Plane Strategy & Marketing

21/05/2021

The 100k question, how will the summer develop travel wise, how will restrictions be eased or used, will countries work together to get the world travelling again.

All important questions that will be answered over the coming months.

03/05/2021

Airport Slots (the right to depart or arrive at a certain time) explained brilliantly.

The post Covid period marks a new era for airlines, where airports have capacity again and the cards are shuffled again. Although the Covid Crisis has devastated the industry, it will also push needed change and bring many new initiatives. All in all exiting, and honoured to be part of it ...........

We have looked at future growth of congested airports; realistically there could be another 100 airports declared full in 10 years. For airports already faci...

21/04/2021

The post covid travel market is changing and there are still many unknowns. Revenue prediction has become challenging for airlines specially when using legacy systems. However they all seem to overlook where the main gain is found, thats ancillary revenue. Now fare revenue is getting increasingly difficult to predict, using personal (type of traveller) and demand to offer ancillary products on demand will give the largest chance to recover.

New disrupters are on the way to gain from this new and disrupted market.

The upheaval caused by the Covid-19 pandemic has opened the door for upstarts to win the business of a growing number of carriers.

16/04/2021

One thing is clear, we have to change......... the way we travel, we live and think........

What if the biggest safety challenge isn’t on the road anymore? more: https://volvoca.rs/3uaReSgCertain scenes include actual histor...

23/03/2021

Working towards a 0 emission transport system of the future was introduced to a great EU product. A full electric bus that can be operated on electricity that can be sourced through wind and solar alternatives. The Cradle to Cradle concept looks like a great way forward to have a transport system that actually is 0 emission. Amazing technologies used making it a much nicer experience for the passenger.

Impressed !

10/03/2021

Very interesting survey done by IATA, showing the impact of the Travel Restrictions and the need for a harmonised way forward.

We can get the world moving again if and when we can regulate and administer centrally.

Health and Travel App's will lead the way to economic recovery and a better control of the current Covid Pandemic and future ones.

Way2Go !

04/03/2021

Expectations of reaching heard immunity are not promising, specially if the EU wants to see some kind of impact on the holiday market.

Although its encouraging to see that some countries are making good progress with their vaccination strategy, if the governments and industry just wait for herd immunity before encouraging free travel again, the summer of 2021 will end in a disappointing manner
Governments will obviously take a careful approach, therefore its up to the industry (not only IATA or Airlines) to come with solutions.

A 3 stage approach can help creating confidence for the consumers and EU governments and allow people to travel more freely again. The following steps should be implemented before leaving a country / boarding an aircraft.

1 If you are Vaccinated, and have a travel pasport free travel is possible
2 If you have a recent (48h) negative PCR test (certified)
3 Do a rapid test pre departure

This can help preventing spreading of the virus and allow people to travel again.
Governments can with their tourist boards create safe holiday products and allow economies to pick up momentum again.

If we wait for governments to implement I fear it will not happen, if the industry starts acting as one, there is a good chance momentum can be achieved.

28/11/2018

https://www.maltachamber.org.mt/en/air-malta-wins-turnaround-airline-of-the-year-award?fbclid=IwAR0UiX1PwHiEQ_HiMQcmloXLDb7JeD1jPJ6aFahcj7EOnpz_oMWfnLG6fEQ

The award is given to an existing airline that has turned around through innovative strategic changes and/or a restructuring exercise.

23/09/2017

Air Malta introduces GO LIGHT yet an other step in their business transformation process ......

Introducing Go Light – Air Malta's new product enabling customers to travel just with a hand luggage.

20/06/2017