase the number of new queries coming from the website

2. Position your brand as a leading, friendly and approachable brand within its industry

3. Improve the user experience on the website by creating an online presence with a tone that is friendly, approachable, energetic, dynamic and fun while simultaneously bringing across a tone of warmth, humour and simplicity.

4. Provide answers to common questions to free up your staff from repetitive telephone/email enquiries.

5. Help your target audience get relevant advice, articles and insight on the PR space

6. Help target audience get easy access to contact details and clear call to actions to make contact.

Also, your website must constitute

1. Analytics:

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Source: Wikipedia

Here's a quick tip: ensure you carry out competitive analysis before you go ahead to build your site. I.e analyze your competitor's website. There are some tools that you can use to do that in less than 5mins. I'll share the tools in future posts.

2. SEO (Search Engine Optimisation):

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Source: Wikipedia.

In a lame man term, SEO is about taking your site to the top of Google, so that if anyone searches a thing related to your industry, your site will also pop out alongside other sides.

3. Backup:
The backup must be run on your website consistently.
Recommendable; weekly for your web content then daily for your database

4. Security.
Your web data such as user login details, subscribers information e.t.c must be protected jealously.

Remember, the website is just one out of the many marketing tools we have.

Stay connected as I take you deeper into the world of new media.

ThankGod Akpa
New Media Consultant.