22/04/2026
Is Amsterdam ready for some Saunagus?!
HEATLAB is ready to test the market!
Saunagus is a Scandinavian ritual that encompasses hot & cold temperatures, sounds and scents. It is a reset for body & mind, a guided experience by experienced professionals.
The expected demographic for the bathing suit sauna concept is a young urban health seeking audience, mostly organized through gyms, teams or runners clubs.
Founders Emil en Lisa have been working extremely hard over the past weeks to build the physical area for their new business and tonight they hosted their first ever test session on Dutch soil with a ladies field hockey team from
The couple are here straight out of Copenhagen to fill an unsaturated market opportunity in the recently developing sauna trend in Ams, that’s up until now dominated by self-service remote access saunas.
With “Saunagus” entering the market, differentiation is about to come upon this city!
Follow their journey on their brand new insta page .nl
P.S Sports or health influencer? Locally famous? Or active in the right demographic? You can help grow this business AND get invigorated at the same time!