Intooit

Helping young businesses develop meaningful brands with a gravitational pull.

10/07/2026

The Magician keeps showing up.
In client work, and right now in my own life.

Here it is in a few of her forms. Each one made for a different client, their energy married to the principle. I don’t have to do this. It’s the same archetype either way. But I love seeing how it shows up in particular. The one on the cover came through this week, for a client.

The magician, the alchemist, the sorcerer, the wizard, the witch. They all carry the same principle. Taking something that already exists and moving it from one condition into another.

Her real domain is the threshold. She isn’t here to improve anything, or to add. She brings out what’s already there. Lead doesn’t become gold on its own. A person doesn’t become themselves by waiting. There has to be heat, and someone tending it.

The magician is my primary archetype too. And a lot of the clients who find me are magicians, alchemists, witches at heart. Often enough that I’ve wondered whether I’m projecting parts of myself onto the work.
Then I look at what’s at the core of it. These are people who want to transmute. They take an idea, a situation, and turn it into something different. It isn’t creation for the sake of creation. It isn’t leading, directing, ruling. It’s wanting to touch your soul and help you through a transition of sorts. 
Which is the whole reason we read the energetic signature. To understand the vibe you’re giving off, and who it’s calling in.

I’m at a threshold myself right now, packing up a life. Maybe that’s why I was so completely drawn in by her knowing, confident look.
Field notes are for the parts of the process, not just the finished outcome.

10/07/2026

The Magician keeps showing up.
In client work, and right now in my own life.

Here it is in a few of her forms. Each one made for a different client, their energy married to the principle. I don’t have to do this. It’s the same archetype either way. But I love seeing how it shows up in particular. The one on the cover came through this week, for a client.

The magician, the alchemist, the sorcerer, the wizard, the witch. They all carry the same principle. Taking something that already exists and moving it from one condition into another.

Her real domain is the threshold. She isn’t here to improve anything, or to add. She brings out what’s already there. Lead doesn’t become gold on its own. A person doesn’t become themselves by waiting. There has to be heat, and someone tending it.

The magician is my primary archetype too. And a lot of the clients who find me are magicians, alchemists, witches at heart. Often enough that I’ve wondered whether I’m projecting parts of myself onto the work.

Then I look at what’s at the core of it. These are people who want to transmute. They take an idea, a situation, and turn it into something different. It isn’t creation for the sake of creation. It isn’t leading, directing, ruling. It’s wanting to touch your soul and help you through a transition of sorts. 
Which is the whole reason we read the energetic signature. To understand the vibe you’re giving off, and who it’s calling in.

I’m at a threshold myself right now, packing up a life. Maybe that’s why I was so completely drawn in by her knowing, confident look.

Field notes are for the parts of the process, not just the finished outcome.

08/07/2026

I’ve been meaning to do this for a while now. To share life and the insights as they come, before they’re fully polished and packaged neatly.

21/06/2026

Happy solstice 🌞
And as it happens, my 100th post. The peak of the year and a small one of my own. Don’t we love it when things align..

20/04/2026

A recovering good girl meets The Rebel

17/04/2026

Continuing the deep dive into the archetypes.
The Rebel feels like a very relevant one for this moment in time. An organizing principle that constellates both our inner world, and the way we participate in the outer world.

Sometimes it shows up as overt disruption. Anarchy. Breaking things open.
Other times, it almost goes unnoticed, but no less disruptive, in refusing to keep doing what you already know is wrong.

Not everything that is normalized deserves your participation. And sometimes, the most constructive thing you can do is stop going along and choose differently.

For me, connecting to this archetype has shifted something. It brought me out of a kind of disillusionment and into something more directed, more intentional. The Rebel is the fire that the we need right now.

15/04/2026

I’m always trying to figure it out.
And I’m starting to see there’s no “it.”

Just a series of moments where things make a little more sense than before. And then they don’t again.
And that’s ok, as long as you stay with it.

At some point, this stopped being an internal process and became my life’s work.. understanding what within us is fixed, and what is alive and changing.
To hold clarity without being hardened by it, to have a direction but still staying flexible and receptive to the unknown.

And more than anything, to allow space for something real to emerge.

24/02/2026

Most advice about impostor syndrome is framed around confidence. Believe in yourself. Fake it till you make it.
But the more I watch it in myself, and in the people I work with, the less I think that’s the real issue.
Impostor syndrome doesn’t always mean you’re not good enough. Often, it means something in you isn’t fully coherent yet.
And so, feeling like an impostor is not a failure. But evidence that something in you is alive, recalibrating, asking to be seen.
I wrote the full piece on Substack. Link in bio.

Adres

Amsterdam
Amsterdam

Website

http://www.intooit.co/

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