Excellerate Business Agency

Excellerate Business Agency We help businesses grow through effective marketing strategies that can be measured and tracked.

It's about that time of the year.
13/10/2025

It's about that time of the year.

Business Lessons1.Scarcity enhances value. Water is more useful than diamond but diamond is extremely more valuable beca...
05/05/2025

Business Lessons

1.Scarcity enhances value. Water is more useful than diamond but diamond is extremely more valuable because of its scarcity. What is abundantly available is susceptible to abuse. Find ways to make your products or services more unique and people will pay a premium for it.

2. The same product or services can command different pricings based on the environment it is being served in. The same bottle of Coca-Cola that sells for N500 in your neighborhood is sold for thousands more at a fancy restaurant or hotel. So the issue might not be your product or services but the market you are delivering to. So find a better market that will value it more. Even the Bible says you shouldn't cast your pearls before..... You can fill in the blank.

Staying on the game requires you know when it is time to have some fun.
28/10/2020




Staying on the game requires you know when it is time to have some fun.

Tuesday 7th July: STAY ON THE GAME Here are two things you'll need to start doing to stay on the game this week1. V...
26/10/2020

Tuesday 7th July: STAY ON THE GAME




Here are two things you'll need to start doing to stay on the game this week

1. Value Creation: Continually be on the drive to consistently create value for your customers. Pursue customer motivated goals and create products and services that will serve their needs

2. Value Communication: No one will know your value until you voice it. Be visible, employ the power of branding to constantly be in touch with your target audience

Happy Independence Day to Our dear nation.
01/10/2020

Happy Independence Day to Our dear nation.

So we wrote an ad copy for budweiser beer and appreciated it. It means a lot to us. Thank you.
22/09/2020

So we wrote an ad copy for budweiser beer and appreciated it. It means a lot to us. Thank you.

Project: Dummy Brand for a Diary productBrand Name: ButteroProduct Category: ButterTarget audience: KidsBrand colour: Bl...
03/09/2020

Project: Dummy Brand for a Diary product

Brand Name: Buttero
Product Category: Butter
Target audience: Kids
Brand colour: Blue, white and yellow
Tagline: The spread of heroes.

Buttero is a butter for kids that contains healthy calories and vitamins that helps them boost their immune system and develop their mental strength.

Just as not all fingers are equal, all customers are not created equal. There are customers that makes you enjoy doing ...
20/07/2020

Just as not all fingers are equal, all customers are not created equal. There are customers that makes you enjoy doing business and there are others that drains you of the joy of doing business. The latter is what I call High maintenance customers and they're always low profit customers too. They spend the least and complain the most. They drain you of your energy. It's costing you more to keep this kind of customers, I will advice you sack them...Yes. sack them!

I want you to know that if you offer a quality product at a good price, then business is an equal trade. Customers are not doing you a favour by buying from you, rather it's an exchange of value for money. Be professional but never bow to unreasonable pressure.

Lead Content: Here are two things you'll need to start doing to stay on the game this week1. Value Creation: Continually...
06/07/2020

Lead Content: Here are two things you'll need to start doing to stay on the game this week

1. Value Creation: Continually be on the drive to consistently create value for your customers. Pursue customer motivated goals and create products and services that will serve their needs

2. Value Communication: No one will know your value until you voice it. Be visible, employ the power of branding to constantly be in touch with your target audience.

Welcome to the second half of the year.
01/07/2020

Welcome to the second half of the year.

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