Talk To Anderson, #24 Akwaka Road Rumuokoro, Port Harcourt (2026)

24/11/2021

The 4P mix for efficient Marketing: What Every marketer needs to know as a Rule of Thumb.

Facts: You will not be able to make a single sale if you don’t put these 4 Ps in the right perspective. A lot of people who go into marketing do so without considering this 4 Ps, hence they are not able to break even, and then they think it’s from their village.
This post will help you figure out the hitches in your marketing skills

What are the 4 P’s of Marketing?
The “4 P’s of Marketing” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, which is a set of tools that a company uses to influence consumers into buying its product. The marketing mix addresses factors such as:
• Understanding the needs or desires of consumers
• Identifying the cause of the failure of the current product offering
• Finding ways to solve said problems and change public perception of the product/service
• Creating distinguishing characteristics to increase competitive advantage
• Understanding how the product interacts with consumers and vice versa

History of the 4 P’s of Marketing
The individual who conceptualized the 4 P’s of Marketing was a Harvard University professor named Neil Borden. In 1964, Borden introduced the idea in one of his published articles called “The Concept of the Marketing Mix.” he mentioned that many companies could use the framework to increase the likelihood of their success when advertising their products.

Marketing Mix
1. Product
A product is any good or service that fulfills consumer needs or desires. It can also be defined as a bundle of utilities that comes with physical aspects such as design, volume, brand name, etc. The type of product impacts its perceived value, which allows companies to price it profitably. It also affects other aspects such as product placement and advertisements.
Companies can change the packaging, after-sales service, warranties, and price range, or expand to new markets to meet their objectives. Marketers must understand the product life cycle and come up with strategies for every stage in the life cycle, i.e., introduction, growth, maturity, and decline.

2. Price
The price of a product directly influences sales volume and, consequently, business profits. Demand, cost, pricing trends among competitors, and government regulations are crucial factors that determine pricing. Price usually reflects the product’s perceived value rather than its real value. This means that pricing can be increased to promote exclusivity or reduced to create access.
Thus, pricing involves making decisions in terms of the basic price, discounts, price alteration, credit terms, freight payments, etc. It is also important to analyze when and if techniques like discounting are required or appropriate.

3. Promotion
Promotion involves decisions related to advertising, sales force, direct marketing, public relations, advertising budgets, etc. The primary aim of promotion is to spread awareness about the product and services offered by a company. It helps in persuading consumers to choose a particular product over others in the market. Promotional efforts include the following:
• Advertising: A means of selling a product, service, or idea through communicating a sponsored, non-personal message about the product.
• Public relations: Involves management and control of the flow and matter of information from one’s organization to the general public or other institutions.
• Marketing strategy: Involves identifying the right target market and using tools such as advertising to pe*****te the said market. Promotion also includes online factors such as determining the class of search functions on Google that may trigger corresponding or targeted ads for the product, the design and layout of a company’s webpage, or the content posted on social media handles such as Twitter and Instagram.

4. Place (or Distribution)
Place involves choosing the place where products are to be made available for sale. The primary motive of managing trade channels is to ensure that the product is readily available to the customer at the right time and place. It also involves decisions regarding the placing and pricing of wholesale and retail outlets.
Distribution channels such as outsourcing or company transport fleets are decided upon after cost-benefit analysis. Small details such as shelf space committed to the product by department stores are also included.

Extensions to the 4 P’s of Marketing
New marketers recommend expanding the 4 P’s of Marketing to include services as well. They include:
• People: Servicing involves a direct interaction of service providers and consumers, which increases the scope for subjectivity. Appearances, communication, discretion, consumer interaction, behavior, and attitude of service are important aspects.
• Physical Evidence: Atmosphere, layout, and design of the workplace can largely impact the brand image of a product.
• Process: Standardized procedures are usually adopted in cases of policy, procedures, systems, and consumer involvement to create continuity while delivering services.

24/11/2021

Creating A Breakthrough Product (A Killer Irresistible Product)

One thing you need to know is the in this present day world, regular doesn’t cut it, so if you’re going to create a product that’s as regular as what is already in the market, just be sure that you have joined the struggling market of that niche, yes I know there’s nothing new under the sun and there’s nothing that will be done that has not really been done, but certainly it has not been done your way! You have to be able to do it your own way, bring out the X-factor, that’s what will sell your product and distinguish you from the regular!
Remember Before Steve Jobs iPhone, phones have been in existence, leverage on the present day technology and create products that stand out of the regular, this post will give you insight on what you need to know in order to develop breakthrough products and spur your intellect to think outside the box.

What are Breakthrough Products?
Breakthrough products, also called pioneers, are products that are technologically advanced and creatively superior to existing products in the market. In other words, breakthrough products fulfill a consumer’s need to a greater degree than existing products do while being more technologically advanced and innovative. Simply said, every invention or innovative product is considered a breakthrough product.

The Impact of Breakthrough Products
Breakthrough products establish a completely new market or revolutionize competition and consumer preferences in an existing market. The products enjoy the advantage of being the first movers in the market and are able to establish an early market share lead. Although all breakthrough products are first movers, they may not succeed in the marketplace in the long run.
In many cases, imitation products are able to identify the weaknesses of breakthrough products and use them as a means to gain an advantage in the marketplace. As breakthrough products are the first to enter the marketplace, they generally come with less sophisticated designs and are priced relatively higher. This situation leaves significant room for new products to refine their designs and offer a lower-priced competitive product that may offer even more than the original.
For example, consider the Apple iPhone – a breakthrough product. The iPhone revolutionized the way people use their phones. Suddenly, people could now use their phones to listen to music. The iPhone also created a new industry that was geared toward mobile phone accessories. As we’ve seen in the marketplace, it did not take long for overseas manufacturers to create an “identical” Apple iPhone and at a lower price point (think of Chinese replicas), or for Android phones to copy the iPhone’s features.

Challenges in Creating a Breakthrough Product
Creating a breakthrough product is a challenging task. Companies spend extensive amounts of dollars on research and development to develop breakthrough products. There is a myriad of challenges in creating a breakthrough product, including the following:

1. Concept generation
Typically, creating a breakthrough product requires meeting the needs of a customer that they were not initially aware of. Thinking of a successful idea for a breakthrough or innovative product is a major challenge.

2. Technology
Creating an innovative or new technology is a hard task and takes months, if not years, to theorize (how will the technology work?) and actually create. In addition, testing the technology is an important factor to take into consideration.

3. Resources
Abundant amounts of time and money are required to create a breakthrough product.

4. Risk Management
Breakthrough products are not all successful – it is important to adopt appropriate risk management steps when developing a breakthrough product.

Above all else, it is important to be able to get consumers to easily understand the product and accept it. If the product concept is difficult to understand, that can lead to failure.

Example
Consider the invention of cars in the early 20th century. Traditionally, cars used petrol and diesel engines to operate. However, through years of innovations, a car’s mileage, speed, efficiency, and fuel consumption improved significantly. One of the breakthroughs in the automotive industry was the introduction of modern, highway-capable electric cars by Tesla Motors in 2004.
The Tesla Roadster was the first highway legal, all-electric car, and the first production all-electric car to be able to travel more than 200 miles per charge. Therefore, electric cars such as the Tesla Roadster are an example of a breakthrough product in the automobile sector.

Food for Thought: Innovative Products of 2018
1. LG Rollable smartphone: It seems like LG is revolutionizing the smartphone industry with its new Rollable phone that was unveiled at CES 2021. The LG Rollable phone will feature a flexible OLED display, which as the phone's name suggests, will be able to roll inside the housing of the phone when the user needs a normal-sized phone experience, also making it pocketable. When the user is after a more tablet-like experience, the same display can be rolled out of the housing to essentially turn the LG Rollable phone into a tablet.

2. Samsung’s Bot Handy Robot: Samsung revealed a unique robot at CES 2021 that can pick up laundry, load the dishwasher, set the table, pour wine, and even bring you a drink. The robot is called Bot Handy, and Samsung says it’ll be able to recognize objects using a camera and AI.

3. AirPop Active+ Smart Mask: AirPop introduced the Active+ Smart Mask, calling it the first air wearable in the market. Its built-in Halo sensor connects to an app that monitors breathing behavior, breathing cycles, and even the amount of pollutants blocked by the mask. AirPop's new mask comes with specially-designed replaceable, disposable filters that block more than 99% of particulates, including dust, allergens and microbial particles.

4. Targus UV-C LED Disinfection Light: This ultraviolet lamp sits above your keyboard and mouse (or anything else you’d like clean) and will automatically eliminate 99.9 percent of viruses and bacteria by running for five minutes every hour. It’s motion-sensitive, so it’ll automatically shut off if you return to your desk before the disinfection is done.

5. Mercedes-Benz MBUX Hyperscreen: Mercedes-Benz revealed in this year's virtual CES its largest human-machine interface (HMI) ever, the MBUX Hyperscreen. Slated to launch in the upcoming EQS flagship electric sedan, the Hyperscreen stretches the full width of the dashboard to stuff three screens into one continuous frame. It combines unique electrical aesthetics with outstanding user-friendliness. A decisive strength is the clever networking of all systems based on intelligent, adaptive software. This makes the Hyperscreen the brain of the car; it’s connected to and communicates with all components of the vehicle.

6. Panasonic Automotive AI-enhanced AR HUD: Panasonic’s automotive branch showcased a new Augmented Reality (AR) head-up display system at CES this year. It uses AI technology from Panasonic’s SPYDR cockpit domain controller to render both near-field and far-field content when it comes to vehicle information (like speed), but also objects, pedestrian detection and of course mapping/route guidance. The goal here is to keep drivers more engaged and informed.

Cheers to your next Breakthrough Product!!

18/11/2021

Ever wondered why two businesses would be selling the same product at different prices in the same location affected by the same conditions, sometimes outrageously huge difference?
For instance two businesses that sell plantain chips, one uses a water proof packaging and sells at 50 Naira
And then the other makes a properly sealed packaging and sells at 300 Naira same quantity…
What’s the difference?
You guessed right!
Branding!!
This post will show you 4 considerations you need tohave to set your brand up for the Win!!
What is Brand Strategy?
Brand strategy refers to a long-term plan that focuses on the development of a successful brand. The plan is used by businesses to create a particular image among current and potential customers. Once a company has executed a successful brand strategy, customers will associate with the brand and what it does, without being told who the company is.

Large companies such as Coca-Cola benefit from a successful brand strategy. Customers associate more with the company, helping drive purchasing decisions. A successful brand strategy should be well-formulated and executed at all business functions, with the goal of achieving improved financial performance, competitive advantage, and customer experience.
When creating a brand strategy, businesses should first set business goals that they hope to achieve by launching the brand. They should also identify the target audience, which will help strengthen the effectiveness of the brand. The target audience should be distinguished by factors such as age, income range, geographical location, specific interests, occupation, etc.

Summary
• A brand strategy is an action plan that determines the type of image that a company wants to build with its customers.
• The key components of a marketing strategy include purpose, consistency, emotion, and employee involvement.
• Brand strategy is the responsibility of every individual in the organization, from the top-level management to the employees.

Components of a Brand Strategy
The following are the key components of a brand strategy:

1. Purpose
The first step when creating a successful brand strategy is to understand the purpose of the organization. While most businesses prioritize financial performance in their analysis, the focus should be on the value that the business wants to provide to customers. Asking questions like “How will our products help solve our customers’ problems?” can help the business articulate its purpose and distinguish itself from competitors.
Customers tend to foster a stronger connection to a brand with a greater purpose other than making a profit. For example, Apple’s vision is to bring the best user experience to its customers and not just sell electronics and computer software. Such an approach appeals to Apple’s current and potential customers because it shows the company’s commitment to providing greater value beyond the sale transaction.

2. Consistency
Consistency involves assessing all the activities of the business and deciding whether the activities align with the image being presented to the world. The business should present a consistent, familiar identity to its customers. For example, all the photos and videos on the company’s social media pages should present a cohesive message, and none of the messages should be confusing to the audience.
Consistency goes beyond the company logo and includes key aspects such as font styles, colors, imagery, and the style of language. Consistency makes it easy for customers to recognize the brand.
One way of ensuring that there is consistency in the message presented to customers is to create a style guide. The style guide provides information on every aspect of the business, from the editorial voice to use of the company logo online, color scheme, as well as how to position its products and services. Observing the guidelines can help reinforce the brand’s messages and objectives to all the company’s stakeholders.

3. Emotion
Humans possess an innate desire to build relationships. A business can touch the emotions of its target market by finding a way to relate with them on a deeper level. For example, Apple recognizes its customers’ need to be social and to belong to a “group” and uses such a need in its branding strategy.
Apple uses emotions to build long-term relationships with customers, which explains why customers are willing to wait for days and line up for hours to get the latest iPhone. In addition, the company also fosters a community where its customers can share ideas, ask questions, and get updates on the latest products that it is working on.

4. Employee Involvement
Employees are some of the most isolated people in the business space, despite being an important part of the branding process. The employees are the people who represent the company’s identity in day-to-day operations, and they should be well-versed in the proper handling of communications with customers.
One of the ways of tapping into the potential of employees is to educate them on brand identity. The company can organize training sessions and workshops where employees are educated on how to use the brand voice successfully on its social media pages.
Another way to encourage employee involvement in the branding process is to offer practical resources and tools that the staff can use to create emotional content that will be distributed to current and potential customers.

Brand Strategy Creators
The role of formulating and executing a brand strategy is the responsibility of the marketing department of the company. However, everyone in the company, from the top-level management to the junior employees, is a messenger of the brand and plays an important role in promoting the brand through their actions.

18/11/2021

What are Business Ethics?
By definition, business ethics are the moral principles that act as guidelines for the way a business conducts itself and its transactions. In many ways, the same guidelines that individuals use to conduct themselves in an acceptable way – in personal and professional settings – apply to businesses as well.

Determining Right and Wrong

Acting ethically ultimately means determining what is “right” and what is “wrong.” Basic standards exist around the world that dictate what is wrong or unethical in terms of business practices.

For example, unsafe working conditions are generally considered unethical because they put workers in danger. An example of this is a crowded work floor with only one means of exit. In the event of an emergency – such as a fire – workers could become trapped or might be trampled on as everyone heads for the only means of escape.

While some unethical business practices are obvious or true for companies around the world, they do still occur. Determining what practices are ethical or not is more difficult to determine if they exist in a grey area where the lines between ethical and unethical can become blurred.

For example, assume Company A works with a contact at Company B, an individual through which they negotiate all the prices for supplies they buy from Company B. Company A naturally wants to get the best prices on the supplies. When the individual from Company B comes to their home office to negotiate a new contract, they put him up in a top-tier hotel, in the very best suite, and make sure that all his wants and needs are met while he’s there.

In technical terms, the practice is not illegal. However, it might be considered a grey area – close to, but not quite, bribery – because the individual is then likely to be more inclined to give Company A a price break at the expense of getting the best deal for his own company.

Understanding Business Ethics in Three Parts
To truly break down business ethics, it’s important to understand the three basic components that the term can be dissected into.

1. History
The first part is the history. While the idea of business ethics came into existence along with the creation of the first companies or organizations, what is most often referred to by the term is its recent history since the early 1970s. This was when the term became commonly used in the United States.
The main principles of business ethics are based in academia and on academic writings on proper business operations. Basic ethical practices have been gleaned through research and practical study of how businesses function, and how they operate, both independently and with one another.

2. Scandals
The second major meaning behind the term is derived from its close relationship and usage when scandals occur. Companies selling goods in the U.S. that were created using child labor or poor working conditions is one such scandalous occurrence.

3. Integration
Perhaps the most recent and continually developing aspect of ethics is the third piece – the idea that companies are building business ethics into the core of their companies, making them a standard part of their operational blueprint. As the world continues to grow more political – and more politically correct – an increased focus on proper business ethics and strong adherence to them become ever more the norm.

To learn more about how to develop a strong ethical culture within an organization, see CFI’s Professional Ethics course!

Summary
Business ethics are important for every company. They keep workers safe, help trade and interactions between companies remain honest and fair, and generally make for better goods and services. Distinguishing what a company will and won’t stand for is not always the same for each organization, but knowing basic ethical guidelines is a key component of company management.

18/11/2021

What do you come to facebook to do?

What really is your reason to visit the meta app?

Is it to retweet people's post and catch cruise.

Maybe it's to link up with great minds, get information on every sector, information on life generally, or share valuable information with the public.

Or are you here to make friends? Create beautiful relationship, maybe get married? (Though really I don't think people genuinely come with this in mind ☺️ I could be wrong though).

You could be here to sell your products, teach a lesson. Or you could just be here to constitute nuisance on this space.

Or you just want to be a Facebook celebrity, you wanna be the king of sacarsm, or just to scam people.

Or you want to promote your business, or you just want to be a hater MD hate on people on this space. Or you just want to use it for p**n.

Any of which is fine.. if it pleases, you why not? It's your data..

But as a Nigerian, a young Nigerian who is aware that the country is not smiling with them. That the government is not here for them. You should know that you have to hustle to make your way prosperous.

There are ways to make money off of Facebook, so in anything you do make sure you are making money from Facebook or you are learning how to, else you'd be doing yourself a great disservice, especially when you are jobless. Stay WOKE guys.

17/11/2021

Bitcoin and the Future of Cryptocurrency

Bitcoin (BTC) is one of the first cryptocurrencies to rise to popularity. Invented in 2008, it is now the largest cryptocurrency by market share. As of June 2017, BTC has a market cap of nearly $40 billion. The only other cryptocurrency to come close to this is Ethereum.

As a cryptocurrency, Bitcoin is a store of value that is becoming more and more generally accepted. Online stores and eCommerce businesses are becoming more likely to accept BTC for payment. There are also brick and mortar stores that have taken to accepting the cryptocurrency.

Bitcoi

Where to Buy Bitcoin?
You can purchase and invest in BTC through the following means:

Dealers buy and sell BTC, and provide liquidity to the market. These dealers make a profit through the spread between their bid and ask price. By buying through a dealer, you will most likely pay a slightly higher fee than the current market rate.
Exchanges are automated, digital marketplaces that connect BTC buyers with BTC sellers. There are many different backend Exchanges and even many more frontend/UI Exchanges. Because of the variety of Exchanges available, there will generally be slightly different market rates for BTC. For example, the GDAX, which is the backend exchange used by the frontend exchange Coinbase, has lower prices than the backend exchange that supports CEX.io.
Local purchases are increasingly common. There are websites that act as “craigslists” or “eBays” that connect local users willing to trade their BTC for local currency.

Bitcoin’s Value
As more people accept BTC as an accepted form of payment, its value increases. There is a fixed supply of Bitcoin in the market. In fact, the blockchain network and protocols that support BTC state that there can only ever be 21 million BTC in existence. It is expected that all available Bitcoin will circulate into the market by 2140. Because of this fixed nature, Bitcoin’s value is heavily affected by demand.

Bitcoin’s value is currently quite volatile. Much like stocks, it is affected by news in the market. As of mid-2017, there are talks of regulating BTC in certain countries. Because of this, and the expectation of reduced liquidity, BTC’s value has been stagnating compared to its past rallies. As of press date, BTC trades at approximately $2,490 per BTC.

Alternatives to Bitcoin
Because of the growing popularity of BTC, several new cryptocurrencies have been created to attempt to pe*****te the market. BTC’s strongest competitor is Ethereum, followed by other cryptocurrencies known as alternative coins, or Altcoins.

17/11/2021

hey guys we are now on facebook, you can now talk to anderson!! tell a freind to tell a friend.. much love!!

17/11/2021

What are the 4 P’s of Marketing?
The “4 P’s of Marketing” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, which is a set of tools that a company uses to influence consumers into buying its product. The marketing mix addresses factors such as:

Understanding the needs or desires of consumers
Identifying the cause of the failure of the current product offering
Finding ways to solve said problems and change public perception of the product/service
Creating distinguishing characteristics to increase competitive advantage
Understanding how the product interacts with consumers and vice versa

4 P’s of Marketing

History of the 4 P’s of Marketing
The individual who conceptualized the 4 P’s of Marketing was a Harvard University professor named Neil Borden. In 1964, Borden introduced the idea in one of his published articles called “The Concept of the Marketing Mix.” he mentioned that many companies could use the framework to increase the likelihood of their success when advertising their products.

Marketing Mix

1. Product
A product is any good or service that fulfills consumer needs or desires. It can also be defined as a bundle of utilities that comes with physical aspects such as design, volume, brand name, etc. The type of product impacts its perceived value, which allows companies to price it profitably. It also affects other aspects such as product placement and advertisements.

Companies can change the packaging, after-sales service, warranties, and price range, or expand to new markets to meet their objectives. Marketers must understand the product life cycle and come up with strategies for every stage in the life cycle, i.e., introduction, growth, maturity, and decline.

2. Price
The price of a product directly influences sales volume and, consequently, business profits. Demand, cost, pricing trends among competitors, and government regulations are crucial factors that determine pricing. Price usually reflects the product’s perceived value rather than its real value. This means that pricing can be increased to promote exclusivity or reduced to create access.

Thus, pricing involves making decisions in terms of the basic price, discounts, price alteration, credit terms, freight payments, etc. It is also important to analyze when and if techniques like discounting are required or appropriate.

3. Promotion
Promotion involves decisions related to advertising, salesforce, direct marketing, public relations, advertising budgets, etc. The primary aim of promotion is to spread awareness about the product and services offered by a company. It helps in persuading consumers to choose a particular product over others in the market. Promotional efforts include the following:

Advertising: A means of selling a product, service, or idea through communicating a sponsored, non-personal message about the product.
Public relations: Involves management and control of the flow and matter of information from one’s organization to the general public or other institutions.
Marketing strategy: Involves identifying the right target market and using tools such as advertising to pe*****te the said market. Promotion also includes online factors such as determining the class of search functions on Google that may trigger corresponding or targeted ads for the product, the design and layout of a company’s webpage, or the content posted on social media handles such as Twitter and Instagram.

4. Place (or Distribution)
Place involves choosing the place where products are to be made available for sale. The primary motive of managing trade channels is to ensure that the product is readily available to the customer at the right time and place. It also involves decisions regarding the placing and pricing of wholesale and retail outlets.

Distribution channels such as outsourcing or company transport fleets are decided upon after cost-benefit analysis. Small details such as shelf space committed to the product by department stores are also included.

Extensions to the 4 P’s of Marketing
New marketers recommend expanding the 4 P’s of Marketing to include services as well. They include:

People: Servicing involves a direct interaction of service providers and consumers, which increases the scope for subjectivity. Appearances, communication, discretion, consumer interaction, behavior, and attitude of service are important aspects.
Physical Evidence: Atmosphere, layout, and design of the workplace can largely impact the brand image of a product.
Process: Standardized procedures are usually adopted in cases of policy, procedures, systems, and consumer involvement to create continuity while delivering services.

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