11/05/2026
On Friday, May 8, we officially launched our outdoor fern brand, Cedar House Ferns, for a group of invited guests during Floraliën in Ghent.
Vitro Plus also participated in Floraliën this year, so we first welcomed our guests at our own presentation stand. Afterwards, there was time to explore the entire exhibition, followed by refreshments at the Provinciehuis, located opposite the venue, where we watched the film “Where Ferns Return”, which has been created over the past six years.
We were also honoured to welcome two special guests: Max Valstar and his colleague Ilse van den Akker from the Dutch Embassy in Belgium.
In 2020, John Bijl started creating a unique fern garden featuring a cedar greenhouse and a wooden house. The garden is used to showcase the many extraordinary fern species that exist and to inspire our customers with their beauty and diversity.
This is also the mission behind Cedar House Ferns: introducing unique and special ferns to the market alongside the traditional varieties commonly found in garden centres today.
During his speech, John explained that with this brand, he hopes to bring back the fern craze of the Victorian era into modern times.
Over the past few years, we have extensively tested the brand, featuring paper pots and wooden plant labels, at various fairs. We also developed a beautiful wooden display table for garden centres and informative signage, all created with sustainability in mind.
The brand is now ready to come to life! 🌿
