Spinnaker Research

Name: Spinnaker Research
Address: Amsterdam, 1082GN, NL
Telephone: +31(0)206407233

Startpagina
Nederland
Amsterdam
Spinnaker Research

Spinnaker Research offers research tools for market research professionals. Weighting survey samples

With our tools we want to make the practice of market research more accessible and pleasurable for the researchers. The Spinnaker Research weight tool is the first of many more handy and time saving tools to come. We believe that some of the tasks of a researcher can get mundane or tedious. By developing easy and time saving solutions to take care of these tasks we think researchers will find more

pleasure in their work next to getting a higher quality of output of their work. Having worked in market research jobs for over a decade we know the pains and pleasures of market researchers. Our tools are specifically designed for the research executive, whether junior or senior. The tools were available and in use in Microsoft Excel (using macro's) before we thought of putting them online. The many positive responses we've gotten from fellow researchers and the simple fact that they kept using our tools were the reason for us to build this site.

31/10/2014

Next to our data weighting tool we also developed a simple, fast and extremely accurate verbatim coding tool. You know, coding those open ended survey answers. If you deal with this regularly be sure to check out our tool and see if it will save you time.

In the example below we coded open ended brand names of Dutch opticians

31/10/2014

This video shows how our data weighting tool works. Uploading your sample data, setting weight targets en settings. Exporting your data including calculated weight factors. Remember, our goal was to make data weighting as easy as possible so anyone can do this.

Would love to hear what your thoughts are.

31/10/2014

Here is our first video we made. It explains why we weight survey data in the first place.

https://www.youtube.com/watch?v=KkqXbw43yxc

Data weighting is applied in market research to ensure survey results are representative for a population. The basic principle of data weighting is explained...

31/10/2014

Curious about our data weighting tool? Check out this product video with a step by step demonstration of how to calculate sample weights. Any researcher can do this.

https://www.youtube.com/watch?v=ghjsC_btBRE

Instructional video on how to calculate (multivariate) survey weights using the Spinnaker Research Weighting Tool.

24/09/2013

Today we launched our new website template. www.spinnakerresearch.nl is now designed specifically for the online weighting tool we've developed.

Soon users will be able to start Beta testing our weighting tool. The tool is based on a MS Excel (vba / macro) I have developed back in 2008. Since that time researchers / colleagues of mine have been using the excel version. GfK has even indicated they are using it as their official backup weighting tool. Having gotten that much positive feedback we decided we should make the tool more widely available through a web application. In the meantime we've enhanced some of the properties and functions of the tool, and we're still not ready.

Hope we will be able to help, support and make the life of market researchers around the globe a bit more easy and pleasurable.

Adres

Amsterdam
1082GN

Telefoon

+31(0)206407233

Website

http://www.spinnakerresearch.nl/

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