Van den Bos Flowerbulbs B.V.

03/09/2026

🌱☀️ A second Calla trial is underway! ☀️🌱

At Van den Bos Flowerbulbs, we continuously invest in testing and innovation to support our customers around the world.

We have recently established a second Calla trial planting in a summer climate to evaluate the performance of our varieties under warmer growing conditions. These trials provide valuable insights into growth, quality, and overall performance, helping us make the right assortment decisions and offer the best possible advice to our customers.

27/08/2026

🌱Growing quality from the South.🌱

Another successful bulb season in Chile has come to an end. Months of dedication, expertise, and careful cultivation have resulted in premium flower bulbs ready to support growers around the world.

Behind every bulb lies a story of hard work, craftsmanship, and commitment. Southern Bulbs represents the passion and expertise that make high-quality flower bulb production possible season after season.

19/08/2026

Freshly harvested from the Dutch fields. 🌿

Every calla starts its journey in the fertile fields of the Netherlands, where skilled hands carefully harvest each flower. A beautiful reminder of the craftsmanship and passion behind every stem.

12/08/2026

12/08/2026

🍑 Peach is having a moment.

From fashion and interiors to floral design, soft peach tones continue to inspire. With its elegant blooms and delicate fragrance, Freesia Peachy Queen brings this timeless trend indoors, adding warmth and sophistication to any bouquet or arrangement.

10/08/2026

👀 𝗦𝗻𝗲𝗮𝗸 𝗽𝗲𝗲𝗸!

Meet Roselily Sienna and Roselily Meyra, two of the many promising Roselily selections showcased during Dutch Lily Days this year.

They are still in the testing phase and several years away from commercial availability, but we're excited to give you a first glimpse of what we're working on behind the scenes.

At Roselily, innovation never stands still. 🌸

Stay tuned for more developments!

Roselily Dutch Lily Masters Dutch Lily Days

06/08/2026

How It All Began: The Story Behind the Founding of Roselily 💕

04/08/2026

🌸 Spring starts with Sorrento 🌸

Looking for a compact, colourful and fragrant spring product?

Sorrento is our genetically short pot freesia, perfect for patios, balconies, terraces and indoor spaces. Its abundant flowering and fresh spring fragrance make it a real eye-catcher throughout the season.

Suitable for both indoor and outdoor enjoyment.

FlowerTrials

30/07/2026

Three photos. One story. 🌸

Freshly purchased, placed in a vase, and instantly filling the room with colour and fragrance.

That is the power of Freesia One.

Created to inspire consumers with premium quality, exceptional scent, and a floral experience that lasts beyond the purchase. Every stem is designed to deliver an elegant presentation at home while showcasing the unique character that makes freesia stand out.

27/07/2026

𝗜𝗻𝘁𝗲𝗿𝗶𝗼𝗿 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝗳𝗹𝗼𝘄𝗲𝗿 𝘁𝗿𝗲𝗻𝗱𝘀.

Soft, neutral interiors remain a strong design trend, with flowers adding colour, warmth and character to every space.

Through lifestyle photography, we showcase how Roselily fits seamlessly into contemporary interiors. By creating inspiring visual content, we support our growers, importers and retail partners in presenting Roselily as the premium brand it is.

Together, we're continuing to build consumer awareness and strengthen the Roselily brand worldwide.

Roselily