DervalResearch

12/10/2026

Human Factors & Physiology 🧤 in medical devices ⚕️and wearables

Accuracy, acceptance, and comfort are key for health-related devices. Smart contact lenses, launched to monitor glucose levels in the tears, were withdrawn from the market due to a low accuracy and acceptance. At the same time, the ŌURA ring ⭕ made its way on many fingers providing heart rate measurements as accurate as an ECG.

The ŌURA Ring gained strong user acceptance by using a lightweight titanium design that feels like a normal ring while providing continuous heart rate 💓, sleep, and activity data through a simple app interface. Many users report wearing it daily without discomfort, which contributed to its rapid adoption among health-conscious consumers.

Non-invasive procedures whenever possible and the right balance between possible sensory discomforts and gains from the product usage, are fondational blocks for successful medical devices and gears.

This is why at DervalResearch we apply Human Factors & Physiology 🧤 to help organizations improve user acceptance and real-world performance of medical devices and wearables.

Illustrated below is a before/after implementation case combating burnout with non-invasive preventive solutions (like the ŌURA Ring) replacing Band-Aid solutions (like energy drinks). You can find more examples of Human Factors & Physiology applied to various industries on our website.

18/09/2026

Visited IAA TRANSPORTATION in Hannover today and met Tiaa 🫏

The new donkey mascot embodies:

#1. reliability, combining the strength for massive payloads with an eye-catching, modern look.

#2. sustainability 🌍. championing a responsible and digitally connected future for trucks, logistics, and supply chains.

You might have spotted its sibling at IAA MOBILITY in Munich: Liaa 🐿️, the agile squirrel, zipping through urban mobility

Great to see the future of logistics in action and to work on it with our clients ✨ Danke Hannover!

DervalResearch | Certified B Corp

15/09/2026

Human Factors & Physiology 🧤 in Consumer Electronics and Gaming 🎮

The flow is everything yet not easy to achieve with so many influencing factors. When done wrong, it leads to flops in the market like seen with this slow and loud single-serve machine to make soft drinks .

When done right, it leads to continuous innovation and success like witnessed with Nintendo, reinventing consoles.

Nintendo launched the Switch in 2017 with a hybrid design allowing players to seamlessly switch between handheld and television 📺 modes. The combination of responsive controls, clear visual feedback, and simple physical transitions created a fluid experience that appealed to both casual and dedicated gamers across age groups and regions.

Mastering human senses and perception as well as the realm of technological possibilities is the winning path to making the right feature arbitration and creating memorable consumer electronics products and experiences.

This is why at DervalResearch we apply Human Factors & Physiology 🧤 to help organizations increase the success rate of new products and features.

Illustrated below is a before/after implementation case for an engaging Action Real-Time Strategy (ARTS) game 🎮. You can find more examples of Human Factors & Physiology applied to various industries on our website.

11/08/2026

Human Factors & Physiology🧤 in Cybersecurity and Biometrics

Most security breaches and dysfunctional biometrics come down to a misunderstanding of human nature and physiology. Consider that employee scammed via a very convincing vishing (aka voice phishing) scheme or this business traveler delayed due to poorly designed biometrics identification systems.

Walt Disney World phases out its hand geometry 🤚scans (measurements of the shape and size of the hand) intended to prevent season pass sharing. Instead, they rolled out in 2013 the MagicBand RFID system, welcomed by the visitors as faster and less intrusive.

A Human Factors & Physiology 🧤 strategy based on a local understanding of each individual's motivation, hormonal makeup ♀️♂️, and sensory attributes is the best way to mitigate risks inherent to cybersecurity and biometrics systems.

This is why at DervalResearch we apply Human Factors & Physiology to help reduce friction and prevent risks in complex security systems.

Illustrated below is a before/after implementation case for a preventive plan limiting human risks in cybersecurity 🖥️. You can find more examples of Human Factors & Physiology applied to various industries on our website.

14/07/2026

Human Factors & Physiology🧤 in robotics 🤖 and AI

Robots and AI need to be aware of their surroundings and context, in order to effectively assist humans. Nobody wants to be accidentally kicked 🥊by a robot or have data deleted by an AI agent.

Collaborative robots (aka cobots) and embedded AI are the path towards seamless human-machine cooperation, as observed from the factory to the shop floor 🏪 in China.

In factories, companies like AUBO have deployed collaborative robots for palletizing tasks, where a single cobot can stack up to nine boxes 📦 per minute while working directly alongside human operators. These robots are being adopted not only by large manufacturers but also by smaller factories that previously could not afford complex automation.

A dual understanding of human and machine abilities, combined with insights in Human Factors & Physiology is the easiest way to design proper automation, experiences, and collaborations in robot and AI-assisted settings.

This is why at DervalResearch we apply Human Factors & Physiology to help organizations design effective human-machine collaboration.

Illustrated below is a before/after implementation case for an effective and safe domestic 🏡 cobot. You can find more examples of Human Factors & Physiology applied to various industries on our website.

27/06/2026

Celebrating the World Microbiome Day with the #1 tip for a healthy microbiome:

Eat what best matches your unique microbiome composition!

We have been researching the microbiome in many contexts and confirmed a link between microbiome, hormones, diet, and health.

You can find out more about your microbiome enterotype via our website

Stay cool ❄️ and healthy

Illustration: WorldMicrobiomeDay

16/06/2026

Human Factors & Physiology 🧤 in mobility 🚍 and urbanism

What makes a city liveable is a well-thought mobility 🚎 and urbanism plan. Any flaws show. Picture these 2 automated driving cars from different brands facing each other and blocking traffic, both politely and endlessly waiting 💤 for their peer to move.

In the meantime, other cities grasp how humans and things work and build temperature regulating architectures 👷, reducing the need for polluting energy and blinding solar panels.

In Singapore, the city’s integrated traffic management system 🚦 combines real-time data from sensors and cameras with clear visual and audio alerts. This coordinated approach has helped reduce peak-hour congestion and improved response times to incidents across the network.

A harmonious cohabitation ☯️ between people, fauna & flora, companies, industries and their circulation requires a deep and integrated understanding of human physiology and the mechanism of things that surround them.

This is why at DervalResearch we apply Human Factors & Physiology 🧤 to help organizations and cities improve long-term performance and reduce operational risks in complex mobility systems.

Illustrated below is a before/after implementation case for an effective TOR (Take-Over Request) system in automated driving 🚘. You can find more examples of Human Factors & Physiology applied to various industries on our website.

24/04/2026

Wishing all a great King's Day celebration 👑🇳🇱🟠
This weekend, enjoy a special 20% off* on all our orange books 📙and hone your skills in innovation, product strategy, and behavioral sciences
*korting

14/04/2026

DervalResearch Impact Report 2025 has been published!

This year's numbers reflect our commitment to research for good and responsible business:

→ GHG 1.7t (internal evaluation): low carbon footprint through renewable energy ⚡ and remote-first operations
→ 90% local partners 🤝: supporting regional collaboration while working inclusively across borders
→ Re-Certified B Corp™: holding ourselves accountable to verified social and environmental standards
→ Research for good: advancing research on human biodiversity 🧬 to help shape an inclusive environment from health to space 🚀

As a proud re-Certified B Corp™, we are building toward a society where people with diverse sensory, hormonal, and physiological profiles find products and services that actually work for them — while keeping our own footprint 👣 light and our ethics high

In the coming year we will continue to help our clients decode market behaviors and preferences and steer their business in the right direction

Curious about the full report or how human biodiversity 🧬 ties into sustainability ♻️ and AI? Let's talk 👇

09/04/2026

The Edison Awards 2026 💡 will take place on April 15-16 in Fort Myers, Florida

Last year was epic with
NVIDIA Jensen Huang’s Achievement Award Acceptance Speech

And exciting innovations from wireless inductive on-route charging systems for EVs (InductEV) to 😎 AR smart glasses, projecting what people with an impaired central vision cannot see to their functioning peripheral field of view (Eyecan by CELLiCO)

You can visit the winners gallery for many more innovations and we included the highlights of the past edition

Super proud to have Prof. Diana Derval ☮️ contribute as an expert judge for the Edison Awards 2026 💡

Edison Awards

Experience the 2025 Edison Awards!This video captures the energy, inspiration, and unforgettable moments from this year’s celebration of innovation. From pow...