06/10/2026
Think about this:
๐ 70% of your leads are either 2+ hours away
๐ Out-of-state
๐ Or looking to purchase remotely
Then your only KPI is: โ๐๐ ๐ฃ๐๐๐ ๐ข๐ค๐ง๐ ๐๐ฅ๐ฅ๐ค๐๐ฃ๐ฉ๐ข๐๐ฃ๐ฉ๐จโฆโ
And guess what? Even your LOCAL customers want to do things remotely too.
Thereโs nothing wrong with pushing your team to produce MORE. In fact, you should. โ
But are you really measuring your BDC on appointment volume when the customer is 5 states away? โ
Remember, weak BDC only asks: โ๐๐ค๐ฌ ๐ข๐๐ฃ๐ฎ ๐๐ฅ๐ฅ๐ค๐๐ฃ๐ฉ๐ข๐๐ฃ๐ฉ๐จ ๐๐๐ ๐ฌ๐ ๐จ๐๐ฉ?โ
A strong BDC on the other hand asks: โ๐๐๐๐ฉ ๐๐จ ๐ฉ๐๐ ๐๐๐จ๐ฉ ๐ฃ๐๐ญ๐ฉ ๐จ๐ฉ๐๐ฅ ๐๐ค๐ง ๐ฉ๐๐๐จ ๐๐ช๐จ๐ฉ๐ค๐ข๐๐ง?โ
โก๏ธ Is it an appointment?
โก๏ธ Is it an OTD quote?
โก๏ธ Is it a sight unseen trade appraisal?
โก๏ธ Is it a credit application?
Because the goal isnโt always to set the appointment, but move every lead closer to a sale.
And when your leads changed and your process didn't. That's the problem.
Your lead quality should influence your BDC strategyโฆ
Your CRM data should influence your targetsโฆ
Your customerโs buying behavior should influence your processโฆ
๐จAnd if your dealership wants appointments ONLY and doesnโt care about remote buyers, then make sure your marketing and lead sources are producing predominantly local customers!
๐
๐๐ผ๐ผ๐ธ ๐ฎ ๐ฑ๐ฒ๐บ๐ผ: ๐ฎ๐ฐ๐ฑ๐ฏ๐ฑ๐ฐ.๐ฐ๐ผ๐บ | ๐ฉ ๐ฎ๐ฑ๐บ๐ถ๐ป@๐ฎ๐ฐ๐ฑ๐ฏ๐ฑ๐ฐ.๐ฐ๐ผ๐บ | 2:45 BDC