29/09/2026
For years, many international companies viewed China primarily as a manufacturing base and growth market. 🏙️🌏 Turns out, it's also a great place to learn from.
According to Richard Zhang, GEA’s Country Managing Director for Greater China, many established views of China overlook how much the market has changed. From robotics and AI to engineering talent and industrial innovation, the country is playing an increasingly influential role in shaping the future of industry.
👉 Read our interview to find out what Europe often underestimates about China, why success depends on combining global expertise with local talent and market understanding – and why curiosity may be one of the most important business skills of all: https://go.gea/4wY