17/03/2014
“E” (employee) – This group of people look for “job security” and “benefit”. They keep going from job to job in search of freedom. Fear of losing job security and benefit.
“S” (self-employed) – These are peoples who want to 'Be their own boss.' Or they like to: “Do their own thing.” “do-it-yourself” Fear of losing control.
“B" (business owner) – Those who are true “B” like to surround themselves with smart people from all four categories. They have a good system working for them. Leadership is bringing out the best in people.
“I” (investor) – Investors make money from money. They do not have to work because their money is working for them. The “I” quadrant is the playground of the rich.
As human beings, we all have fears, doubts, beliefs, strengths and weaknesses. People from different side of the quadrant respond or handle those core similarities differently. For example, the emotion of fear can cause some of us to be cowards. The same emotion of fear can cause others to become courageous. Unfortunately, when it comes to the subject of money, most people are conditioned to be financial cowards. When the fear of losing money comes up, most people's minds automatically start chanting these words:
1) “Security,” rather than “freedom”.
2) “Avoid risk” rather than “learn to manage risk”
3) “Play it safe,” rather than “Play it smart”
4) “I can't afford it' rather than “how can I afford it”
5) “It is too expensive” rather than “what is it worth, long term?”
6) “Diversity,” rather than “focus”
7) “What will my friends think?” rather than “what do I think?”
8) “What if I fail” rather than “how can I make it successful”
In the information age, you need to be financially responsible for yourself. Your boss's job is to make sure you get your paycheck. It is your job to become rich if you want to.
Robert Kiyosaki
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