27/09/2022
The Chouinard family, the owner of Patagonia, was all over the news in recent weeks. The story is well known: Patagonia is now owned by a trust that ensures that every activity and total profit, currently about a hundred million dollars a year, is devoted to the fight against climate change.
Is that necessary? Yes, that is essential. We need more perspective and dialogue about change, especially within organizations. It is time for action. And that is possible. Shall we?
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