Oak Consultancy

22/01/2023

Everything is matter of perspective… Read this amazing marketing campaign by Patagonia first from bottom to top and then in the reversed order! Great marketing campaign in many ways!

05/07/2022

Our fifth column for 0024WatchWorld and first one in 2022. 🗞

Why pre-owned watches are "green". ♻️⌚️

Read full article on OakConsultancy.com 📰📲

02/01/2022

Wishing all our clients, partners & friends a healthy, happy, solid & enlightened 2022. 🌳

11/11/2021

Today, for the second time this week, we have worked with McKinsey & Co (Germany) on an interesting project for the luxury industry.

It’s very interesting & insightful to collaborate with industry professionals & peers and work side-by-side.

09/11/2021

Today we have worked with McKinsey & Co (Germany) on an interesting project for the luxury industry. Always fun and insightful to work with peers and colleagues.

23/08/2021

Anti-social Social Media - Search on hbr.org for: “the-era-of-antisocial-social-media”

17/08/2021

Wanted: European luxury brands looking for representation in North America.

For our North American customer we are seeking European luxury brands that are looking to expand to North America and are seeking representation in the form of a wholesaler and/or agent.

Please contact us to discuss options.

08/07/2021

Our fourth column for and first one in 2021. 🗞 How to obtain a daily Summer feeling by wearing a dive watch without a date function. ☀️🍹⌚️ Read full article on OakConsultancy.com 📰📲

10/05/2021

For the coming three days we are working on a case with Mr. Niels Eggerding, CEO of Frederique Constant, and Mr. Vincent Perriard, Co-founder of ORIGYN Foundation. We will give lectures to Masters students of EBS Genève – Management School starting today.

The students of “Luxury Business Management (Masters course, EBS MA LUX 1)” class are going to work on an interesting case with the following topics in this tag loud: .

03/03/2021

Are you active in the Luxury Industry? Then this is a must-read article for you:

The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening.

28/02/2021

Kering’s premium brand left social media platforms Instagram & Weibo rather suddenly.

Is it sheer brilliance or a kamikaze strategy?

Advantages could be that it will drive more traffic to their own .com and they create a greater sense of exclusivity.

Disadvantages are that other take control of the void left on these platforms and the brand is not in control of the narrative of the brand anymore.

What do you think? A smart strategic move?

And, will other luxury brands follow?

Read more on Bloomberg: https://www.bloomberg.com/news/articles/2021-02-25/bottega-veneta-wipes-weibo-account-in-latest-social-media-snub

Bottega Veneta is causing a bit of a stir in the fashion world with its social media strategy.

08/12/2020

Our third column for 0024WatchWorld and last one in 2020. 🗞 Time is the most precious gift of all. 🎁 Read full article on OakConsultancy.com 📰📲