alpha.one

11/10/2022

We are attending World Summit AI in 🇳🇱

You can meet us on October 12th or 13th in person via the event app or connect with us virtually: https://bit.ly/3yydsCt

Berke Özgüç (Business Development Manager) will be attending the event and is eager to discover the world's brightest AI Brains on stage while showing off our own AI solution expoze.io

20/09/2022

Vandaag en morgen vindt de 20ste editie van het Marketing Insights Event (MIE) plaats in de Jaarbeurs Utrecht, hèt event op gebied van Data en Insights.

Alpha.One is aanwezig met onze eigen stand (nummer 19). Kom langs en maak kennis met onze neuromarketing solutions!

Ook zal onze Director neuroscience Dr. Ingrid Nieuwenhuis vandaag samen met Merel Zuiderduin van Motivaction International een masterclass geven over de Meerwaarde van neuro- én kwalitatief onderzoek in communicatieonderzoek. Deze vindt plaats van 11:45 tot 13:15 in de Masterclass-zaal.

23/08/2022

How to Validate Visual Hierarchy with Predictive Eye Tracking:

Struggling to know where to put that call-to-action button? Or perhaps the brand logo isn’t getting enough attention? As a UI/UX designer, one of the key challenges of the role is to ensure that the most important visual elements of your design are noticed.

This can be achieved through the proper use of Visual Hierarchy. Defined by the Interaction Design Foundation as “the principle of arranging elements to show their order of importance”, visual hierarchy is one of the fundamental principles UI/UX designers need to master.

Read this full article to learn more about visual hierarchy and predictive eye tracking: https://bit.ly/3dOOAin

In this guide, we show you in five simple steps how you can leverage the power of predictive eye-tracking to validate your visual hierarchy in seconds.

24/05/2022

Are you a UX designer and is having difficulties in optimising your design? 👨‍💻

Then this video is made for you! Watch 3 easy steps on how to make all the important elements of your design noticed.

17/05/2022

What makes a video ad good? It's not just about engagement. Linking the message to the brand is just as important. Unconscious processes play a big part in this!

Our Head of Science Ingrid Nieuwenhuis gave a guest lecture on Consumer Neuroscience in Practice at INSEAD Business School and here you can take a look at how fun this moment was!

12/05/2022

Do you need help in processing whatever it is that you are trying to show in your ads? Then is definitely for you! Showing multiple things at the same time is one of the big mistakes when creating an ad.

People take some time to process what’s going on and in today's episode, we decided to share with you what to do when promoting your brand.

10/05/2022

I invite everybody to listen to The Attention Podcast! 🎙️

In this weeks episode of The Attention Podcast, we debated attention and neuromarketing with Prof.dr. Ale Smidts from RSM. We dived into the way attention is measured. Not the way people look at stuff, but subconsciously.

Do you want to know more about neuromarketing, the history and development of the field and understand a bit more on how EEG and FMRI works and much more?

Check out this episode: https://bit.ly/3N8cPEx

05/05/2022

Quite often while creating a new ad the entire team is always debating on which version of the ad is the right one. But with https://bit.ly/38YFMnG you can know exactly where your attention goes, and by using AOI you can have the exact number it represents.

In today's episode of , we talk about the importance of knowing these numbers when creating your ad!

20/04/2022

In The Attention Podcast, we dive into how attention works, and it's aimed at anyone who wants to understand and dive deeper into the workings and applications of attention!

There's also no better way to start the attention podcast than having an Introduction to Attention with Neuroscientist Alessandra Nostro Ph.D. and you are invited to listen to all the topics we discussed.

https://bit.ly/3vP9CTp

30/03/2022

Good video ads are able to get and retain attention as well as communicate the brand.
Do you want to make the best version of your ad? Join our multi-client April run!

We use to measure attention and to make sure crucial elements are seen.

✉️Email [email protected] to sign up or receive more information.

09/03/2022

🧠 Thank you for your interest in our webinar! We hope you enjoyed it and found the insights and Neurotips helpful. Now, the record of the live webinar is in your email! Have you received it?

Missed our webinar (in Dutch) on how to make a good video ad? Sign up in the link, and receive the link to the recording in your email:
👉 https://bit.ly/3IYIBls

Let's uncover the unconscious!

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