Design & Practice

Name: Design & Practice
Address: Th. K. van Lohuizenlaan 202, Amsterdam, 1095DW, NL
Telephone: +31 (0)20 368 23 50

Startpagina
Nederland
Amsterdam
Design & Practice

Design & Practice is an internationally operating creative agency that brands creative companies

Design & Practice is an internationally operating design studio specialised in creating strong and unique Brand Identities, crafted and refined Print & Packaging, bespoke Surfaces for interiors and products and Art Direction for photography. Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and

a unique design aesthetic. Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research.

23/03/2026

A quiet spring shift in Issue 03, shaping a new rhythm through layout and composition.

20/03/2026

From Rotterdam to Brussels and Amsterdam, Issue 02 explores interiors shaped by detail, atmosphere, and character.

The layout builds on the magazine’s Spanish roots while introducing a quieter Benelux rhythm, balancing both influences.

26/02/2026

Founded in Madrid and now expanding to the Benelux, MANERA enters a new chapter while keeping its strong Spanish visual identity.

Issue 01 brings together design, architecture, art, and interiors, combining international and local perspectives.

28/01/2026

Reflecting on TEFAF New York 2025: A vibrant evolution for a global stage.

Designing for TEFAF New York 2025 required a strategic shift: bridging the fair’s prestigious heritage with the high-energy, contemporary pulse of Manhattan. Our goal was to create a brighter, more approachable vision to engage a new generation of collectors and a culturally-driven New York audience.

The Process: We moved beyond static branding, developing a painterly and animated visual language inspired by the city in bloom and artworks connected to the city and the fair. From the high-impact New York Times cover to large-scale facade banners at the Park Avenue Armory, the campaign translated the fair’s diversity into a kinetic experience. By blending traditional craftsmanship with modern digital movement, we ensured the fair felt as relevant on a smartphone as it did on the streets of the Upper East Side.

This approach was about presence. By creating a seamless visual threshold, we helped drive a significant rise in institutional attendance and a 20% surge in opening-day engagement, proving that a thoughtful brand evolution can broaden an audience whilst keeping its integrity.

Our ultimate aim is to help cultural institutions and creative brands navigate this balance, translating heritage into a visual language that resonates with a discerning, global audience.

23/01/2026

Beyond the campaign, the fair itself remains the focus. We integrated our visual language into the entry experience, creating a seamless threshold for visitors to step into the world of TEFAF. By distilling the textures and precision of the art, we bridged the gap between centuries of heritage and a global stage.

22/01/2026

Reflecting on TEFAF Maastricht 2025: A crafted brand campaign for the world stage.

The campaign was a strategic bridge between the fair’s heritage and a widening global audience. By distilling the organic forms and precision of the art itself, through historic research in the art of the fair and meticulously made artwork representing the fair, we created a living identity that resonated across continents. We are proud to have contributed to the rising numbers in visitors and increase in global institutions.

Across print and digital assets, texture, colour, and movement were used to reflect the fair’s character and heritage.

From tactile Early Access invitations to on-site and kinetic online assets, the campaign expressed craftsmanship, precision, and the enduring elegance that defines TEFAF.

As a brand strategy and creative studio, our mission is to help institutions connect with a discerning, culturally engaged global audience through elevated design.

Scroll through for an overview of the full TEFAF Maastricht campaign and process.

05/12/2025

One more look at the first issue of . This debut was a dream to work on bringing together the curatorial vision of .reich into this print and art directing and creating a dream linen world with a set by with works by .

Issue 2 is now on the way so Get ready for it!

09/11/2025

For a few weeks the city turned colourful, inviting visitors to step into the maze of and get lost in a world of beauty, wonder and enchantment. It was a great pleasure to work with the team of PAN on this years’ exhibition identity, with on the campaign concept, with the visual language and creative vision of and with who translated it into a spatial design for the fair.

07/11/2025

PAN Amsterdam is the biggest and most prestigious national art fair in The Netherlands. Rive Roshan was asked to translate the idea by of ‘a maze you want to get lost in’ into a striking visual, resulting into a portal that lures you into a world of infinite wonder. Design & Practice implemented the visual concept into a holistic campaign, adding an iconic, optimistic and colourful presence to autumnal Amsterdam.

16/10/2025

Did you know that no colour lives in isolation? Our perception of colour changes
according to the colours surrounding it. With Keaykolour’s new inspiration tool you make
new unique compositions with confidence. Centred around the phrase ‘Compose with
Colour’, Keaykolour invites creatives to arrange their own rich compositions, as if colours
were musical tones and their creations orchestrations of colourful melodies.
In this video created by we see the way that colours interact and how
this tool can be used to isolate and play with colour.

Read the full story on It's Nice That

Be the first to receive your tool viabyantalis

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Design & Photography: Design & Practice
Client: .byantalis

13/10/2025

This is the family of greens and yellows in the Keaykolour range. Indian Yellow, Kiwi, Meadow, Sequoia, and Snow White inviting creatives to discover new exciting colour compositions for their projects.
This Wednesday we will reveal the new project that we created in collaboration with Keaykolour!
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Photography: Design & Practice
Client: .byantalis

11/10/2025

A stunning spectrum of rich, vibrant, and warm coloured papers. Chilli Pepper, Guardsmen Red, Carmine, China White and Pumpkin add a selection of bold, hot colours to the new Keaykolour range. The big reveal will be next week!
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Photography: Design & Practice
Client: .byantalis

Adres

Th. K. Van Lohuizenlaan 202
Amsterdam
1095DW

Telefoon

+31 (0)20 368 23 50

Website

http://www.designandpractice.com/

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