Twinxter - The art of Business Agility

Twinxter - The art of Business Agility Transformation and Change management expert scale Business Agility & 📈 purpose driven business impact

Her name was Arianne.She was a good leader. Smart, committed, genuinely wanted the best for her team.And she kept solvin...
30/04/2026

Her name was Arianne.
She was a good leader. Smart, committed, genuinely wanted the best for her team.
And she kept solving their problems.

It’s not exaclty that she was controlling. She cared for her team.

And that was the reason that when she saw her team struggle with something she knew the answer to ➤ she jumped in. Every time.

One morning she came to me.

"I did it again. The team was stuck on something. I know that topic well. So I stepped in and gave them the answer. Nobody said anything. They just looked at me and continued."

She paused.
"It is not the first time."

I asked her what she wanted to do.

She thought for a moment. Then she said: "I need to be straight with them."

That afternoon Arianne gathered her whole team.
She stood in front of everyone and said: "I am not perfect. I made a failure. I keep jumping in when you are struggling and I know it is not helping you.
I want to stop. But I need your help."

The room went quiet.
Then... you could feel the shift

One person started speaking. Then another. All of a sudden everyone started to talk and made suggestions. Signals the team could use when she jumped in.

Then someone said: "What if we had sessions where we talk about our failures? Where it is safe to not have the answer?"

📌 Failure Friday was born that afternoon.

Not because Arianne was told to create psychological safety. And certainly not because there was a framework for it.
Because she went first.

Within weeks the team started:
• Making their own decisions.
• Designing their own working agreements.
• Solving their own problems.

One act of vulnerability changed everything.

This is what I mean when I say change cannot be delegated.
It does not start with the programme. It starts with a moment like this one. A leader in a room, choosing to be human first.

Where do you still have the answer ready ➣ when your team should be finding it themselves? Love to hear your thoughts ↓↓↓

His name was James. Agile coach. Quiet, precise, the kind of person who notices everything.I had just finished setting u...
22/04/2026

His name was James. Agile coach. Quiet, precise, the kind of person who notices everything.

I had just finished setting up the Obeya.
A visual room where the entire transformation lived.
Planning walls, priorities, the heartbeat of the change.

Standing in the room I was proud of it
But it seemed that almost every day the priorities changed
After my daily sessions with the board I had to change the planning
And worse I still decided the entire backlog for our transformation team

James watched me for a moment.
Then he said: "You set up everything to have the total overview. But you are still running in the hamsterwheel. You do agile. You are not agile."

I didn't say anything.

He continued. "You don't have to do those one-on-ones. Sit on your hands. Let the team stand up."

It was the most uncomfortable thing anyone had said to me in a professional context.
Because he was right.
I was leading a transformation about trust and autonomy and I was controlling every single part of it. I was the bottleneck I kept warning others about.

The hardest thing about leading change is that you are always the first place to look.

Before the team. Before the culture. Before the model.

You.

Where are you still holding on to something your team is perfectly capable of doing themselves?

January 2015. Amsterdam. I wish I’d known this sooner1,200 colleagues in one room.A board member stands at the front and...
20/04/2026

January 2015. Amsterdam. I wish I’d known this sooner

1,200 colleagues in one room.
A board member stands at the front and announces the transformation.
↳ Agile. New ways of working. The future starts now.

Then Tom stands up.
He stands up so fast his chair tips over behind him. He doesn't pick it up.

"Do you actually know what Agile is? Because if so why is this set up and communication so top-down?"

Pin-drop silence.

I am standing there as the person responsible for this transformation. And in that moment, I feel it land in my stomach.
Tom is right.

We had spent months designing the change. The vision, the model, the rollout plan. And we walked into that room and did the exact thing we said we were changing.
We told people. We didn't involve them.

✓ That moment changed everything for me.
How we approached the transformation itself, and what I understood about how change actually works.

People do not resist change. They resist being done to.

That room taught me more than any framework I have ever studied.
➣ What was your Tom moment? The one that made you rethink how you lead?

💬 Love hearing your thoughts ↓↓↓

Adres

Amsterdam

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