Enlighten

02/03/2023

14/02/2023

How do you use product analytics effectively to improve your product, without being overwhelmed with so much data and metrics? Check out our new blog https://www.enlighten.services/post/how-to-improve-your-product-using-data

07/02/2023

Every product goes through multiple stages during its lifecycle. The primary focus of product development is different in each of these stage.

30/01/2023

To define your market niche, parameters like Age, Gender, Geography are not enough… You need to enrich them with parameters like Beliefs, Desires, Ambitions.

For example, instead of a niche like “Engineers, male, aged 20-30, from USA”, try defining your niche as
“Non-technical people who want to start an engineering career”

26/01/2023

Does MVP refer to a working product or just a prototype? No matter what term you use, we need to apply frequent validation, during the whole journey, starting from having the idea and onwards.
https://www.enlighten.services/post/does-p-in-mvp-stand-for-product