MARE Amsterdam

MARE Amsterdam Understanding what makes people tick. Amsterdam based agency specialising in future-proof qualitative research, we:
~ unravel
~ anticipate
~ make

Team MARE op pad! 🤍✨  We begonnen de dag heerlijk met een gezellig ontbijtje bij Bakhuys 🥐☕ en sloten af met een inspire...
14/04/2026

Team MARE op pad! 🤍✨
We begonnen de dag heerlijk met een gezellig ontbijtje bij Bakhuys 🥐☕ en sloten af met een inspirerende audiotour door De Nederlandsche Bank!

Samen lachen, leren en even uit de dagelijkse flow, dit zijn de momenten die het zo leuk maken 💫

MARE’S anticipate unit is back at  ! Within our international masterclass in trendforecasting for professionals, led by ...
08/04/2026

MARE’S anticipate unit is back at ! Within our international masterclass in trendforecasting for professionals, led by Pernille Kok-Jensen. We empower participants to become true trendforecasting powerhouses. And when the energy is this good, can we really call it work?

Frugal is the new chic.
Mia McGrath, a UK-based creator with roots in luxury fashion, shows us what that looks like toda...
12/01/2026

Frugal is the new chic.
Mia McGrath, a UK-based creator with roots in luxury fashion, shows us what that looks like today.

Mia reframes frugality as taste, where staying on top of your finances and knowing where to find great bargains, is the new status signal.

On TikTok, she shows that living well isn’t about owning more, but choosing better.
Thrifting over impulse buys, creatively reusing what you already have (yes, turning candle holders into vases is cool), and prioritising quality over quantity.

Frugal Chic emerges as a countermovement to excess and instant gratification. It champions under-consumption, mindful choice, and the freedom that comes from needing less.

This manifestation is part of a trend we call smartsumption, whereby we see a shift from consuming less to consuming smarter, better and more sustainable.  

Curious how mindsets like Frugal Chic are shaping consumer behavior?
Let’s explore.




ANTICIPATE:  INFLATABLE KNIT  Textiles have always lived in the background.
Jeanne Mora flips that logic:
What if the fa...
08/12/2025

ANTICIPATE:  INFLATABLE KNIT
 
Textiles have always lived in the background.
Jeanne Mora flips that logic:
What if the fabric became the structure?

Inflatable Knit is a seat built only from fabric + air.
Stitch patterns act like circuits, guiding pressure so softness can stand.

It taps into a mindset we’re watching closely:
People want more than function - they want objects that lift moods, spark curiosity, and do more with less. Inflatable Knit turns that shift into something you can sit, hug or just admire and smile.

Want to understand how emerging mindsets are shaping the future of your industry? Contact MARE to explore the options

ANTICIPATE:  Daan Walder - StoorzendersDaan Walder designs in the noise, where signals glitch, memories overlap, and cit...
01/12/2025

ANTICIPATE:  Daan Walder - Stoorzenders

Daan Walder designs in the noise, where signals glitch, memories overlap, and cities speak in fragments.

His work Stoorzenders is a roaming constellation of antennas broadcasting sound, light and video into public space; not polished, but intentionally unclear. 
You don’t watch it. You navigate & feel it.
At its core, Daan urges us to hear what the city has forgotten - the marginalized voices that once shaped those spaces, now buried beneath convenience and flow. 

As we move beyond neatly labelled experiences, Stoorzenders leaves room for interpretation, confusion and connection. It asks us to tune in differently and listen to what’s rarely given the mic.

Want to understand how emerging mindsets are shaping the future of your industry?
Contact MARE to explore the options




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