Bike Europe

18/12/2025

Cowboy finally finds a new owner, founder and CEO Adrian Roose has to leave.

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BRUSSELS, Belgium - E-bike brand Cowboy has officially been taken over by France's ReBirth Group Holding SA. The agreement signals a new phase for the Belgian brand, which will now fully lean on ReBirth's industrial and recapitalisation capabilities. The transaction includes a full financial restruc...

28/11/2025

Iconic brand Campagnolo is in trouble. That's for sure, but that's all. All stakeholders involved confirmed to Bike Europe the implications are still under discussion. How many, if any, redundancies are still to be discussed.

All details here:

VICENZA, Italy - The ongoing crisis in the cycling industry may be hitting one of the sector's most iconic Italian brands: Campagnolo, the historic Vicenza-based company and a name synonymous with world cycling. Reports of significant redundancies announced by the company have been circulating acros...

11/11/2025

Industry leaders raise doubts whether ZIV’s move is right way forward for .

The 10-point plan for the show is welcomed, but not that it would mean the end of the show.

Read all details in the comments.

09/10/2025

Taiwan bicycle industry takes necessary steps forward to avoid more import bans from the US.

TAIPEI, Taiwan - The pressure on Taiwan to align its labour governance with international standards is increasing. The recent United States import ban on Giant Group is not seen as an isolated case. Many firms in Taiwan's manufacturing sectors, which rely heavily on high-intensity, low-wage labour,....

07/10/2025

At the recent Summit Series in Paris, experts across the cycling industry gathered to discuss retention and recruitment of women in the bicycle industry — and the data is both revealing and urgent.

Get all details at bike-eu.com:

PARIS, France - This was the question looking to be answered at the recently held Summit Series in Paris, supported by CIE's Women in Cycling expert group. The event, focusing on the retention and recruitment of women in the bicycle industry, hoped to 'lead the change' in correcting the current imba...

25/09/2025

Giant Bicycles is back on the cover page of all media now imports into the US are stopped by customs over alleged worker rights violations. What is going on? Or is this just a slow response to what came forward on labour conditions in Taiwan already last February?

TAIPEI, Taiwan - US Customs and Border Protection (CBP) announced Wednesday that it will detain and withhold all shipments of bicycles, bike parts and accessories manufactured at Giant's Taiwan facility based on evidence indicating forced labour. In response, Giant Bicycles Group has released a stat...

23/09/2025

The positive vibe budding at evaporated during the summer months. At Taichung Bike Week, it was clear that the long-awaited bicycle market recovery will not come next year.

Taichung, Taiwan - The 2025 Taichung Bike Week did not bring the hoped-for signals of market improvement. Overnight rooms in the organising hotels were still available shortly before the event started, and exhibitors were looking at empty agendas on the opening day. There is a growing awareness amon...

18/09/2025

Can this industry veteran be successful again with 'high priced premium e-bikes"?

VALAIS, Switzerland - "We want to disrupt." That is the clear goal of the new project by ex-Stromer co-CEO Tomi Viiala. Joining forces with an elite set of partners, he is launching a new brand, Viiala, to push the current boundaries of innovation within the bicycle industry. The e-bike and speed-pe...

04/08/2025

"For us the bicycle market and e-bikes are the next logical step to grow our business," said Stefan Pierer, then CEO of Mobility in 2017. Was he overconfident, or did he have no clue what the bicycle industry was about?

The new CEO gives the answer.

The winding down of the bicycle activities by Pierer Mobility is progressing much faster than planned.

29/07/2025

founders Taco and Ties Carlier are back in the bicycle industry with new project.

Full report👇👇🚲🚲

NOTTINGHAM, UK - Accell Group's Raleigh brand has debuted the Raleigh One, a new e-bike that represents the brand's shift to a "striking new visual identity." The bike's sleek geometric lines and integrated tech features reflect the brand's desire to move into a more "urban, design-led" approach to....

17/07/2025

Massive discounting took the bicycle industry to the edge as the financial reserves have become thin in recent years. is the next to enter self-administered restructuring.

08/07/2025

The number of new national women-driven networks being launched this year alone, shows that the momentum for is not just growing, it's becoming unstoppable. This year's EUROBIKE SHOW Women in Cycling breakfast showed that it is no longer a simple networking event to bind a minority group together, but a movement looking to evolve the face of the industry. Data is now at the forefront as initiatives focus on, amongst other things, closing the .

FRANKFURT, Germany - Eurobike marked the fourth edition of the Women in Cycling breakfast. Growing from humble beginnings with a few participants to a raucous reception for this year's speakers. This is no longer a simple networking event to bind a minority group together, but a movement looking to....