13/05/2026
ODMedia appoints Emma Geelen as CEO
Leadership transition supports ODMedia's next phase of international growth and strategic development
ODMedia today announced that Emma Geelen, currently Chief Operating Officer, will become Chief Executive Officer from September 2026, as the company enters its next phase of growth. Sjef Pijnenburg, who founded ODMedia in 2004, will transition from CEO to the role of Founder and Strategic Advisor, allowing him to focus on vision, M&A, innovation, strategic partnerships and new commercial opportunities.
This planned transition is designed to align leadership focus with the increasing scale and complexity of ODMedia's international operations, while preserving the entrepreneurial spirit that has defined the company from day one. The vision, DNA and foundations built by Sjef Pijnenburg continue to shape the business, while Emma Geelen's leadership brings sharper strategic direction, strong ex*****on capability and a clear focus on organisational development.
Emma Geelen has played a central role in building ODMedia's organisation and supporting its growth across international markets, while accelerating innovation through the introduction of AI-driven products. As CEO, she will lead the company's strategic direction, performance and organisational development as ODMedia continues to expand its capabilities and international footprint.
"ODMedia has been a big part of my professional journey," said Emma Geelen. "Returning four years ago felt like coming home. We have built a strong position in the global content ecosystem, and I'm excited to lead ODMedia into its next phase. With a clear strategy and a strong team as the foundation, we are focused on delivering even greater value to our customers."
Sjef Pijnenburg will continue to work closely with key partners, focusing on innovation, strategic partnerships, M&A and identifying new opportunities as the content and technology landscape evolves.
"Emma has an exceptional ability to understand both people and the business," said Sjef Pijnenburg. "She brings sharp thinking, strong social skills and a deep understanding of what ODMedia stands for. That makes her the right CEO to lead ODMedia into its next phase. This transition allows me to focus on innovation, partnerships and new opportunities, and together we are well positioned to deliver even greater value to our customers and partners."
With operations across multiple international markets, ODMedia continues to support content owners, broadcasters and platforms in navigating an increasingly complex global distribution environment, reinforcing its position as a trusted partner in the global content ecosystem.
