Social Sense & Content Passion

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Nederland
Amsterdam
Social Sense & Content Passion

I help transform your brand from Content Maker to Content Crusader -- to create content not because it’s marketable, but because it matters.

Hello, I'm Timi Stoop-Alcala. I’m a Content Crusader. I help entrepreneurs like you elevate your audience (and your business) to greater heights with the content you create. We'll achieve this by designing together a content model that is driven by purpose, nourished by passion, and sustained by learning.

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I’m one of the many out there plotting the downfall of the Content Machine. I believ

e that I can relieve the frustration that entrepreneurs and business owners like you experience with content development by helping you rethink why, for whom, and how you are creating content. I want to enable you to start smaller but with compelling focus; re-energise your efforts by placing people and relationships back at the core of content marketing; and develop content in a way that it helps you validate learnings about your business. I’m very passionate about content, because I’m passionate about people. Content is just another means to solve problems and elevate people to greater heights. This is what I want my website / blog, and social networks to do for people like you and me. I don’t have all the answers, but I would like to share everything I have and will learn in this quest.
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I know your 'Like' is not just given away so easily, but if you think my page can be a valuable resource for your work, please 'Like' it. Would appreciate any help in increasing my social reach. Your support will help me get more leads for potential projects, and thus, enable me to continue being an independent working mother. More importantly, you can help me keep the pleasure I experience in combining motherhood and work, and feed this fire in my belly for all things content and social. I hope this page can become a channel for also sharing your thoughts and impressions on the social web. Anyone can share on this page but moderation will be applied to the use of offensive language and spam. For more detailed analysis on social business and the social web, please visit my blog: http://SocialBizStrategy.com

===More about me===

I’m deeply passionate about how social technologies impact the way we live, our mindset, work processes, and our organisations. I help companies develop and adopt a business-level, people-centric, holistic, and scalable framework for social engagement internally (workforce) and externally (customers and partners). The end goal is to create shared value among the relevant parties of their organisation. The work I’ve done in the Netherlands is a blend of both business and project-level functions: online strategy, social business strategy, research and analysis, (social/online) customer persona development, requirements management, quality assurance of content and experience design, and content development. Simply put: I can work with you on a business and strategy level to produce actionable insights, but I can also play different roles during different phases of an online project. In the Philippines, I worked as a teacher (De La Salle University, UP-Manila, College of St. Benilde), copywriter (J. Walter Thompson), and development worker (rural communications and trainings). Blog: http://SocialBizStrategy.com
LinkedIn: nl.linkedin.com/in/timistoopalcala/
Twitter:

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12/10/2020

“The greatest mapmakers of old were not the ones who made better maps of places that were known. They gleaned insights about the places yet to be explored and mapped out uncharted territory

This is my challenge to you: We are, all of us, in uncharted territory. The challenges we face are only getting more complex. You are all skilled mapmakers. Use your skills for good. Go forth and make maps of these uncharted territories.”

A transcript of my Euro IA 2020 keynote.

25/09/2020

https://twitter.com/kevinroose/status/1308787728453046273?s=21

“The Zuckerberg realpolitik stuff in here is super interesting, but this caught my eye. Facebook's own engineers are scared about what the Groups algorithm is doing to people. https://t.co/hFNXeyznM1”

02/05/2020

I can't help but to read this again and again, recognising the colours and the chromatics of sadness like an old friend...

"Red sadness is the secret one. Red sadness never appears sad, it appears as Nijinsky bolting across the stage in mid-air, it appears in flashes of passion, anger, fear, inspiration, and courage, in dark unsellable visions; it is an upside-down penny concealed beneath a tea cozy, the even-tempered and steady-minded are not exempt from it, and a curator once attached this tag to it: Because of the fragile nature of the pouch no attempt has been made to extract the note."

“Pink sadness… is the sadness of shame when you have done nothing wrong, pink sadness is not your fault, and though even the littlest twinge may cause it, it is the vast bushy top on th…

06/04/2020

Exactly like momspeak (my way of communicating / interacting with my kid, especially now with home-teaching). It’s also how I give briefings especially when the change required impacts heavily clients’ and teams’ current way of working. >> “The Mayfields’ research-based model highlights “direction-giving”, “meaning-making” and “empathy” as the three key things leaders must address to motivate followers to give their best.

As someone who researches and teaches leadership, I’d argue New Zealand Prime Minister Jacinda Ardern is giving most Western politicians a masterclass in crisis leadership.

01/02/2020

‘On her blog in 2018, Ms. Janah described the challenges of being a social entrepreneur.

“We are fighting the battle of birthing a new venture,” she wrote, “while at the same time trying to show the world that we can inject a sense of justice into the business itself, rather than merely trying to rack up profit.”’

https://www.nytimes.com/2020/01/30/business/leila-janah-dead.html

A child of Indian immigrants, she created digital jobs that pay a living wage to thousands in Africa and India, believing that the intellect of the poor was “the biggest untapped resource” in the world.

25/01/2020

Next time someone calls you a snowflake, say, hell yeah! “...each a vanishing masterpiece with the delicacy of a flower and the mathematical precision of a honeycomb, a ghost of perfection melting onto the glass plate within seconds, a sublime metaphor for the ecstasy and impermanence of beauty, of life itself. A generation after the invention of photography recalibrated our relationship to impermanence, Wilson Bentley devoted his life to popularizing the uniqueness of snowflakes and helping others appreciate the ephemeral “masterpiece of design” that each snowflake is, its singular and fleeting existence never to be replicated, its beauty gone “without leaving any record behind.””

The quest to capture nature’s vanishing masterpieces, endowed with the delicacy of flowers and the mathematical precision of honeycombs.

02/01/2020

What a read! If you’re looking for inspiration, remembrance, or a rekindling, the insights in this article are great starting points.

Face the decade with some wonderful existential resolutions borrowed from some of humanity's largest-hearted minds: https://www.brainpickings.org/2016/01/04/resolutions-2016/

30/12/2019

“We make ourselves powerless when we choose not to know. But we give ourselves hope when we insist on looking. The very fact that willful blindness is willed, that it is a product of a rich mix of experience, knowledge, thinking, neurons, and neuroses, is what gives us the capacity to change it. Like Lear, we can learn to see better, not just because our brain changes but because we do. As all wisdom does, seeing starts with simple questions: What could I know, should I know, that I don’t know? Just what am I missing here?”

How to save ourselves from the gradual narrowing of our horizons.

07/12/2019

A profoundly delightful read!
“Page after page, small joy after small joy, one is reminded — almost with the shock of having forgotten — that delights are strewn about this world like quiet, inappreciable drew-drops, waiting for the sunshine of our attention to turn them into gold.”

“... an exercise in supreme inattention, or distraction, I should say, or fleeting intense attentions, I should say, or intense fleeting attentions ...”

“The more you study delight, the more delight there is to study… I felt my life to be more full of delight. Not without sorrow or fear or pain or loss. But more full of delight.”

27/11/2019

It's both an information literacy and technology problem.

Beneath all “fake news,” misinformation, disinformation, digital falsehoods and foreign influence lies society’s failure to teach its citizenry information literacy: how to think critically about the deluge of information that confronts them in our modern digital age.

17/11/2019

"While the company is completely separate to Wikipedia, Mr Wales is borrowing the online encyclopedia’s business model. WT:Social will rely on donations from a small subset of users to allow the network to operate without the advertising that he blames for encouraging the wrong kind of engagement on social media.

“The business model of social media companies, of pure advertising, is problematic,” Mr Wales said. “It turns out the huge winner is low-quality content.”

Wikipedia co-founder says WT:Social is effort to combat ‘clickbait’

Adres

Amsterdam

Website

http://socialbizstrategy.com/

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