Wat zijn de openingstijden?

Maandag 08:00 - 18:00 Dinsdag 10:00 - 18:00 Woensdag 08:00 - 18:00 Donderdag 08:00 - 18:00 Vrijdag 08:00 - 18:00

Women Disrupting Tech

Startpagina
Nederland
The Hague
Women Disrupting Tech

Telling Stories, Connecting People, Building Systems with and for female founders in tech

04/09/2026

A physiotherapist once told Karianne Kraaijestein that women recover more slowly at this stage of life, but nobody could say exactly why.

There simply isn't enough research.

That gap is what pushed her to start Adaptive, an intelligent coaching layer for female endurance athletes whose bodies don’t follow a generic training template.

Here's what she had to figure out first:
1. Build around real context, not averages.
2. Track what’s usable, not just interesting.
3. Test the economics before you build.

Curious how she incorporated the learnings in her new company?

Listen to the full conversation with Karianne Kraaijestein and Dirkjan Hupkes.
Link in bio 🎙

03/09/2026

Karianne Kraaijestein breaks down why the hormonal transition often feels like a cliff, and why so many women feel the shift in their sports performance before they can name what's causing it.

The full conversation gets into what's actually happening in the body. Episode 168, link in bio 🎙

28/08/2026

Elise Mol built BASH on a simple stat: 97% of people go to an event because someone they trust is already going.

So BASH gives early buyers a reason to bring friends along, through exclusive access and a built-in plus-one. Each ticket becomes an invitation, and each visitor becomes someone else’s reason to show up.

See how one buyer turns into a room full of people. Episode 167, link in bio 🎙

28/08/2026

Most founders spend more on ads every year and get less back for it. Elise Mol, co-founder of BASH, explains how the right first buyers can outperform a bigger ad budget.

1. Sell to your early fans
2. Partner with “Founder-Investors
3. Schedule time for thinking

These lessons all trace back to how Elise built BASH's growth on relationships rather than paid outreach.

Full conversation with Elise Mol and Dirkjan Hupkes, episode 167. Link in bio 🎙

27/08/2026

"Getting those first people on board is really like its own marketing channel." — Elise Mol

Elise Mol co-founded BASH, a platform that helps event organizers turn their earliest ticket buyers into a presale engine so they lean less on paid ads.

Her stat says it all: only 3% of people seek out an event on their own. The other 97% show up because their friends are already going. That's the whole idea behind BASH. Get the right early buyers in the door, and in the weeks before the event, they bring everyone else.

Want to hear how community-driven sales can take the pressure off your ad budget? Episode 167, with host Dirkjan Hupkes. Link in bio 🎙

24/08/2026

"Let's use technology to allow medicine to become more human again and allow us to focus on that really nice human side of healthcare." - Dr. Hannah Allen

In episode 166, Dr. Hannah Allen joins Dirkjan Hupkes to talk about a simple idea: what if AI could take away some of the admin, so doctors have more space for the human side of care?

After 14 years as a GP in the UK, Hannah became Chief Medical Officer at Heidi Health , an AI care partner used by clinicians around the world. What started as an AI scribe now helps with millions of consultations every month.

But the most interesting part is not the technology itself. It is what changes when doctors can look up more, listen better, and spend less time behind a screen.

In this conversation, Hannah shares what she is seeing in healthcare right now, why AI does not have to replace the doctor, and how it can make care feel more human again.

Curious about the future of healthcare?
Episode 166 is for you. Link in bio 🎙

21/08/2026

Dr. Hannah Allen has spent 14 years as a GP in the UK, moving into tech partway through that career, first at Babylon Health, where she led the team that launched the UK's first digital-first primary care service, then her own women's health startup. Along the way, she picked up fundraising lessons that go far beyond healthcare.

1. Counter VC bias with data
2. Don't raise just to raise
3. Find investors who've built companies.

These aren't abstract for Hannah; they came from raising her own startup and watching what actually worked.

If you're building in MedTech right now, episode 166 is for you. Link in bio 🎙

20/08/2026

Dr. Hannah Allen is Chief Medical Officer at Heidi, an AI care partner built to take administrative work off clinicians' hands.

Because the cost of admin work is not only time. It is also the attention that should go to the patient in the room.

Heidi handles the data entry, the templating, the synthesizing, so doctors get back what technology can't replace: the rapport, and the skill of putting a patient at ease.

Episode 166 with Dr. Hannah Allen is in the bio 🎙

17/08/2026

"It's the dream to tackle period poverty, not just in the Netherlands but hopefully in the whole world." - Sophie Haccou

For Sophie, period poverty is not only about access to products. It is about choice.

In this episode, she explains that even in the Netherlands, 1 in 8 menstruating women sometimes has to choose between food and tampons. While menstrual cups can be cheaper, more sustainable, and better for the body, they are not always a realistic option if you do not have a private sink, clean water nearby, or the confidence to use one outside the home.

That is where Casey comes in: a portable menstrual cup cleaner that helps people rinse their cup with only a small amount of water, anywhere and anytime.

CupHub is also working with partners like the Voedselbank and Armoedefonds to make sustainable menstrual products more accessible. Because as Sophie says, the bigger dream is not just to build a product. It is to give people back the autonomy to choose what works for their body, their budget and their day.

Curious how design can help tackle period poverty?
Episode 165 is for you. Link in bio 🎙

14/08/2026

Building a hardware startup means hitting funding walls software founders rarely see.

Like high upfront costs and investors who lean toward software and AI.

So when the money wasn’t there, Sophie Haccou turned to crowdfunding, and it taught her more than how to hit a target.

Three lessons from our conversation:

1. Crowdfunding gets you past the valley of death; the proceeds fund the prototypes and pilots that convince VCs later.
2. It builds an ambassador network, not just a balance. Small backers become vocal supporters of the brand.
3. Take the advice in, then steer yourself. Founders hear a lot of well-meant input; the job is deciding what to act on.

These lessons were hard-won: Sophie built CupHub while bootstrapping, waitressing at night to fund the days she spent building Casey, a portable rinsing device for menstrual cups.

Full conversation with Sophie Haccou and Dirkjan Hupkes. link in bio 🎙

Adres

Wilhelmina Van Pruisenweg 35
The Hague
2595AN

Openingstijden

Maandag	08:00 - 18:00
Dinsdag	10:00 - 18:00
Woensdag	08:00 - 18:00
Donderdag	08:00 - 18:00
Vrijdag	08:00 - 18:00

Website

https://womendisruptingtech.blog/

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer Women Disrupting Tech nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.