09/09/2025
A BUSINESS CASE BASED ON THE LEFT AND RIGHT BRAIN, a contribution to the Smartwp white paper on integrated value-oriented business cases.
This paper by Rene Stevens presents an innovative approach to business case formulation, utilising a holistic and strategic orientation based on neurological paradigms—specifically, the integrative use of both the left and right hemispheres of the brain.
The focus is on bridging differences between siloed operational areas such as Real Estate, Facility Management, IT, and HR, to innovate value creation within an organisation’s workspace. This integration seeks to transcend traditional cost-focused methodologies and pivot towards a value-based approach, considering both tangible and intangible benefits.
It creates a thought-provoking dialogue about the evolution of business case methodologies. Advocating for a balance between the rational and emotional aspects of decision-making adds to ongoing discussions about the need for more flexible, inclusive, and dynamic strategic frameworks. The interdisciplinary potential is substantial.
Silos in the work environment make real value creation difficultThis paper by René P.M. Stevens presents an innovative approach to business case formulation, utilising a holistic and strategic orientation based on neurological paradigms—specifically, the integrative use of both the left and right...