Intooit

20/04/2026

A recovering good girl meets The Rebel

17/04/2026

Continuing the deep dive into the archetypes.
The Rebel feels like a very relevant one for this moment in time. An organizing principle that constellates both our inner world, and the way we participate in the outer world.

Sometimes it shows up as overt disruption.
Anarchy. Breaking things open.
Other times, it almost goes unnoticed, but no less disruptive, in refusing to keep doing what you already know is wrong.

Not everything that is normalized deserves your participation. And sometimes, the most constructive thing you can do is stop going along and choose differently.

For me, connecting to this archetype has shifted something. It brought me out of a kind of disillusionment and into something more directed, more intentional. The Rebel is the fire that the we need right now.

15/04/2026

I’m always trying to figure it out.
And I’m starting to see there’s no “it.”

Just a series of moments where things make a little more sense than before. And then they don’t again.
And that’s ok, as long as you stay with it.

At some point, this stopped being an internal process and became my life’s work.. understanding what within us is fixed, and what is alive and changing.
To hold clarity without being hardened by it, to have a direction but still staying flexible and receptive to the unknown.

And more than anything, to allow space for something real to emerge.

24/02/2026

Most advice about impostor syndrome is framed around confidence. Believe in yourself. Fake it till you make it.
But the more I watch it in myself, and in the people I work with, the less I think that’s the real issue.
Impostor syndrome doesn’t always mean you’re not good enough. Often, it means something in you isn’t fully coherent yet.
And so, feeling like an impostor is not a failure. But evidence that something in you is alive, recalibrating, asking to be seen.
I wrote the full piece on Substack. Link in bio.

23/01/2026

The friction you feel is not another shade of failure.
It’s pressure, as your identity expands faster than the form designed to hold it.

Growth doesn’t always ask for improvement.
Sometimes it asks for a new shape.

02/12/2025

I filmed this yesterday to send to a close friend.
The content is honestly irrelevant.. I’m just complaining about how much this little bitch is ignoring me.

It also happened to be Romania’s national day, and something crossed in my brain. It dawned on me that I’ve never really mentioned where I’m from.
If we only know each other through this account, you’ve probably never heard me talk with my thick accent, even in my native language.

Our identities shift a little when we switch languages.
Our thinking patterns change. We show up differently: softer, sharper, more serious, more playful.

I never meant to hide that I’m Romanian.
I’m not ashamed of it, not proud of it either.
It’s just something that is.

Has it shaped me? Of course.
Is it the key to who I am? Not really.
It’s one piece of a much bigger mix. The last 16 years living across Europe, Asia, and the Americas have shaped me just as much.

Where I’m from isn’t the whole story.
But it’s part of it.
And maybe it’s time I let that part be heard too.

27/11/2025

01/11/2025

The Magician marks the beginning.
The first in an ongoing exploration of the twelve core archetypes and the energies they carry.

Each one moves differently through us.
Sometimes as an impulse, sometimes as a lesson, sometimes as the quiet pull to become more of who we already are.

These aren’t boxes to fit into, but mirrors that help us recognize our own patterns of creation, care, rebellion, and return.

The Magician reminds us that transformation begins in awareness. That every act of creation starts as a feeling, a knowing before it becomes form. It’s the energy that turns vision into matter, thought into word, word into movement.

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In this series, I’ll be tracing how each archetype expresses itself - in essence, inside and outside of us, and through the brands and lives we’re building.

A study in energies, not definitions.
A way to listen more closely to what moves you.