11/11/2020
We are pleased to announce that the Greenspread case has been completed. Below a message from Eliane Schilte about her experience.
The innovative Greenspread has worked towards a proposition to transform business parks in a sustainable way, by offering help to identify and effectuate various renewable energy possibilities that fit their customer’s wishes. To reach customers and effectively implement the proposed solutions, a well-thought-out distribution strategy is indispensable - and that is exactly where Helix Consulting came in.
Under the supervision of (previous) Helix Consulting board member Wouter, we, the selected team consisting of four students, did what our educational background in Science & Innovation Management has long prepared us for: putting theory into practice. Through executing a quick scan, distributing a survey and conducting in-depth interviews, we formed an advice on the most effective distribution strategy for the promising proposition of Greenspread. The advice, as presented to Greenspread online, elaborated on the importance of distributing via firms and highlighted the networking opportunities via associations of firms, along with a number of additional relevant findings from the research.
The team, consisting of Britt ten Bergen, Robbert Messing, Lotte Veldman and myself, has carried out this research in the past months. This has been a great experience and provided meaningful insights into opportunities and barriers in implementing sustainable strategies. The different team members’ qualities complemented each other well and provided a pleasant and constantly challenging working environment.
We would like to thank Helix Consulting for arranging this opportunity, and Greenspread for their enthusiasm and open-minded approach to our findings. When the circumstances safely allow it, we are eager to come visit your company!
Eliane Schilte, on behalf of the case team