Wayfinder Group

01/01/2020

Happy New Year 🥂 from The Wayfinder team

28/12/2019

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.

28/12/2019

Most marketers do it wrong, but here are four top secrets for getting it right.

28/12/2019

These strategies can help you tackle your priorities and make significant improvements in 2020.

28/12/2019

Who says business-to-business campaigns have to be boring?

28/12/2019

How you sell yourself is different than how you market yourself.

28/12/2019

You need more than one strategy. You need a strategy for every opportunity.

28/12/2019

Focus on your customer!

Customer product fit and post-sale support tell the real story.

28/12/2019

I asked the top influencers and industry insiders what influencer marketing trends were coming in 2020. Here's what they said.

28/12/2019

What will 2020 bring in the world of marketing....

A marketing forecast from Jason Heller, partner and global lead, digital marketing operations & technology, at McKinsey’s New York office.

28/12/2019

Merry Christmas from the Wayfinder Team. 🎄🎅🥂

01/06/2019

The key to a successful marketing campaign is simple: Follow up.