Worldpack

07/01/2025

𝗟𝗶𝘃𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱

Have you heard of live social shopping? It’s a new way to shop that combines livestreaming with e-commerce, creating a highly interactive and engaging experience for customers. Platforms like TikTok Shop and Whatnot are already leading the charge, with retailers hosting live events where viewers can ask questions, see products in action, and purchase directly - all in real-time.

While it’s still early days in Europe and the U.S., the potential is massive. In China, live social shopping has already taken off, with creators generating millions in sales in just days.

Here’s why it’s catching on:

- 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲: It’s not just selling; it’s interacting. Customers feel connected and informed, leading to higher trust and faster decisions.

- 𝗘𝗮𝘀𝗲 𝗼𝗳 𝗔𝗰𝗰𝗲𝘀𝘀: Platforms like TikTok are prioritising discovery, meaning even businesses with no followers can start experimenting and gain visibility.

- 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹: As online and offline experiences blend, live social shopping shows how brands can bridge the gap with creativity and real-time solutions.

Is it the next big thing in omnichannel retail? Only time will tell. But one thing is clear: this trend is worth watching.

Are you exploring live social shopping as part of your strategy? Share your thoughts below!

16/12/2024

𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝘂𝗽𝗱𝗮𝘁𝗲𝘀, 𝗳𝗲𝘀𝘁𝗶𝘃𝗲 𝗳𝘂𝗻, 𝗮𝗻𝗱 𝗮 𝗪𝗼𝗿𝗹𝗱𝗽𝗮𝗰𝗸 𝗰𝗹𝗮𝘀𝘀𝗶𝗰!🎄

Last Thursday, we gathered for our final company meeting of the year. These quarterly updates are more than just business. They’re a chance to reflect on our shared successes, align on future goals, and ensure everyone’s voice is heard.

But what makes these meetings special is what comes after: the Worldpack pub quiz - a classic we always look forward to! 🏆 Once again, the Wolfpack brought their A-game, battling it out in a night full of laughs, festive vibes, and (friendly) rivalry.

Here’s to ending the year together in style and gearing up for an exciting 2025 ✨

06/11/2024

🌍 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗗𝗮𝗮𝗻 𝘃𝗮𝗻 𝗩𝗹𝗶𝗲𝗿𝗱𝗲𝗻, 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗢𝗳𝗳𝗶𝗰𝗲𝗿

As we work towards our goal of becoming carbon neutral by 2030, Daan will be leading the charge, integrating sustainable practices across our operations to make a positive impact for our clients and the planet. From partnering with eco-focused suppliers to optimising logistics, he’s dedicated to pushing our “Sustainability with Guts” initiative further than ever.

Curious about Daan’s plans for the future of sustainability at Worldpack? Read his full introduction and vision for the journey ahead in our latest blog post.

🔗 https://worldpack.eu/news/meet-daan-van-vlierden-worldpacks-new-sustainability-officer

04/11/2024

𝗥𝗲𝘁𝗮𝗶𝗹 𝗥𝗼𝘂𝗻𝗱𝘂𝗽: 𝗧𝗵𝗲 𝗟𝗮𝘁𝗲𝘀𝘁 𝗪𝗶𝗻𝘀 𝗮𝗻𝗱 𝗠𝗼𝘃𝗲𝘀 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗥𝗲𝘁𝗮𝗶𝗹

Growth is on the cards for many European retailers, despite challenging times. With sustainability and customer experience two of the hottest topics in retail right now, some brands are stepping up to the challenge to prove that they’re good for growth.

Here's a roundup of the latest developments:

𝗩𝗶𝗻𝘁𝗲𝗱 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁
Europe’s leading second-hand marketplace, Vinted, has recently closed a secondary share sale of €340 million. The Lithuanian brand now has a value of €5 billion.

The sale of shares diversifies the company’s investor base and validates a growing trend among consumers to buy second-hand and change their shopping habits.

Vinted has begun rolling out a new electronics category and expanded its shipping business in the Netherlands, Belgium, and France.

Thomas Plantenga, CEO of Vinted, said: “We are incredibly proud to have built a product that our members love to use, and that has created a market for second-hand fashion. Vinted shows it’s possible to have a successful, profitable business that positively impacts people, communities, and the environment.”

𝗟𝗶𝗱𝗹 𝗧𝗿𝗶𝗮𝗹𝘀 𝗦𝗰𝗮𝗻 & 𝗚𝗼 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝘃𝗶𝗮 𝗶𝘁𝘀 𝗔𝗽𝗽
German supermarket chain Lidl is testing a scan & go function within its own app.

It’s hoped that giving customers the ability to use their smartphones to scan groceries will speed up the checkout process.

It is trialling the software at a branch close to its Neckarsulm headquarters.

Like most scan & go technology, shoppers will scan the bar code on items but use their phone rather than an in-store scanning device. For loose items like fruit and vegetables, shoppers will scan a QR code to enable scales that print labels. If successful, the technology could be rolled out to more stores in the future.

𝗪𝗶𝗯𝗿𝗮 𝗢𝗽𝗲𝗻𝘀 𝗙𝗶𝗿𝘀𝘁 𝗦𝘁𝗼𝗿𝗲 𝗶𝗻 𝗙𝗿𝗮𝗻𝗰𝗲
Dutch discount store chain Wibra has opened its first store in France, near Lille.

The chain has had a hugely successful year, breaking both its profit and sales records in 2023, and hopes to open two more French stores by the end of 2024.

CEO Bas Duijsens tries to manage ambitions: “We will first test what works here and what does not, and then make adjustments accordingly.”

Wibra is confident that there is a strong market in France and, having piqued shoppers’ interest with its first store opening, hopes to win more market share.

𝗭𝗮𝗹𝗮𝗻𝗱𝗼 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗡𝗲𝘄 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗙𝗶𝘁𝘁𝗶𝗻𝗴 𝗥𝗼𝗼𝗺 𝘄𝗶𝘁𝗵 𝗟𝗲𝘃𝗶’𝘀
German-based fashion retailer Zalando has teamed up with Levi’s to create an AI-powered virtual fitting room.

The technology lets customers create a 3D model using their own measurements to see how the clothes fit on the body. Previous tests using earlier versions of the virtual fitting room showed a reduction in returns of up to 40%.

Fabio Baum, General Manager Benelux & Nordics at Zalando, said: “Using an AI assistant to choose an outfit is much more fun than browsing through our huge catalogue. Such an intuitive conversation works much better than classic search filters.”

𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻
The retail market remains challenging, but new retail brands that are embracing changing consumer habits and improvements in customer experiences are boosting the outlook for European retail. Bold brands, looking to explore new technology and audiences are leading the way for others to follow suit and are being rewarded with big gains.

As the retail market continues to experience turbulence, we’ll keep you up to date with what’s happening and which retailers are making bold decisions.

31/10/2024

𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗚𝗡𝗙𝗥 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 𝘀𝗼𝗿𝘁𝗲𝗱 𝗳𝗼𝗿 𝟮𝟬𝟮𝟱? From mops to till rolls, GNFR impacts every corner of your store’s operations. Without the right supplies, customer experience, productivity, and costs can all take a hit.

🔗 Explore how planning GNFR with the right partner can transform your in-store efficiency: https://worldpack.eu/news/get-your-essential-goods-not-for-resale-sorted-for-2025

Behind every successful retail store are essentials

29/10/2024

📅 It’s officially ONE MONTH until 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆! Retailers, this is your sign to start preparing for the biggest shopping day of the year. 💪 From endless coffee to the all-important GNFR essentials, getting ready means stocking up on more than just inventory.

Whether it’s till rolls, shopping bags, or those crucial discount tags, every detail matters to keep your store running smoothly through the rush.

Swipe through our ultimate Black Friday checklists and make sure you’ve got it all covered. 🛒

25/10/2024

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹: 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🌐

In an era where customers expect seamless, personalised experiences both online and offline, retailers can no longer afford to skip personalisation. Studies show that personalising customer journeys across channels can boost revenue by up to 15%—and drive 80% more store visits. 📈

In our latest blog, we explore practical ways retailers can blend digital and offline personalisation for an omnichannel approach that keeps customers engaged at every step. From AI-powered recommendations to in-store personalised offers, it’s time to make your customer feel recognised, no matter where they shop.

🔗 Discover how to optimise your omnichannel strategy with personalisation here: https://worldpack.eu/news/personalising-your-omnichannel-strategy

It's key, trust us

21/10/2024

𝗥𝗲𝘁𝗮𝗶𝗹 𝗥𝗼𝘂𝗻𝗱𝘂𝗽: 𝗡𝗲𝘄 𝗦𝘁𝗼𝗿𝗲𝘀, 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗵𝗮𝗻𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 💡

The retail industry is buzzing with exciting news as several prominent brands make significant moves to expand their presence, enhance their strategies, and promote sustainability. Here's a roundup of the latest developments:

𝗔𝘀𝘁𝗿𝗶𝗱 & 𝗠𝗶𝘆𝘂'𝘀 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗗𝗲𝗯𝘂𝘁
Jewellery retailer Astrid & Miyu is making a grand entrance into mainland Europe with the opening of its first store in Amsterdam, the Netherlands. This marks a significant milestone for the brand as it continues to eye further expansion across the continent. Known for its unique and stylish jewellery pieces, Astrid & Miyu's new store is set to captivate the hearts of European customers.

𝗚𝘆𝗺𝘀𝗵𝗮𝗿𝗸'𝘀 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻
The Solihull-based fitness and gym brand Gymshark is ramping up its investment in its omnichannel strategy with the opening of four new retail locations. This includes its first store in mainland Europe, along with three new permanent stores and an outlet pop-up set to open within the next 12 months. Gymshark's commitment to enhancing its omnichannel presence reflects its dedication to providing customers with a seamless shopping experience, both on- and offline.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗮𝘁 𝗞𝗲𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗙𝗼𝗼𝘁𝗮𝘀𝘆𝗹𝘂𝗺
In the world of luxury fashion, Kering has announced the appointment of Gucci deputy CEO Stefano Cantino as its new CEO, effective from the 1st of January 2025. This leadership change is expected to bring a fresh perspective and new strategies to the renowned luxury group.

Meanwhile, sportswear retailer Footasylum has strengthened its top team with the appointment of Will Van Rensburg as chief commercial officer and Glen Wilkinson as its new senior buying director. These strategic hires are aimed at driving growth and enhancing the brand's market position.

𝗕𝗼𝗼𝘁𝘀 𝗨𝗞'𝘀 𝗥𝗲𝗰𝘆𝗰𝗹𝗶𝗻𝗴 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲
In a bid to promote sustainability and encourage recycling, British retail giant Boots UK has launched a new incentive program. Customers can earn 500 points by recycling five old toiletry products, such as deodorant and skin lotion bottles. This initiative not only rewards customers for their planet-saving efforts but also underscores Boots UK's commitment to environmental responsibility.

These developments highlight the dynamic nature of the retail industry, with brands continuously evolving to meet the changing needs and preferences of consumers. From expanding their physical presence to embracing sustainability and making strategic leadership changes, these retailers are setting the stage for a promising future.

15/10/2024

The busiest time of the year, but we’re ready for it… I think 🥴

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08/10/2024

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗟𝗘𝗔𝗡 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 📈

Last Friday, Dennis facilitated an internal LEAN training, showing us how small changes in processes can create big improvements in efficiency. It’s all about working smarter, not harder—one of our key principles at Worldpack.

From identifying inefficiencies to streamlining workflows, Dennis is helping us stay one step ahead while embodying our core values like taking control and working as a team💡

04/10/2024

When life get’s tough, there’s always… 😏

03/10/2024

𝗡𝗲𝘄 𝗥𝗼𝗹𝗲, 𝗦𝗮𝗺𝗲 𝗣𝗮𝘀𝘀𝗶𝗼𝗻! ✨

After 4 years of dedication and growth within Worldpack, we are thrilled to announce that Tarissa has transitioned from her role as Inside Sales Account Manager to Account Manager Retail Packaging. Her hard work and passion have been key to her success, and we’re excited to see her flourish in this new position.

🗣️ 𝗙𝗿𝗼𝗺 𝗧𝗮𝗿𝗶𝘀𝘀𝗮:
"I’m absolutely thrilled to step into this new role. What excites me most is the opportunity for even more personal contact with our clients. Retail packaging is more than just bags and boxes – it's about bringing creativity and innovation to the forefront of every project. I can’t wait to collaborate with our clients to provide the best solutions and help them enhance their branding through packaging. Together, we’ll make great things happen!"