04/05/2026
From Black Friday noise to a DIA nomination 🚀
Together with Amac, we chose not to shout louder, but to activate smarter. With a data-driven Early Access concept, we turned Black Friday into more than just a sales moment. We used it to build valuable customer insights at the same time.
The result? More relevant campaigns, stronger conversion, and a nomination for a Dutch Interactive Award in the Digital Campaign category. A great recognition for an approach where creativity, data, and customer relevance come together. 💪
A big part of this project was shaped by Martijn Versteeg, our Senior Customer Journey Consultant, who has now written the blog about it. Want the full story behind the case? Read the full case via the link in bio.
On to May 28 at Beurs van Berlage. Wish us luck!🫰