22/05/2016
Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations -- that allow the creation and exchange of user-generated content” (Belch & Belch 2015, 507). Thus, social media is a broad concept that covers multiple types of platforms; the most popularly known are social networking sites, which are “platforms for networks or social relations among people who share interests, activities, backgrounds or real-life connections” (Belch & Belch 2015, 507) such as Facebook, Twitter and YouTube. [ 503 more words. ]
https://promotionteamblog.wordpress.com/2016/05/22/social-media-marketing
Social media is defined as “a group of Internet-based applications that build on the ideological and technological foundations — that allow the creation and exchange of user-generated content…
