DervalResearch

24/04/2026

Wishing all a great King's Day celebration 👑🇳🇱🟠
This weekend, enjoy a special 20% off* on all our orange books 📙and hone your skills in innovation, product strategy, and behavioral sciences
*korting

14/04/2026

DervalResearch Impact Report 2025 has been published!

This year's numbers reflect our commitment to research for good and responsible business:

→ GHG 1.7t (internal evaluation): low carbon footprint through renewable energy ⚡ and remote-first operations
→ 90% local partners 🤝: supporting regional collaboration while working inclusively across borders
→ Re-Certified B Corp™: holding ourselves accountable to verified social and environmental standards
→ Research for good: advancing research on human biodiversity 🧬 to help shape an inclusive environment from health to space 🚀

As a proud re-Certified B Corp™, we are building toward a society where people with diverse sensory, hormonal, and physiological profiles find products and services that actually work for them — while keeping our own footprint 👣 light and our ethics high

In the coming year we will continue to help our clients decode market behaviors and preferences and steer their business in the right direction

Curious about the full report or how human biodiversity 🧬 ties into sustainability ♻️ and AI? Let's talk 👇

09/04/2026

The Edison Awards 2026 💡 will take place on April 15-16 in Fort Myers, Florida

Last year was epic with
NVIDIA Jensen Huang’s Achievement Award Acceptance Speech

And exciting innovations from wireless inductive on-route charging systems for EVs (InductEV) to 😎 AR smart glasses, projecting what people with an impaired central vision cannot see to their functioning peripheral field of view (Eyecan by CELLiCO)

You can visit the winners gallery for many more innovations and we included the highlights of the past edition

Super proud to have Prof. Diana Derval ☮️ contribute as an expert judge for the Edison Awards 2026 💡

Edison Awards

Experience the 2025 Edison Awards!This video captures the energy, inspiration, and unforgettable moments from this year’s celebration of innovation. From pow...

31/03/2026

We celebrated B Corp month with several actions and activations like:

🎓 Mentoring 5 groups of talented US Bachelor students during the B Corp Case Competition hosted by B Academics

♻️ Visiting fellow B Corp MUD Jeans for Global Recycling Week

🏷️ Supporting the campaign initiated by Demeter to keep GMO ingredients clearly labeled on packaging in the EU – you can join here: https://demeter.net/say-no-to-gmos-in-your-food/

📊 Aligning our website and annual report with B Corp's new standards - we had the chance to test in avant-première during a pilot project

🧱 And just for fun, building a LEGO version of our Amsterdam office located in a historical monument

🤝 Looking forward to more collabs next year: Ping us if you like the idea to collaborate on a research or training project for good!

B Lab

09/02/2026

What a great 2026 Paris Packaging Week edition!

In her hands-on session, Prof. Diana Derval started by illustrating how the same sun spray aerosol could be perceived as exciting in India but relaxing in China because the way color is perceived is linked to people's visual acuity and color refraction

A nearsighted person would for instance perceive blue as relaxing while a farsighted person would perceive blue as exciting. Adapting products to different markets was therefore key

Prof. Derval went on to explain the science behind the freeze spray used in a sports context to relieve sprains and strains-related pain and why some users could perceive the extreme cold as a burning sensation and spray more cautiously

The sensitivity to the same mechanical/chemical/thermal receptors that explains why chili makes people feel hot was involved in the process and participants were able to experience this first-hand by sniffing a mystery scent triggering opposite reactions in the audience

To round up this session full of surprises, Prof. Derval highlighted how all these differences in users' aerosol application rituals and preferences would in fact come down to variations in hormonal biomarkers and participants had the opportunity to measure their very own hormonal quotient

We were excited to join the ADF forum and hear the latest developments and insights in the aerosol market and look forward to the next edition

01/01/2026

We wish you and all Earthlings a peaceful ☮️ and exploratory 🛸 New Year!

Let's celebrate with a homage to the iconic Space Invaders game, turned into a festive Peace Invaders 2026 edition 👾

03/12/2025

Food-Waste Recycling 🍋♻️ for Impact 🌍👣

Thanks to Virginie Bellière-Baca and the Sulzer team for sharing this fun holiday season photo with DervalSpace chocolate 🍫 calendars - we will definitively print some more next year!

A lot has happened since the inauguration of Sulzer Chemtech's recycling center ⚗️ in Winterthur

That day, in between many exciting presentations and panels, Prof. Diana Derval 👾 had the privilege to give a keynote on how humans like to defy the elements 🌩️

And it is true: the Sulzer team has been unstoppable ever since and recently joined forces with TripleW to launch the first food waste-based 🚮 PLA bioplastic

Sulzer also makes sure to regularly give back and just donated CHF 300,000 to UNICEF 🌐 thanks to a collegial moving for impact effort - gut gemacht!

Very proud and excited to follow their next initiatives✨

DervalSpace

03/12/2025

Food-Waste Recycling 🍋♻️ for Impact 🌍👣

Thanks to Virginie Bellière-Baca and the Sulzer team for sharing this fun holiday season photo with DervalSpace chocolate 🍫 calendars - we will definitively print some more next year!

A lot has happened since the inauguration of Sulzer Chemtech's recycling center ⚗️ in Winterthur

That day, in between many exciting presentations and panels, Prof. Diana Derval 👾 had the privilege to give a keynote on how humans like to defy the elements 🌩️

And it is true: the Sulzer team has been unstoppable ever since and recently joined forces with TripleW to launch the first food waste-based 🚮 PLA bioplastic

Sulzer also makes sure to regularly give back and just donated CHF 300,000 to UNICEF 🌐 thanks to a collegial moving for impact effort - gut gemacht!

Very proud and excited to follow their next initiatives✨

Sulzer DervalSpace

13/11/2025

Breathe a wind of aerospace innovation with our DervalSpace division🚀

Meet and greet us at Space Tech Expo Europe (in Bremen 🫏🐕🐈‍⬛🐓 Germany) a unique gathering for aerospace innovation and RnD professionals

For this edition, our focus will be twofold:
> supporting innovative space players in their opportunity studies 🔮 and market positioning
> boosting non-space teams creativity with space-inspired 👩‍🚀👨‍🚀 innovation

Happy to chat on the 19th of November, in between the fascinating conferences and demos - see you there!

13/11/2025

We wanted to share the fantastic feedback we received on the special Luxe Edition💄 of our Sensory Lab®, delivered as a half-day workshop for a cosmetics brand!

The main take-aways were that the session helped their research, innovation, and product teams:
1. Understand and predict luxury cosmetics preferences and shoppers' behaviors (rituals, microbiome, hormones♂️♀️)
2. Design a winning and sustainable expansion strategy across target channels (travel ✈️, D2C)
3. Fine-tune profiling and messaging for every local market📍 (India, China)
4. Systematically raise the innovation hit rate and optimize the product portfolio (new ingredients, packaging)

“Professor Diana Derval is inspiring you—with mental agility—always seizing every opportunity to break conventional consumer research and insights with a new, creative, scientific approach, resulting in unexpected ways to predict consumer behaviors and identify unexplored, profitable market segments.”

Trending topics for our Sensory Lab® are matcha (!), microbiome, product preferences in India 🇮🇳, and targeting seniors