Wat zijn de openingstijden?

Maandag 08:00 - 18:00 Dinsdag 08:00 - 18:00 Woensdag 08:00 - 18:00 Donderdag 08:00 - 18:00 Vrijdag 08:00 - 18:00

StartReverse

Name: StartReverse
Address: Amsterdam, NL
Telephone: +31202374718

Bellen Routebeschrijving Website Contact opnemen met het bedrijf

Bringing Relevance to the World, by transforming businesses into meaningful experiences.

We are Reverse Engineers, making purpose and intended experience leading (rather than product or process). We transform customers/guests into raving fans, team members into brand ambassadors & experience STARs and managers into EPIC leaders.

15/10/2026

🔄 Let's Reverse this:

Imagine a company claims they put their customers first.

However, in reality a customer is put on hold during a phone call for 20 minutes before being assisted. The co-workers involved in this phone call followed the process. Yet the value got lost.

Which value was experienced in practice?

Today is World Values Day (October 15th). Bring the values of your organization truly to life and ask your customer what they experience. Find one moment where a process beats a value, and Reverse it.

📖 Full blog on what World Values Day reveals about your real culture: link in bio.

Start Reverse. Reverse one moment.

12/10/2026

Some things get easier the moment we decide to face them.
The conversation we keep avoiding.�The decision we keep delaying.�The challenge we keep hoping will solve itself.
Postponing rarely makes it lighter. Taking the first step often does.
So, what are you choosing to tackle today?

Start Reverse. Reverse one moment.

07/10/2026

FHS World Dubai: three days of ideas, connections and a whole lot of energy.

One of the highlights this year was the FHS World Hackathon, where five diverse teams had less than eight hours to develop ideas for the future of UAE hospitality and tourism.

From YoUAE, the winning student concept, to SkillPass, the very close runner-up, the creativity and ambition across all five teams were incredible.

We were especially proud to see three members of the Start Reverse community take part:

Frédérique Bruinsma joined as a participant, alongside Sophie Wiringa, while Dirk-Jan Rijks coached one of the teams.

We asked them what they were taking away from the experience:

💭 Frédérique: “What a weekend at the FHS hackathon with David and Victor! I finally faced my fear of presenting, and we came up with an idea that seemed way too ambitious, but when you're in Dubai, you just Dubai it”

💭 Sophie: “I went to FHS not really knowing what to expect, and left with so many new ideas, connections and inspiration. That’s what made the experience so special”

💭 Dirk-Jan: “The Hackathon was a powerful reminder that the future of hospitality is in good hands. Coaching five talented & diverse teams, I was inspired by their creativity, courage and fresh perspectives, and reminded that while we mentor the next generation, we should also be open to learning from them.”

Swipe through for a glimpse of the ideas, people and moments that made FHS World so memorable.

What would you have created in eight hours?

05/10/2026

In service, we can follow the instructions perfectly and still miss the moment.
The real question is: where should sincerity win over instruction?

Because memorable experiences are not always created by doing exactly what is written. Sometimes they are created by reading the moment, connecting with the person in front of you, and making the interaction feel genuinely human.

Where do you think sincerity should win over instruction?

01/10/2026

What if the way we solve problems is part of the problem?

Many organisations start by asking:
“What is going wrong?”

But what if we started with a different question:
“What experience do we want to create?”

At Start Reverse, we believe the desired experience should be the starting point. When we begin with the outcome we want to create, we can make better decisions, design stronger strategies and bring experiences to life in a more meaningful way.
That is the power of thinking reverse.

🔄 What would change if you started with the experience first?
Share your thoughts in the comments.

30/09/2026

⭐ WHO WAS YOUR STAR TODAY?

Want to make recognition a habit in your team, in just 2 minutes?
Try this simple Experience STARs energizer at the end of your next shift, huddle or team meeting.

WHY?
Because the behaviours you recognise are the behaviours you reinforce. And recognition becomes much more powerful when it comes from colleagues and managers.

WHO?
Everyone joins in. Team members and the manager independently choose one colleague who stood out that day.

WHAT?
Ask one simple question:
👉 “Who has been your STAR today, and why?”
Think of someone who was:
⭐ Surprising: did something unexpectedly positive
❤️ Touching: created a genuine human connection
🤝 Assisting: stepped in and made something easier
👀 Recognizing: made someone feel seen and valued
HOW?
Go around the team, rapid-fire style:

💬 “My STAR today is Jean because she noticed a guest was lost and personally walked her to the meeting room. That was super Assisting.”
Keep it short. Keep it specific. Let the manager go last.
And finish with one question:
🌟 “Tomorrow, whose STAR will you be?”
Two minutes.
One colleague recognised.
And four simple behaviours that gradually become part of the way your team works.

?

29/09/2026

What if we reversed the way we think about hospitality?
We’re heading to FHS World Dubai, and I’m looking forward to being part of the conversations shaping what comes next for our industry.

Great to have , and joining from Start Reverse as well, bringing plenty of Reverse Thinking, curiosity and energy with them.

I’m truly honoured to co-host the FHS World Hackathon: a five-hour innovation sprint spread across the three days of FHS World, bringing together leaders and emerging talent from hospitality, tourism, technology, investment, consulting, design and academia - all tackling one challenge for the future of the UAE hospitality and tourism sector.
The FHS World Hackathon challenges the next generation of hospitality thinkers, working alongside industry leaders, to rethink how hospitality can adapt, respond and emerge stronger in a world defined by increasing uncertainty.

A special thank you to Tanja Millner and Felipe Recaman Montoya, who have been instrumental in setting up the Hackathon and bringing the idea to life.

If you’ll be at FHS World too, come and find us at the Start Reverse stand. We’d love to connect, exchange ideas and maybe reverse a few things together.

See you in Dubai!

28/09/2026

Growth starts when you are willing to take the first step.
Every opportunity comes with uncertainty.
But whether you succeed or face challenges along the way, every experience brings a chance to learn, grow and move forward.
At Start Reverse, we believe progress begins when we challenge ourselves to look at things differently.

What is one risk you took that helped you grow?

Adres

Amsterdam

Openingstijden

Maandag	08:00 - 18:00
Dinsdag	08:00 - 18:00
Woensdag	08:00 - 18:00
Donderdag	08:00 - 18:00
Vrijdag	08:00 - 18:00

Telefoon

+31202374718

Website

https://www.startreverse.com/

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer StartReverse nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.