Twinxter - The art of Business Agility

Twinxter - The art of Business Agility Transformation and Change management expert scale Business Agility & ๐Ÿ“ˆ purpose driven business impact

Her name was Arianne.She was a good leader. Smart, committed, genuinely wanted the best for her team.And she kept solvin...
30/04/2026

Her name was Arianne.
She was a good leader. Smart, committed, genuinely wanted the best for her team.
And she kept solving their problems.

Itโ€™s not exaclty that she was controlling. She cared for her team.

And that was the reason that when she saw her team struggle with something she knew the answer to โžค she jumped in. Every time.

One morning she came to me.

"I did it again. The team was stuck on something. I know that topic well. So I stepped in and gave them the answer. Nobody said anything. They just looked at me and continued."

She paused.
"It is not the first time."

I asked her what she wanted to do.

She thought for a moment. Then she said: "I need to be straight with them."

That afternoon Arianne gathered her whole team.
She stood in front of everyone and said: "I am not perfect. I made a failure. I keep jumping in when you are struggling and I know it is not helping you.
I want to stop. But I need your help."

The room went quiet.
Then... you could feel the shift

One person started speaking. Then another. All of a sudden everyone started to talk and made suggestions. Signals the team could use when she jumped in.

Then someone said: "What if we had sessions where we talk about our failures? Where it is safe to not have the answer?"

๐Ÿ“Œ Failure Friday was born that afternoon.

Not because Arianne was told to create psychological safety. And certainly not because there was a framework for it.
Because she went first.

Within weeks the team started:
โ€ข Making their own decisions.
โ€ข Designing their own working agreements.
โ€ข Solving their own problems.

One act of vulnerability changed everything.

This is what I mean when I say change cannot be delegated.
It does not start with the programme. It starts with a moment like this one. A leader in a room, choosing to be human first.

Where do you still have the answer ready โžฃ when your team should be finding it themselves? Love to hear your thoughts โ†“โ†“โ†“

His name was James. Agile coach. Quiet, precise, the kind of person who notices everything.I had just finished setting u...
22/04/2026

His name was James. Agile coach. Quiet, precise, the kind of person who notices everything.

I had just finished setting up the Obeya.
A visual room where the entire transformation lived.
Planning walls, priorities, the heartbeat of the change.

Standing in the room I was proud of it
But it seemed that almost every day the priorities changed
After my daily sessions with the board I had to change the planning
And worse I still decided the entire backlog for our transformation team

James watched me for a moment.
Then he said: "You set up everything to have the total overview. But you are still running in the hamsterwheel. You do agile. You are not agile."

I didn't say anything.

He continued. "You don't have to do those one-on-ones. Sit on your hands. Let the team stand up."

It was the most uncomfortable thing anyone had said to me in a professional context.
Because he was right.
I was leading a transformation about trust and autonomy and I was controlling every single part of it. I was the bottleneck I kept warning others about.

The hardest thing about leading change is that you are always the first place to look.

Before the team. Before the culture. Before the model.

You.

Where are you still holding on to something your team is perfectly capable of doing themselves?

January 2015. Amsterdam. I wish Iโ€™d known this sooner1,200 colleagues in one room.A board member stands at the front and...
20/04/2026

January 2015. Amsterdam. I wish Iโ€™d known this sooner

1,200 colleagues in one room.
A board member stands at the front and announces the transformation.
โ†ณ Agile. New ways of working. The future starts now.

Then Tom stands up.
He stands up so fast his chair tips over behind him. He doesn't pick it up.

"Do you actually know what Agile is? Because if so why is this set up and communication so top-down?"

Pin-drop silence.

I am standing there as the person responsible for this transformation. And in that moment, I feel it land in my stomach.
Tom is right.

We had spent months designing the change. The vision, the model, the rollout plan. And we walked into that room and did the exact thing we said we were changing.
We told people. We didn't involve them.

โœ“ That moment changed everything for me.
How we approached the transformation itself, and what I understood about how change actually works.

People do not resist change. They resist being done to.

That room taught me more than any framework I have ever studied.
โžฃ What was your Tom moment? The one that made you rethink how you lead?

๐Ÿ’ฌ Love hearing your thoughts โ†“โ†“โ†“

Remember this => If you have a message to share in your organisation that has impact on your people, and they do not res...
09/09/2025

Remember this => If you have a message to share in your organisation that has impact on your people, and they do not respond as you wish?
Stay calm โžฃ Be kind โžฃ Listen.

Because here is what we often forget in transformation:โ€จโžฃ Behind every reaction is a human story.โ€จโžฃ Someone juggling family pressures.โ€จโžฃ Someone carrying invisible fears.โ€จโžฃ Someone already stretched by change fatigue.

Change rarely fails because people ๐˜ค๐˜ข๐˜ฏ๐˜ฏ๐˜ฐ๐˜ต adapt.โ€จIt fails because we forget that people need space to process.

In my book Purpose Driven People I wrote about the steps people go through in transformation: from shock, to resistance, to exploration, to acceptance.โ€จ
What helps them move? โ€จLeaders who can pause, listen, and respond with empathy.

That does not mean avoiding tough decisions.โ€จIt means delivering them in a way that honours the human journey.

โœจ The paradox is this: kindness is not a soft skill in change.โ€จIt is a strategic one. It builds trust, and trust is the fuel of transformation.

๐Ÿ’ฌ How do you remind yourself to lead with kindness when the pressure to deliver is high?

Freedom is never passiveโ€ฆItโ€™s a choice madeeverydayToday in the Netherlands, we remember the price of freedom. The respo...
05/05/2025

Freedom is never passiveโ€ฆ
Itโ€™s a choice made
everyday

Today in the Netherlands, we remember the price of freedom. The responsibility it brings. Not just to celebrate 80 years of freedom, but to understand and feel that it is a decision made every day. To live it and lead it.

We forget.
We comply.
We call comfort leadership.

๐…๐ซ๐ž๐ž๐๐จ๐ฆ ๐ฅ๐ข๐ฏ๐ž๐ฌ ๐ข๐ง ๐ž๐ฏ๐ž๐ซ๐ฒ๐๐š๐ฒ ๐›๐ž๐ก๐š๐ฏ๐ข๐จ๐ฎ๐ซ.
The way we make space for new voices.
The way we speak up, even when it's risky.

๐ˆ๐ญ ๐ฌ๐ก๐จ๐ฐ๐ฌ ๐ข๐ง ๐ก๐จ๐ฐ ๐ฐ๐ž ๐ฅ๐ž๐š๐.
Do we encourage challenge or demand alignment?
Do we reward initiative or obedience?

๐ˆ๐ญ ๐ญ๐ž๐ฌ๐ญ๐ฌ ๐จ๐ฎ๐ซ ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง-๐ฆ๐š๐ค๐ข๐ง๐ .
Do we act from principle or from fear?
Do we shape the future or protect the past?

๐ˆ๐ญ ๐ซ๐ž๐ฏ๐ž๐š๐ฅ๐ฌ ๐ข๐ญ๐ฌ๐ž๐ฅ๐Ÿ ๐ข๐ง ๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž.
Are we building environments where people can thrive?
Or systems where they quietly disappear?

๐…๐ซ๐ž๐ž๐๐จ๐ฆ ๐ข๐ฌ ๐ง๐ž๐ฏ๐ž๐ซ ๐ง๐ž๐ฎ๐ญ๐ซ๐š๐ฅ.
Itโ€™s an active choice.
A daily act of courage.
A measure of leadership.

Where do you see real freedom in your workplace?
(One story, moment or signal is enough.)

Gen-Z isnโ€™t fragile.Theyโ€™re just done with outdated leadership.They wonโ€™t complain.Theyโ€™ll just leave - quietly.No exit ...
30/04/2025

Gen-Z isnโ€™t fragile.
Theyโ€™re just done with outdated leadership.

They wonโ€™t complain.
Theyโ€™ll just leave - quietly.
No exit speech. No drama. Justโ€ฆ gone.

Why?
Because theyโ€™re not looking for perks or praise.
Theyโ€™re looking for truth. trust. and realness.

Not managers with masks.
But leaders who lead from care.

Theyโ€™re not rebelling.
Theyโ€™re discerning.

And if your leadership doesnโ€™t land, theyโ€™ll walk.

Theyโ€™re not the problem.
Theyโ€™re the portal.

How are you engaging Gen-Z in your workplace?

Are you still managing like itโ€™s 2005...
Or ready to lead with the kind of honesty, presence, and adaptability that actually lands?

๐Ÿ’ฌ Iโ€™d love to hear: Whatโ€™s worked for you in building trust with Gen-Z in your teams?

๐Ÿ“Œ We help leaders make that shift - from control to connection.
If thatโ€™s a conversation worth having, send a message or letโ€™s connect.

The Missing Link to Business Agility...Most transformations stall because HR is stuck on the sidelines.Itโ€™s time to stop...
28/04/2025

The Missing Link to Business Agility...

Most transformations stall because HR is stuck on the sidelines.
Itโ€™s time to stop watching and start leading.

Hereโ€™s how you can drive real change:

โœจ Build Connected Purpose
โœจ Architect for Flexibility and Flow
โœจ Rewire Leadership for Agility
โœจ Orchestrate Transformation Capabilities
โœจ Embed a Culture of Reflection

HR isnโ€™t just about policies
Itโ€™s about making agility HUMAN

You hold the key ๐Ÿ”‘

Swipe โžก๏ธ to discover the 5 shifts to move from a support act to transformation driver.

๐Ÿ’ฌ Which shift would spark the biggest change where you work?

๐Ÿ’ฌ ๐——๐—  ๐—บ๐—ฒ โ€˜๐—›๐—ฅ ๐——๐—ฅ๐—œ๐—ฉ๐—˜๐—ฅโ€™ for a free activation guide!

Wow, this was epic - Brains still boiling, heart full of gratitude and inspiration! ๐Ÿ”ฅFridayโ€™s ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ was not...
10/03/2025

Wow, this was epic - Brains still boiling, heart full of gratitude and inspiration! ๐Ÿ”ฅ

Fridayโ€™s ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ was nothing short of amazing. When I think back, I canโ€™t help but smileโ€”what an energy, what a crowd!

A massive thank you to all the participants, speakers, and everyone who contributed to making this event a huge success. ๐Ÿ™๐Ÿ™๐Ÿ™

Together we went on a journey on how to:
โžฃ Be change ready โ€“ from purpose to strategy to ex*****on
โžฃ Create transformative experiences
โžฃ Grow & scale human centric organisations

A special thanks to amazing speakers:
* Priscilla Dunant Maurits - Global Agile Leader of Philips
* Chantal Snel en Linda Dinkgreve of Roche Diagnostics NL
* Adina Malearov of Heineken
* Bart Bongers of the Obeya Association

For sharing your stories, showcasing your transformation journeys, collaborating to make this happen and being bold to lead with Purpose. I could not have done this without you. ๐Ÿซถ

Let's keep the movement going โค๏ธ๐Ÿ”ฅ

How do you accelerate change?

๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฑ๐—ผ๐˜„๐—ป ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑโ€ฆThe final preparations for our Change Accelerator event on 7 March are in full swing. And what a...
03/03/2025

๐—™๐—ถ๐—ป๐—ฎ๐—น ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฑ๐—ผ๐˜„๐—ป ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑโ€ฆ

The final preparations for our Change Accelerator event on 7 March are in full swing.

And what a joy it is to shape this day with our fantastic speakers:
* Priscilla Dunant, Global Agile Transformation leaders at Philips International
* Chantal Snel & Linda Dinkgreve, Change Leaders at Roche Diagnostics
* Bart Bongers, Co-Founder of the Obeya Association
* Adina Malearov, GenAI Ambassador at Heineken

Iโ€™m proud of all the participants from The Netherlands, Belgium, and Austria. They are ready to take their change and transformation skills to the next level. Itโ€™s going to be something special.

This is not just another event. This is co-creation ๐—ฎ๐˜ ๐—ถ๐˜๐˜€ ๐—ฏ๐—ฒ๐˜€๐˜.

It's a space where breakthrough ideas meet practical implementation. We will make the shift from doing change initiatives towards creating transformative experiences.

It unlocks practical solutions for todayโ€™s transformation challenges.

While building the future, we want to work in.

Human-centric, Purpose-driven, and Value-based.

๐Ÿš€ ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ท๐—ผ๐—ถ๐—ป ๐˜‚๐˜€? Find more information via the QR code in the carousel or send me a DM

๐——๐—ผ๐—ปโ€™๐˜ ๐˜„๐—ฎ๐—ถ๐˜ ๐˜๐—ผ๐—ผ ๐—น๐—ผ๐—ป๐—ด. ๐—ช๐—ถ๐˜๐—ต ๐—ผ๐—ป๐—น๐˜† ๐—ฎ ๐—ณ๐—ฒ๐˜„ ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ๐˜€ ๐—น๐—ฒ๐—ณ๐˜, ๐—ฟ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐˜€ ๐˜€๐—ผ๐—ผ๐—ป.

๐Ÿ‘‰ Secure your spot now and become part of this unique experience.

๐™’๐™๐™–๐™ฉ ๐™–๐™ง๐™š ๐™ฎ๐™ค๐™ช ๐™ข๐™ค๐™จ๐™ฉ ๐™ก๐™ค๐™ค๐™ ๐™ž๐™ฃ๐™œ ๐™›๐™ค๐™ง๐™ฌ๐™–๐™ง๐™™ ๐™ฉ๐™ค ๐™ฃ๐™š๐™ญ๐™ฉ ๐™ฌ๐™š๐™š๐™ ?

Letโ€™s create a movement together. ๐Ÿ’ฅ

Youโ€™ve seen it happen. Maybe youโ€™ve even felt it.That moment when a bold transformation is set in motionโ€ฆ but instead of...
21/02/2025

Youโ€™ve seen it happen. Maybe youโ€™ve even felt it.

That moment when a bold transformation is set in motionโ€ฆ
but instead of momentum...
you hit a wall.

What you will do next is crucial.

Discover the beauty of leading change

๐Ÿ”ฅ Make creating irresistible transformation experiences part of your leadership nature.

A daily habit.

SWIPE ๐Ÿ‘‰ and go for it

Tell me, have you faced a 'black slope' moment in a transformation? How did you move past it?

Adres

Amsterdam

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