03/12/2025
Who is booking your beds? Are you working with OTAs, travel agencies, or is it AI bots?
ChatGPT, Perplexity, Gemini, and others could become travel agents themselves, cutting out OTAs instead of partnering with them.
Travel agencies like Expedia, Booking.com, and Trip.com risk becoming fulfillment arms of major AI chatbots with current trends.
The OTA model calls for travelers to join their loyalty programs, tap links from advertisers, and tack on extras. It’s likely that agentic AI will trigger a marketing competition between the major chatbots and OTA’s standalone agentic AI features.
Are you prepared? Who will end up booking your beds??
(This lovely room is at Latroupe Madrid)