White Penguin Media

20/09/2018

5 Things That Every Influencer Should Have in Their Media Kit via -

If you’re an influencer looking to collaborate with brands, it’s imperative that you have a media kit. What is a media kit, you might ask? Think of it as lovechild between a portfolio and resume

19/09/2018

In this informative video, Dr Paul Victor of Vmax Consulting outlines how to recognise a driving organisation and describes four main categories that organisations find themselves in.
https://buff.ly/2El9GgJ

19/09/2018

In order for your company content to gain more visibility online, it is necessary to focus on content research to help you attract your target audience.

18/09/2018

5 ways setting up an office in the UK is different to in the USA:
https://buff.ly/2by6nJH

16/09/2018

How to Increase the Exposure to Your B2B Content Marketing - You put all this work into your content. Is it just languishing...unseen?
https://buff.ly/2wt5QjI

16/09/2018

Foster a healthy tension between B2B sales and marketing. Start by understanding how content has changed the buyer’s journey.

https://buff.ly/2MEbdUs

15/09/2018

It's time to get over outdated ideas about SEO. If you make a living with words, or you want to, here's how to gain a reasonable level of SEO literacy.

15/09/2018

What do Main Street USA in the Magic Kingdom, impostor syndrome, and personal branding have in common?
A trick called forced perspective.
Learn more in this episode of the Story-Driven Business Show:
https://buff.ly/2My0drc

14/09/2018

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it.

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting i...

13/09/2018

Aggregate content vs curated content: what's the difference? https://buff.ly/2hhUHe2

13/09/2018

“Experts estimate 90% of all purchase decisions are made subconsciously.”

Did you know YOUR BRAND has its own personality? You should! It plays a key role in customer psychology...

Discover 12 stimulating brand personas, what they mean, AND how established companies use them to magnetize customers.

It's time to rev-up your acquisition and retention with clever branding...
https://buff.ly/2G9Q4P9

12/09/2018

Looking to expand your marketing team? Here are 6 reasons why you should be investing in millennials.

In the words of Aaliyah, age ain’t nothing but a number. This rings true of my experience working for startups, where people who own…