02/09/2021
HOW TO TAKE CUSTOMERS FROM ‘JUST LOOKING’ To ‘SHUT UP AND TAKE MY MONEY’
To reach the 97% who aren’t ready to buy now
(but could be very soon)
you
have to educate them.
When a prospect isn’t informed or knowledgeable on a
subject, they’re in a state of uncertainty and people don’t buy in this state.
But the more they know, the more likely they are to buy.
The bonus here is, if you are the one educating them, you’re also making sure
that when they hit the ‘buy now’ stage, they’ll be likely to buy from you. To
do this, your message must be powerful, insightful, and education-based, and
not simply a promotional piece about your company/business
What’s also happening is that you’re changing the dynamics and psychology
of the relationship between your business and your potential customers.
It’s a
technique that means you’re no longer chasing clients.
Instead, they’re
putting their hands up and requesting to speak to you.
They want you to help them.
They start pursuing you or calling you to
enquire about your products and services.
It’s a game changer, and it’s hands
down the best way to attract business online.
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