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Edelman Amsterdam

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Edelman Amsterdam

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22/05/2026

"Wrong Answers Only" with the team 🙃

21/05/2026

Many brands assume that AI recommendations are driven solely by visibility 👀..

But visibility is only part of the equation.

In this video, our Head of Digital in Amsterdam, , breaks down what's really shaping AI answers and what brands need to do to show up in them.

AI answers are shaped by the sources behind them, and the brands that show up with credibility, relevance and authority are the ones most likely to be recommended.

So how can brands become part of the conversations AI is already having? That's where GEOsight comes in.

GEOsight helps brands understand how they appear in AI-generated answers, identify the sources shaping those responses, and build strategies to improve visibility, accuracy and trust over time.

Watch the full video to learn how it works and DM us to explore what GEOsight could mean for your brand.

05/05/2026

It takes all kinds of interactions to build a happy life.
Lucky for us , Sadie’s no stranger to that, facilitating connection both inside and outside the business.

Next up on J.A.M.: Sadie 🤗

24/04/2026

Trust in health is shifting. The 2026 Edelman Trust Barometer Special Report: Trust and Health uncovers rising confusion, divided beliefs, and the evolving mix of voices influencing decisions. Go to the link in bio to download the full report today.

13/04/2026

Different paths, same drive 🚀

5 years of showing up, stepping up, and growing. From first roles to now, a lot has changed, but the energy, positivity, and can-do mindset are still the same.

Happy 5 Year Anniversary to Robin, Maxime, Nikki & Floortje 👏

08/04/2026

What does it take to survive Arrakis? Vision, adaptability… and knowing great talent when you see it 👏.

Meet Lucas Veeger, our Senior Talent Acquisition Manager based in AMS, partnering with teams across the US and beyond.

(Dune 1 & 2 enthusiast, naturally 🙂‍↕️).

03/04/2026

Two days. 27 markets. One client. 🚀

Biggest takeaway? The real opportunity lies in thinking collectively and adapting with local nuance.

At Booking.com’s Global Agency Summit, one thing became clear: while markets differ, the challenges and stories are often the same. Which means the advantage isn’t in working separately, but in connecting insights, scaling what works, and adapting it smartly.

Being in the room made the difference. Faster thinking, real exchange, and true partnership. One team, one goal.

Proud of , & for turning that energy into ideas that travel further and create real impact 👏🤩

02/04/2026

Trust isn’t a given. It’s a choice, especially when it’s uncomfortable.

In his conversation with ThomasvanZijl on BNR’s Zakend Doen, our EMEA CEO AJ Hesselink reflected on a clear shift from the Edelman Trust Barometer 2026: while trust in governments, media and NGOs declines, business is now expected to step up as a stabilising force.

But that comes with a higher bar.

Leadership becomes very real in moments of crisis. Whether it’s supporting colleagues in the Middle East today, or helping companies navigate transitions that don’t have easy answers, trust is ultimately about what you do, not what you say.

That’s also where our role comes in. Not just to communicate, but to challenge, to bring perspective, and to help organisations make decisions that stand up to scrutiny, from all stakeholders.

Curious to hear more? Listen to the full podcast via the link in bio. Or reach out via [email protected] to explore how we can help build trust that drives growth.

25/03/2026

Meet Ralph: Account Director by day, rockstar by night (yes, really 😏). Curious to see the transformation? Catch live on March 27 at

23/03/2026

In the Netherlands, trust is being reshaped by growing insularity. 73% of people are hesitant to trust those with different values, views, or backgrounds.

People are turning inward, while divides continue to widen.

What does this mean for businesses and leaders trying to connect?

Explore five key insights from the 2026 Edelman Trust Barometer, and what it takes to bridge divides and rebuild trust 👇

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