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StartReverse

Name: StartReverse
Address: Amsterdam, NL
Telephone: +31202374718

Bringing Relevance to the World, by transforming businesses into meaningful experiences.

We are Reverse Engineers, making purpose and intended experience leading (rather than product or process). We transform customers/guests into raving fans, team members into brand ambassadors & experience STARs and managers into EPIC leaders.

15/08/2026

30 years ago, walked through our doors and never stopped moving us forward.

We are so grateful to have Barb along this journey, bringing Reversology to life and impacting people every single day.

Her determination shows up in the hard moments. Her creativity in the breakthroughs. And her passion? That’s in everything she touches.

30 years in, and Barbara is still exactly what this place needs. Still pushing us forward. Still one of a kind.
Thank you, Barbara, for your commitment, your friendship, and your professionalism. We’re so lucky to call you one of ours.

13/08/2026

𝗠𝗲𝗲𝘁 𝗢𝗹𝗶𝘃𝗲𝗿 𝗕𝗮𝗶𝗹𝗲𝘆, 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝘁 𝗦𝘁𝗮𝗿𝘁 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 🌟

"Being present is about choosing focus in the middle of the noise."

This quote fits perfectly with Touch, one of the four STAR behaviours from our Reverse Blueprint, which shows how small, conscious choices in the moment create real connection. We asked Oliver what Touch looks like for him in practice. Here's what he shared:

"On chaotic days, I try to come back to the person in front of me. Before a conversation, I take a few slow breaths, relax my shoulders and consciously slow my movements. It helps me create a calm rhythm, even when everything around me is moving quickly.

I remind myself that each guest or customer deserves my full attention in that moment. By listening properly, asking thoughtful questions and not rushing my responses, I can make them feel seen and supported. Being present is not about having a quiet day, it is about choosing focus in the middle of the noise."

This is what we mean when we say people are the experience. Thank you for showing us what that looks like, Oliver.

👉 Curious how our Reverse Blueprint could work for your team? Let's talk!

12/08/2026

𝗕𝗶𝗴 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗠𝗮𝗿𝗷𝗼𝗹𝗲𝗶𝗻! 🎉

Marjolein completed a successful five month internship in Business Development, and stays on board as part time Business Development Coordinator alongside her master's degree. Her positive attitude, fresh ideas and proactive approach made a genuine impact on the team.✨

Congratulations Marjolein, we're excited to keep building together!

11/08/2026

𝗠𝗲𝗲𝘁 𝗗𝗶𝗿𝗸 𝗪𝗶𝗹𝗹𝗲𝗺𝘀𝗲𝗻, 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗮𝘁 𝗦𝘁𝗮𝗿𝘁 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 🌟

"Memorable moments don't happen by accident. They're the result of employees who feel seen, heard, and trusted."

We asked Dirk what most people don't realise about what it actually takes to create a truly memorable experience. Here's what he shared:

"Most people assume memorable experiences come from big gestures, a free upgrade, a grand surprise, a perfectly choreographed moment. What they don't realize is that memorability actually lives in the small, human details: a name remembered, a genuine question asked, a problem solved before the guest even mentions it. It's not about spending more, it's about paying closer attention. And that attention doesn't come from a script or a policy. It comes from employees who feel trusted and valued enough to bring their full selves to the interaction."

That's reverse thinking in action.✨

👉 Ready to build experiences your customers won't forget? Let's talk!

06/08/2026

𝗔 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗺𝗲𝗮𝗻 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 💭

You can optimise every step, hit every KPI, streamline every touchpoint, and still leave people feeling nothing at all. Because customers don't remember your processes. They remember how you made them feel.

Every day, we bridge the gap between what's efficient and what's actually meaningful. Through our Reverse Thinking approach and experiential learning programmes like STAR and EPIC Leadership, we turn employees into brand ambassadors and customers into loyal fans.

👉 Curious how we do it? Visit our website to learn more!

04/08/2026

"𝗪𝗵𝘆 𝗱𝗼 𝘀𝗼𝗺𝗲 𝘁𝗲𝗮𝗺𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆 𝘁𝘂𝗿𝗻 𝗴𝘂𝗲𝘀𝘁𝘀 𝗶𝗻𝘁𝗼 𝗳𝗮𝗻𝘀 𝘄𝗵𝗶𝗹𝗲 𝗼𝘁𝗵𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁?"

The answer lies in culture, not training.

Most companies try to solve it with a handbook, a course, or a motivational poster. But teams that naturally turn guests into fans do so because it is embedded in their daily behaviour, not because it is written in a protocol.

We call this Reversology: understanding the psychology behind behaviour. Three concrete reasons why some teams do it and others don't:

1. They consciously choose how they show up. Not because they have to, but because they understand the impact of their presence on a guest. This is the core of the FISH! philosophy: "Be there."

2. Their leaders lead with purpose, not with processes. EPIC leaders focus on the why behind the work, which means teams are intrinsically motivated rather than externally driven.

3. Their culture is designed, not left to chance. Companies that create fans start from the outside in. They begin with the experience they want their guests to feel, and work backwards to build the culture, leadership and behaviour that makes it happen. That is exactly the Reverse approach.

💬 Which of these three do you recognise most in your organisation?

30/07/2026

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗙𝗜𝗦𝗛! 𝟮.𝟬. 𝗬𝗼𝘂 𝗲𝗺𝗯𝗼𝗱𝘆 𝗶𝘁 🐟

That's the idea behind the FISH! 2.0 Train the Trainer, one intensive day where you step out of the audience and into the facilitator's role. Are you an internal trainer, HR/L&D professional, or a leader with facilitation responsibility? Then you won't want to miss this training afternoon.

You will learn to re-live the FISH! 2.0 practices as a participant first, so you understand the emotional journey before you ever try to lead it. From there, you build the art of facilitation: the fundamentals behind energisers, genuine connection and group dynamics in a FISH! 2.0 setting. Alongside that, you work on attitude, energy and presence, learning to invite others to play, handle resistance as reflection, and stay authentic even under pressure.

Then it's time to build it and deliver it. You get hands on with the structure of the half-day FISH! 2.0 Experience for Teams, and learn how to anchor behavioural commitments so the impact actually sticks.

Ready to lead differently? ✨ After this programme, you stand confidently in front of a group, facilitate with energy and authenticity, and influence mindset and behaviour, not just for a day, but for the long run.

New dates just dropped: 11, 13, 18 & 20 August, 14:30 to 18:30. 📅

👉 Book a discovery call via the link below!

https://startreverse.com/fish-philosophy-train-the-trainer/

29/07/2026

𝗟𝗲 𝗕𝗼𝘁𝗮𝗻𝗶𝘀𝘁𝗲: 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗮 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗳𝗼𝗼𝗱 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 ✨

Le Botaniste isn't just a restaurant, it's a movement. 100% plant-based, 100% organic and driven by a mission to connect people to an accessible, conscious food evolution, one bowl at a time.

As the brand grew across 9 locations, one question became urgent: how do you scale a purpose-driven culture while staying deeply human? The DNA was strong at the top, but the words and tools to share it with every team weren't fully developed yet.

We were invited to support this journey, with Reverse Thinking as our approach. Together, we defined their Brand Essence (Why, Who, What, How) and built a Brand Experience Compass to connect daily behaviours with emotional outcomes for both team members and guests. The result: the Conscious Therhappy, a Reverse Thinking-inspired Blueprint.

The outcome: a shared language for a culture that was already strong, now scalable.

✔ Higher engagement and retention among leaders
✔ More cohesion and consistency across restaurant experiences
✔ 95% guest satisfaction and an NPS of 76 over 12 months

This wasn't about creating culture from scratch, it was about giving an existing one the words to travel.

Swipe through the case 👉 Full story via the link below!

https://startreverse.com/le-botaniste-case/

And if you want to learn more: listen to our Relevance Hour Podcast Episode 3 on our YouTube channel! 🎙️

https://www.youtube.com/watch?v=XD1ThhhYQmE

28/07/2026

𝗘𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗮 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 ✨

A phone call, a check-in, the way someone is welcomed at the front desk, they all seem small on their own. But together they decide whether a customer forgets you or becomes a lifetime fan.

The gap between a forgettable brand and a memorable one isn't found in the strategy deck. It's found in these everyday moments. 💭

Every day, we help organisations turn ordinary touchpoints into extraordinary experiences. Through frameworks like STAR (Surprise, Touch, Assist, Recognize) 🌟, we train co-workers to spot these moments and make them count.

👉 Curious how we bring this to life? Visit our website to learn more!

https://startreverse.com/

23/07/2026

𝗛𝗶𝗴𝗵𝗹𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘀𝗲𝗲 𝘂𝗽 𝘁𝗼 𝟱𝟭% 𝗹𝗲𝘀𝘀 𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿 𝗶𝗻 𝗹𝗼𝘄-𝘁𝘂𝗿𝗻𝗼𝘃𝗲𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 📊

That means engagement directly affects whether people stay or leave, even in companies that are already good at retention.

The difference between average and exceptional organisations isn't strategy. It's culture, purpose and how leaders are developed.

We turn brand promises into everyday behaviour, building the culture and leadership that keep people engaged. 🚀

Because when people feel truly engaged, they don't just stay. They thrive. 💡

Ready to build a culture that truly engages people? Let's talk! 👇

Adres

Amsterdam

Openingstijden

Maandag	08:00 - 18:00
Dinsdag	08:00 - 18:00
Woensdag	08:00 - 18:00
Donderdag	08:00 - 18:00
Vrijdag	08:00 - 18:00

Telefoon

+31202374718

Website

https://www.startreverse.com/

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