31/08/2026
Building a Business in the Netherlands: A Managing Partner’s Perspective 🇳🇱
Moving a business to a new country is not only about operations. It’s about adapting to a new way of working, understanding a different business culture, and learning what builds trust in a new market.
We asked our Managing Partner, GökhanDoğru, about his experience building a business in the Netherlands.
His biggest takeaways? 💭
“The easiest part was adapting to the Dutch work-life balance. I really value how people stay focused and productive during working hours while also protecting their personal time.”
“The biggest adjustment was getting used to the direct communication and structured planning culture. Coming from Turkey, I was used to a more flexible and relationship-driven way of working. It took some time to adapt, but I learned that this clarity creates trust, improves efficiency, and leads to stronger collaboration.”
“Perhaps the most rewarding part of building a business here has been seeing satisfied clients recommend us to others.”
“In the Dutch business environment, I’ve learned that consistently delivering on your promises can turn trust into long-term relationships, and your clients into your strongest ambassadors.”
Every country has its own way of working. Learning to understand and embrace those differences is an important part of building a successful business.
At Usual Investments, we help companies navigate their expansion into the Netherlands by supporting the legal and operational foundations behind the scenes, so leaders can focus on growth. 🌍
