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StartReverse

Name: StartReverse
Address: Amsterdam, NL
Telephone: +31202374718

Bringing Relevance to the World, by transforming businesses into meaningful experiences.

We are Reverse Engineers, making purpose and intended experience leading (rather than product or process). We transform customers/guests into raving fans, team members into brand ambassadors & experience STARs and managers into EPIC leaders.

11/06/2026

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘁𝗲𝗮𝗺 𝘄𝗶𝗻?

Not just the tactics, but especially the people in it.

Every four years, the World Cup reminds us of something that is easy to overlook in the daily rush of business: culture beats strategy when the pressure is on. The teams that go far don't just play well together. They trust each other.

That is exactly what the FISH! Philosophy is about. Choose Your Attitude. Be There. Make Their Day. Play. Four principles. One mindset. Applicable on any pitch, in any team.

Because culture is not built top-down through policy. It is built person by person, choice by choice, day by day.

Turn culture into everyday behaviour.

What kind of culture is your team building?👇

10/06/2026

We are proud to announce that André Wiringa, our founder and CEO, will be taking the stage at the Luxury Hospitality Conference on October 23rd in Milan. 🎤✨

The Luxury Hospitality Conference is Italy's leading event in the luxury hospitality industry, bringing together general managers of the world's most renowned hotels, CEOs of international luxury brands and industry experts from around the globe. A full day dedicated to luxury hospitality, from guest experience and digital strategy to service excellence.

André will be sharing the stage with some of the most inspiring leaders and innovators in the field. He will be bringing his vision on Reverse Leadership, cultural transformation and award-winning Customer Experience to an audience of top hospitality professionals.

👉 Want to visit the conference? Check the pre-registrations on the website of Luxury Hospitality Conference!

08/06/2026

THE KP9 LEADERSHIP JOURNEY IS BUILDING MOMENTUM 🚀🔥

What an incredible week with the General Managers and Leaders of Borealis Hotel Group B.V.! Together, we dived deep into bringing the Experience Blueprint to life, a shared framework that unites every single across the organisation.

Different brands. One powerful purpose: crafting joyful people experiences together. Thank you leaders for showing up fully: building the mindset, behaviours and culture to truly Connect, Amaze, Recognise and Engage every guest and every team member, every single day.

The KP9 journey is just getting started, and what a start it is! Rooted in , we begin with the experience we want to create, then work backwards to design the leadership and actions that bring it to life. At every touchpoint. Without exception.

Huge gratitude to Rob Hornman, Ekrem Jabandzic, Patty de Gruiter and Frank Rücker for their trust, vision and energy 🙏💙

And to all the leaders in the room: you are making the boat go faster. Keep going. 👏
Leading with joy, passion, care and impact: this is what it looks like. 🔥🔥

03/06/2026

𝗚𝘂𝗲𝘀𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝘆. 𝗧𝗵𝗲𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗵𝗼 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝘄𝗲𝗹𝗰𝗼𝗺𝗲.

The FISH! Philosophy, which has its roots at the Pike Place Fish Market, built an entire approach around this idea. Four principles: Choose Your Attitude, Be There, Make Their Day and Play. Simple in language, powerful in effect.

What Start Reverse adds through FISH! 2.0 is Reversology: an approach where you start with the experience you want to create and work backwards to the behaviour needed to get there. No engagement theatre, but behaviour change that actually sticks.

Every interaction is a choice. What will yours be today?👇

01/06/2026

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗮𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘆𝗲𝘁?🎙️✨

If you’ve been looking for leadership conversations that actually hit different, The Relevance Hour is exactly what you need.

Let’s rethink leadership and look at the world through the lens of relevance.

The Relevance Hour is a podcast where bold ideas meet honest conversations; a space to explore how leaders can empower, inspire, and create impact by putting people at the heart of every decision.

We believe leadership is not a title, but a responsibility. We’re inviting innovators, change-makers, and purpose-driven leaders to join us as guests or collaborators.

Curious? Join us on The Relevance Hour Podcast on our YouTube channel! 📺

26/05/2026

🌙 𝗘𝗶𝗱 𝗠𝘂𝗯𝗮𝗿𝗮𝗸!

This week, millions of people around the world celebrate Eid al-Adha, a moment of reflection, gratitude, and generosity.

At Start Reverse, we believe that the most powerful experiences are rooted in human connection. The values at the heart of this celebration, care for others and genuine presence, are exactly what we strive to bring to life in every team, every brand, and every interaction.

To all who celebrate: may this Eid bring you joy, warmth, and meaningful moments with the people who matter most.

Eid Mubarak from the entire Start Reverse team.

25/05/2026

𝗪𝗵𝗮𝘁 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲!🎉

Earlier this month, our partner Wings Academy in Vietnam officially launched André's book "Reverse Thinking" to the public. The event took place on May 9th in Ho Chi Minh City, where translator Huỳnh Cao Yến Phương, CEO of Wings Academy, welcomed readers for a morning of insights, signed copies, and in-depth conversations about applying reverse thinking in customer experience and daily life.

The response was overwhelming. Wings Academy generated significant media attention and buzz around the launch, bringing the philosophy of reverse thinking to a whole new audience across Vietnam.

Start Reverse is incredibly proud of this partnership and what we are building together across borders. 🌏

Curious about the book or the movement? Visit our website to discover more!

22/05/2026

𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗽𝗼𝘀𝘁𝗲𝗿𝘀. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗵𝗼𝘄 𝘂𝗽 ✨

We’ve all seen the corporate posters about "teamwork" and "passion." But real change doesn't happen on a wall; it happens in the hearts and minds of your team, day after day.

This is why we use the FISH! Philosophy. It’s more than just a method: it’s a way to address the human side of work that most strategies overlook. By focusing on how we choose to show up, we transform the energy of an entire organization.

What FISH! brings to your practice:

👉Ownership: Employees who don’t just execute, but take real engagement in their roles.
👉 Presence: Being truly "there" for both colleagues and guests.
👉 Loyalty: Improving the customer experience by creating meaningful, human moments.
👉 Resilience: Fueling performance with energy and joy, even on the busiest days.

It’s about making hospitality smarter and more human. When leaders lead with presence and teams serve with meaning, the guest experience becomes something they feel, not just something they receive. 🔄

Think about your team today: What is one small shift in "how you show up" that could change the energy for your guests? Let’s share ideas below! 👇

11/05/2026

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸?

Being 'just okay' is no longer enough. Basic satisfaction doesn't create the loyal fans who actively promote and defend your brand.

To boost your NPS and truly stand out, you need to shift from mere satisfaction to deep, emotional loyalty. How? Through reverse thinking 🔄.

We take the ultimate customer experience (outside-in) and use it to transform your company culture and develop STAR brand ambassadors (inside-out). This empowers your team to naturally exceed expectations at every single touchpoint ✨.

Stop settling for 'satisfied'. Start triggering unique experiences.

Ready to turn your customers into your biggest fans? Visit our website and discover more about our approach today ✔️.

07/05/2026

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘀𝗻'𝘁 𝘄𝗵𝗮𝘁'𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝗹𝗹. 𝗜𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗴𝘂𝗲𝘀𝘁𝘀 𝗳𝗲𝗲𝗹 ✨

In many organizations, hospitality is reduced to a set of rules or values printed in a handbook. But true hospitality isn’t a checklist; it’s a psychological connection.

Why do some teams struggle to move beyond the transaction, while others naturally turn customers into fans?

The answer lies in Reversology. 🧠 By understanding the psychology behind behavior, we bridge the gap between a bold brand promise and the actual human interaction on the floor.

It’s about shifting the focus:

👉 From routine tasks to meaningful impact.
👉 From "just doing the job" to becoming a STAR ambassador.
👉 From managing operations to EPIC leadership.

When you design your culture around how people actually behave and feel, consistency follows naturally. No more "hollow" promises, but a brand that lives through its people. 🔄

Let's talk: What is the biggest challenge you face in making your brand values felt on the floor? Share your thoughts below! 👇

Adres

Amsterdam

Openingstijden

Maandag	08:00 - 18:00
Dinsdag	08:00 - 18:00
Woensdag	08:00 - 18:00
Donderdag	08:00 - 18:00
Vrijdag	08:00 - 18:00

Telefoon

+31202374718

Website

https://www.startreverse.com/

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