18/04/2017
Mooi artikel van McKinsey met handig stappenplan om data-driven marketing te realiseren. Het goede nieuws: de tools om dit te realiseren worden steeds bereikbaarder!
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketing?cid=other-eml-alt-mip-mck-oth-1703
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.
