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Women Disrupting Tech

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Nederland
The Hague
Women Disrupting Tech

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Telling Stories, Connecting People, Building Systems with and for female founders in tech

09/10/2026

Health still counts as private at most companies, which leaves women managing cycles, fertility, endometriosis and perimenopause quietly around a full workload. Veroniek Vermeulen, founder of Silatha, gives founders three things they can start this week, none of which need a board meeting or a bigger team.

1. Make room to disagree, without a penalty.
2. Treat cycle-related symptoms as plannable.
3. Design your policy for the 99 percent who act in good faith.

Companies that complete her programs report a 93 percent increase in engagement and a 92 percent improvement in psychological safety, so the culture work shows up in the numbers.

If you are building a team you want women to stay in, episode 172 with Veroniek Vermeulen, hosted by Dirkjan Hupkes, is for you. Link in bio 🎙

08/10/2026

Veroniek Vermeulen saw a post about the book Four Thousand Weeks and realized that is all a person gets. So much of that time goes to running through life: getting things done, taking care of others, doing the work, going to the grocery store.

She didn't have a purpose and couldn't name what she wanted from life. She found it in work that supports other people. In her words, that is where you shift from just making the hours in a day to feeling alive.

The full conversation with Dirkjan Hupkes goes further. Episode 172, link in bio 🎙

28/09/2026

“When women’s experience isn’t measured, it disappears from the design. And safety is a clear example of that.”

Anniek is co-founder and CCO of MyHives, the everyday-safety company she built with Nelson Ajulo in The Hague. In episode 171, she talks with Dirkjan Hupkes about how daily safety calculations, like which route to take or which seat to pick, never show up in official data and what gets lost in system design because of it.

The line above is the same idea she found in Caroline Criado Perez's book Invisible Women, which shows how cars, medicine, and cities get designed around data that leaves women's experience out.

Feeling inspired to make sure all experiences get counted, not just the reported ones?

Share this with someone who needs to hear it. Episode 171 is for you. Link in bio 🎙

25/09/2026

Every day, people run a safety calculation that never gets logged anywhere: which route, which seat, which shift.

Anniek van Veldhuizen and her co-founder Nelson Ajulo are turning that invisible math into data with MyHives. In episode 171, she gets honest about what it actually took to make big institutions take it seriously.

Swipe through 3 practical takeaways 👇
1. Follow-up beats outreach. The persistence after the pitch is what closes the deal.
2. Learn the system’s language to change it. If the numbers make your case, make the numbers.
3. Don’t fight the incumbents. Sit beside them and build on each other’s strengths.

If you’re closing gaps inside systems that weren’t built for you, episode 171 is for you. Link in bio 🎙

24/09/2026

Anniek points to Invisible Women by Caroline Criado Perez as the book that changed how she reads safety.

Cars tested on male dummies, medicine dosed on male bodies, cities designed around male commuting patterns. The book's throughline is that when women's experiences aren't measured, they disappear from the design.

Anniek connects that directly to why so many women feel unsafe.

Her own read on it: counting reported incidents captures the extreme ends and misses most of what actually happens. That leaves systems that wait for something to happen before anything changes.

Want to listen to the full conversation? Check out the link in bio! 🎙️

21/09/2026

“I believe the biggest impact really comes from helping as many people as possible make better decisions in the supermarkets.”

Anke is the co-founder and CEO of FLTRD, an app that scans supermarket products and scores how ultra-processed they are.

In episode 170, she sits down with Dirkjan Hupkes to unpack the research behind that score, why some nutrition labels can be gamed, and the founder decisions that took FLTRD to more than 35.000 downloads.

This quote is her answer to one simple question: why keep the core feature free when your company isn’t making money yet?

Curious what it takes to build a food app people actually trust? Episode 170 is for you. Link in bio 🎙

18/09/2026

Anke Kuik co-founded a data and privacy company with three others and sold it. Now she is building her second company, FLTRD | Minder Bewerkt Eten FLTRD, a supermarket scanning app. Every choice is intentional:

1. What stays in-house
2. What stays free for users
3. What an investor should bring besides capital.

These aren't generic startup rules. They're the exact decisions that took FLTRD from an outsourced prototype to more than 30,000 downloads.
Swipe through for 3 learnings from our conversation 👉

Full conversation with Anke Kuik and Dirkjan Hupkes, link in bio 🎙

Photo credit @ Food Pioneers

17/09/2026

More than half of the citizens in the Netherlands live with one or more chronic disease, and most of that can be prevented with a healthier lifestyle, with food as a big part of it. That number led to a harder question: "Why is it then still so difficult to make healthy decisions, or maybe why is it actually so easy to make unhealthy choices?”

70% of supermarket shelves are filled with unhealthy foods. Food labels require a university degree to read them and not to mention that claims about ingredients may, but just as well may not, be true.

So even people who want to make the right food choices have a hard time making them.

That is the systemic pain that FLTRD is killing by making the healthy food choice the easy choice. And it’s the painkiller opportunity Anke hopes investors will see.

For the conversation, including what Anke is looking for in investors, check out episode 170 of Women Disrupting Tech wherever you listen to podcasts. Find the link in bio 🎙

14/09/2026

“I think the genie is out of the bottle. We cannot put AI back. So let’s see how we can get the most out of it and work toward a better future instead of ruining it along the way.”

Juliette is a Senior Engineering Manager at the largest online retail and e-commerce platform in the Netherlands and Belgium and Founding Director of the AI Flower Foundation. In episode 169, she talks with Dirkjan Hupkes about the open-source framework she built to map 152 IT activities against 25 levels of AI capability, and what her own redundancy taught her about staying in control of her career.

This quote lands at the moment she explains what actually excites her about AI, right alongside the risks she takes seriously.

Curious how to turn AI excitement into an actual plan instead of just hype? Episode 169 is for you. Link in bio 🎙

11/09/2026

Most teams assume AI is a strategy on its own.

Juliette van der Laarse, Senior Engineering Manager at the largest online retail and e-commerce platform in the Netherlands and Belgium, and founding director of the AI Flower Foundation (currently being set up), spent a year mapping 152 IT activities against 25 levels of AI capability, and came back with lessons that apply just as much to a small team as a large corporate.

1. Confirm AI is actually the right fix, before automation or just fixing the underlying system
2. Give senior people time to mentor
3. Build AI that cannot reinforce its own bias

These lessons matter because Juliette built all of this on the side of a demanding day job, then used her own redundancy to make the work her full focus.

Full conversation with Juliette van der Laarse and Dirkjan Hupkes. Link in bio 🎙

Adres

Wilhelmina Van Pruisenweg 35
The Hague
2595AN

Openingstijden

Maandag	08:00 - 18:00
Dinsdag	10:00 - 18:00
Woensdag	08:00 - 18:00
Donderdag	08:00 - 18:00
Vrijdag	08:00 - 18:00

Website

https://womendisruptingtech.blog/

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