ValueMatch

ValueMatch ValueMatch offers assessments that give insight into the dynamics between people and organizations, based on Spiral Dynamics.

We also provide Spiral Dynamics certification training and have a webshop for Spiral Dynamics trainer tools. ValueMatch combines proven assessments with world-class training to transform organizations through Spiral Dynamics. We measure the deeper values driving people and teams, while our Academy trains professionals globally in practical application. Whether you need cultural analysis, leadershi

p development, or want to become certified yourself, we provide a practical pathway. Discover what's possible when you understand what really motivates people.

For years now, we have enjoyed teaching our online Spiral Dynamics Masterclass to a great variety of people from more th...
02/09/2026

For years now, we have enjoyed teaching our online Spiral Dynamics Masterclass to a great variety of people from more than 35 countries.

The mixture of nationalities, cultures and professional backgrounds brings such depth to our conversations about how humans have evolved, how different value systems shape the way we see the world, and how these differences play out in leadership, organizations and society.

Needless to say, we are always proud when someone like Thien Ngo, an experienced HR Director and certified career coach, gives us such a glowing review. Her words capture exactly what we hope participants take away from the Masterclass: not just knowledge, but a new lens through which to understand people and systems.

Our next Spiral Dynamics Level 1 Masterclass starts this September.

If you want to look beyond behavior, understand the deeper values that drive people, and learn how to apply Spiral Dynamics to real life complexity, we would love to have you join us.

👉 https://academy.valuematch.net/course/sdi-1-september-2026

You already have the tools.NLP. Nonviolent Communication. Transactional Analysis. Solution Focused Coaching. GROW. Syste...
01/09/2026

You already have the tools.

NLP. Nonviolent Communication. Transactional Analysis. Solution Focused Coaching. GROW. Systemic Coaching. And probably several others.

Spiral Dynamics does not replace them.

It gives you a framework for understanding **which approach fits which person, in which situation, at which moment**.

Different clients can have very different deeper values. One may first need safety and trust. Another responds to challenge and directness. Someone else needs structure, autonomy, results, or space to explore feelings and relationships.

The same intervention can therefore work beautifully with one client and completely miss the mark with another.

In our **Coaching with Values** training, you learn to recognize these deeper value systems and use Spiral Dynamics to adapt your coaching to the person and the situation in front of you.

Keep your toolbox.

Learn how to choose the right tool.

👉 Join the Coaching with Values training:
https://academy.valuematch.net/course/cwv-sept-2026

We may all say that **respect is important**. But what do we actually mean by respect?For one person, respect may mean h...
27/08/2026

We may all say that **respect is important**. But what do we actually mean by respect?

For one person, respect may mean honoring elders and traditions.
For another, it means showing strength and courage.
For someone else, it means following moral principles, recognizing achievement, treating everyone equally, or accepting that people value different things.

The behavior may look similar, but **the deeper values behind it can be very different**.

This is one of the powerful perspectives Spiral Dynamics offers. It helps us see beyond behavior and understand the deeper value systems that shape how people interpret the world, what motivates them, and why the same word can mean something very different to different people.

In our **Spiral Dynamics Level 1 Masterclass**, starting this September, we go beyond learning the colors. You learn to recognize these deeper patterns and use them to better understand people, organizations, leadership, culture and change.

If you want to learn to see what is happening **beneath the surface**, join us in September:

https://academy.valuematch.net/course/sdi-1-september-2026

Some learning gives you new knowledge. Transformational learning changes the way you see.That is what we aim to create i...
26/08/2026

Some learning gives you new knowledge. Transformational learning changes the way you see.

That is what we aim to create in our Spiral Dynamics Level 1 Masterclass: Navigating Complexity, Values and Change.

Spiral Dynamics gives you a new lens for looking at people, organizations and society. You learn to recognize the deeper value systems that shape how people think, what motivates them, how they respond to change and why the same situation can look completely different through someone else’s eyes.

During the course, you will not only learn the theory. You will work with it, discuss it with participants from different backgrounds and countries, and apply it to real situations.

Gradually, you begin to see patterns that were previously difficult to recognize. You gain a deeper understanding of:

• what drives people and groups
• why cultures develop as they do
• why people respond differently to leadership and change
• how increasing complexity changes what people and organizations need
• how to choose interventions that fit the people and circumstances involved

For coaches, consultants and leaders, this can fundamentally change the way you understand and work with people.

Ready to unlock a new perspective?

Join us for our next Spiral Dynamics Level 1 course starting this September:

https://academy.valuematch.net/course/sdi-1-september-2026

25/08/2026

Spiral Dynamics is much more than a model of colors. It is a framework for understanding how people, organizations and societies respond to increasingly complex life conditions, and how our values, leadership and ways of organizing evolve with them.

In September, we start a new edition of **Navigating Complexity, Values and Change**, our **Spiral Dynamics Level 1 training**.

This is an in-depth training in the original Spiral Dynamics framework developed by Dr. Don Beck and Christopher Cowan from the research of Dr. Clare W. Graves.

The training is **authorized by the Don Beck Spiral Dynamics Integral Foundation** and combines live online sessions with an extensive online learning environment.

You will learn to:

• Recognize the different value systems and the life conditions that activate them
• Understand how values influence behavior, leadership, organizations and society
• Analyze change and the dynamics between value systems
• Apply Spiral Dynamics to real situations and complex challenges
• Develop a more systemic perspective on people and social systems

If you want to move beyond a superficial understanding of Spiral Dynamics and learn to work with the model in practice, this training is a strong foundation.

**Join us this September:**
https://academy.valuematch.net/course/sdi-1-september-2026

Coaching does not happen in isolation. People grow and make choices within an environment that may support their values ...
09/08/2026

Coaching does not happen in isolation. People grow and make choices within an environment that may support their values or create tension.

In our Coaching with Values training, you learn to work with Spiral Dynamics and ValueMatch assessments. This helps you understand what deeply motivates your coachees and how to match them with roles, teams and working environments that fit their values, capacities and needs.

Deepen your coaching and help people make choices that work for both who they are and the world around them.

Discover the training at the ValueMatch Academy:

https://academy.valuematch.net/course/cwv-sept-2026

05/08/2026

Every person, team and organization has its own cultural DNA: underlying value patterns that influence how people think, collaborate, make decisions and respond to change.

In our live online training *Navigating Complexity, Values and Change: Spiral Dynamics Level 1 Masterclass*, you will learn to recognize and understand these patterns. This gives you a powerful framework for adapting your coaching, leadership or change approach to what people and organizations actually need.

The next international group starts in September 2026.

Learn more and register:
https://academy.valuematch.net/course/sdi-1-september-2026

Life is a spiral. As our circumstances change, new questions, challenges and possibilities emerge.What values guide your...
04/08/2026

Life is a spiral. As our circumstances change, new questions, challenges and possibilities emerge.

What values guide your choices? What gives you energy? How do your priorities differ from those of the people around you?

A ValueMatch assessment gives you insight into the value systems that shape your perspective, decisions and response to change. Understanding your own perspective also helps you recognize why others may see the same situation differently.

Discover what guides your next step.

Explore the ValueMatch assessments:
https://www.valuematch.net/product-category/assessments/

Want to build real expertise in Spiral Dynamics?About six months ago, we changed the name of our Spiral Dynamics Level 1...
31/07/2026

Want to build real expertise in Spiral Dynamics?

About six months ago, we changed the name of our Spiral Dynamics Level 1 training to:

Navigating Complexity, Values and Change

The new name reflects what participants learn to do: recognize the deeper values that shape people and societies, understand how change unfolds, and identify which approaches fit different levels of complexity.

To make it absolutely clear, this is our official Spiral Dynamics Level 1 Masterclass.

During this learning journey, you will develop an in depth understanding of the value systems and the dynamics of change. You will also practise applying Spiral Dynamics to people, teams, organizations and society.

The training combines comprehensive online learning with eight live online sessions, practical assignments, personal profiling and your own analysis of a topic that matters to you.

Successful completion leads to a Spiral Dynamics Level 1 certificate issued by the Dr. Don Beck Spiral Dynamics Integral Foundation.

The next group starts September 23, 2026.

Early bird available until July 31.

Learn more and register:
https://academy.valuematch.net/course/sdi-1-september-2026

Adres

Palmstraat 16
Utrecht
3572TC

Openingstijden

Maandag 09:00 - 22:00
Dinsdag 09:00 - 22:00
Woensdag 09:00 - 22:00
Donderdag 09:00 - 22:00
Vrijdag 09:00 - 20:00

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