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Asian Food Group

Startpagina
Nederland
Haps
Asian Food Group

Asian Food Group - Wholesaler, specialized in Asian foods. More than 80 years of experience

03/09/2026

80+ years with one name every chef knows.

Founded in 1941.
Long before “authentic“ became a marketing word, Lucullus was already the sauce in the European kitchen.

Ketjap Manis, Ketjap Benteng, sambal in every style, chili sauces, garlic sauces, sriracha. Spice powders, dried herbs, fried onions, noodles.

Over 95 products under one brand today.

And it scales with you. Sambal Oelek in 10kg. Ketjap Manis in 13kg. Professional sizes built for professional kitchens.

How long a brand lasts says everything.
Still here, still trusted, and still top of mind after 80 years.

Come taste Lucullus yourself.
Booth 5.107, Gastvrij Rotterdam , 21–23 September.

31/08/2026

𝗪𝗲’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗶𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗯𝗲𝗳𝗼𝗿𝗲.
A kitchen picks a sauce supplier only because the price looked good. And it ends up costing a lot more to fix.

We put together the questions we wish more people asked before signing themselves to any sauce supplier. Because if you know Asian food, you know the sauce is what decides the whole dish.

Swipe through, save it, use it next time you’re comparing suppliers, and see why Lucullus is one of the brands we keep recommending to the food service.

But nothing beats tasting it yourself.
Meet us at Booth 5.107,
Gastvrij Rotterdam, Sept 21–23.

Come find out why kitchens have trusted Lucullus since 1941.

28/08/2026

See you at Gastvrij Rotterdam. 👀

This September 21–23,
we’ll be at Rotterdam Ahoy, Hall 5, Booth 5.107, and this time we’re bringing two brands that have been feeding European kitchens for years.

Lucullus. In production since 1941, the name behind the sambal, ketjap, and a lot of sauces that many Asian cooking in Europe already runs on.

Kara. The coconut you’ve probably already tasted, coconut milk, cream, water, and anything coconut.

Come taste both yourself, talk to our team, and see what’s actually behind the labels you already know.

What more do you want to see in our booth?
Tell us below.

27/08/2026

Now, 46 Dek Som Boon products in stock

Truffle Soy Sauce, now sitting in our warehouse.
Rich truffle aroma, deep umami flavor, made for gourmet cooking, straight from Thailand.

You already know Dek Som Boon.
Now it’s time to try their newest innovation.

Check it out on our webshop.
Product no. 34793

24/08/2026

Asia Week at Selgros Lichtenberg was exactly the kind of day we love.

We got to showcase our products, meet new faces, and share our passion for Asian food with everyone who stopped by.

The best marketing isn’t just an online campaign, it’s a real conversation. Talking face to face, hearing what customers actually need, and figuring out how we can help them get there.

Huge thanks to our long-time partners Selgros Cash & Carry Deutschland and Transgourmet Deutschland for having us. Already looking forward to the next event together.

21/08/2026

No more heavy bottles taking up shelf space.

Dek Som Boon now offers Soy Sauce Tablet.
Easy to use, two ways:
1️⃣ 1 tablet + 15ml hot water → ready soy sauce
2️⃣ Put into stir-fry or soups while cooking → dissolves in 5 seconds

1 tablet = 20ml of soy sauce.
12 tablets per bag.

Each tablet is individually packed, easy to store.
New in our range. Ask your account manager to try it.

20/08/2026

No more heavy bottles taking up shelf space!!

Dek Som Boon now offers Soy Sauce Tablet.
Easy to use, two ways:
1️⃣ 1 tablet + 15ml hot water → ready soy sauce
2️⃣ Put into stir-fry or soups while cooking → dissolves in 5 seconds

1 tablet = 20ml of soy sauce.
12 tablets per bag.

Each tablet is individually packed, easy to store.
New in our range. Ask your account manager to try it.

19/08/2026

We just imported Dek Som Boon’s supercar. 👀

Not a real car. A bottle of soy sauce.
But once you hear why they call it that, it makes sense.

80 years making everyday soy sauce.
Then the question:
why can’t soy sauce be premium too?

So Dek Som Boon built one.
with their best ingredients, not to sell in volume, but to prove what the brand can do.

Truffle Soy Sauce.

One drop, and you’ll get it.
It just landed in our warehouse for you to try.

If this isn’t innovation,
we don’t know what else could be.

18/08/2026

Not every video needs to be perfect.

Our customer service teammate stepped way out of his comfort zone to film this one, and honestly, it’s a little rough. We’re still proud of him for trying.

HOWEVERRRR,
What’s not rough: the products behind him.

We stock 25 SKUs from Thai Delight, including the quick, easy microwavable meals you’ve probably already spotted somewhere without even knowing the brand.

Full range on our webshop, link in bio.

13/08/2026

Five years of Miss Linh. We’re proud to be part of the journey.

Congratulations to the entire Miss Linh team on this incredible milestone.

Our partnership began when Miss Linh introduced its Vietnamese vegan soup base range to Sligro. Honestly, we were secretly excited from the start, once we tasted the products, we knew they had potential.

What stood out from day one: the Miss Linh team is proactive. They came to our offices to demo and cook, walking us through the products in person, and that hands-on understanding made all the difference.

Success like this doesn’t happen on its own. Both teams put in the time and energy to understand the products and the customers, and make things happen.

Congratulations again, It’s been a pleasure working together, and we can’t wait for what’s next.

Adres

Klopsteen 6
Haps
5443PW

Openingstijden

Maandag	08:00 - 17:30
Dinsdag	08:00 - 17:30
Woensdag	08:00 - 17:30
Donderdag	08:00 - 17:30
Vrijdag	08:00 - 17:30

Telefoon

+31882212000

Website

http://www.asianfoodgroup.com/

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