Studio ROOF

Create, play & decorate! Ecofriendly toys and home decor inspired by nature and art for all ages.

Together with our three children, we started Studio ROOF in 2005. Our inspiration lies in the beauty of childhood, the imagination, nature, peoples of the world, art and craftsmanship, and our drive has above all been the urge to create, and to unfold a new imagery.

09/05/2026

Our new flowers are almost ready to bloom in your home! Arriving mid May, we can’t wait to mix, match and create flower arrangements 🌷

Designed with

08/05/2026

Last April, we traveled through Belgium and France to visit some of our longtime customers, and it was an unforgettable experience. We shared so many meaningful conversations and inspiring moments along the way. Witnessing the passion, dedication, and hard work of our wonderful retailers was truly special.

We also fell in love with the charm of the historic towns, beautiful landscapes, and warm atmosphere everywhere we went. Above all, we feel deeply grateful to have met such loyal and kind customers who continue to support us.

Experiences like these remind us how important it is to shop local and support the concept stores in our communities — it truly benefits everyone.
April we hit the road to visit some longtime custo Last April, we traveled through Belgium and France to visit some of our longtime customers, and it was an unforgettable experience. We shared so many meaningful conversations and inspiring moments along the way. Witnessing the passion, dedication, and hard work of our wonderful retailers was truly special.

We also fell in love with the charm of the historic towns, beautiful landscapes, and warm atmosphere everywhere we went. Above all, we feel deeply grateful to have met such loyal and kind customers who continue to support us.

Experiences like these remind us how important it is to shop local and support the concept stores in our communities — it truly benefits everyone.

06/05/2026

Lets talk about Ines!

What would Studio ROOF be without this endlessly creative and deeply cherished friend who has been part of our journey for over 20 years?

Together with her partner Gunnar, she is the magic behind the scenes, creating our extraordinary photoshoots from first concept to final ex*****on. With a remarkable eye for detail, colour, atmosphere, and storytelling, they have helped shape the visual world of our brand in the most beautiful way.

For more than two decades, we’ve grown side by side, and we are incredibly grateful for all the beauty, creativity, and love Ines has brought into Studio ROOF.

Here are some behind the scenes moments from our 20th anniversary photoshoot.

04/05/2026

Our shimmering new beetles are arriving any day now! A jade, an azure, a copper and a luminous pink beauty. Which one is your favorite? 🪲

02/05/2026

Sustainable flowers for your (grand) mother! If your mum doesn’t live around the corner, they are super easy to send by post as they come flatpacked 🌺🌷🌻🌸💐

29/04/2026

Wrapping up the final day of our trip to China. ❤️ Delighted to have a meaningful visit to our long term manufacturer, sharing updates and discover their latest technologies and plans. A journey filled with incredible food, tea and warm welcomes along the way!

26/04/2026

A bird, wall flowers, a bee, a butterfly and a ladybug: this collection re-interprets five of our iconic designs through color, layering, and graphic detail. Happy Sunday!

Designed by our friend Zoe Miller. 💗

23/04/2026

Our birds found a wonderful nesting spot on one of the sculptures of Aldo Krop in Amsterdam.

21/04/2026

A tree that sings to celebrate tomorrow’s Earth Day 🌳 Nature is our main source of inspiration and we love to bring it into people’s homes.

18/04/2026

Sometimes we dream about opening our own flower shop 🌸✨ What do you think?

16/04/2026

Look at these special beauties ✨
The shimmering shields we admire in nature, translates into four new wall beetles!

Adres

Prinsenstraat 11
Amsterdam
1015DA

Website

http://www.studioroof.com/

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