26/09/2021
How to find Brand Niche and position as
Value Discovery Method: Outer Scanning
External scanning, including industry scanning, competition scanning and cultural value resource scanning 3 latitudes:
➊ Industry Scan: Scan the past, present and future of the industry, find out the past and present life, grasp the industry history line and evolution trend, dynamic grasp the industrial value map.
➋ Competition scanning: to find out the competitive situation, touch
➌ Clear what the competitors are emphasizing and what they have done. Find out whether the competitors occupy the industry central value area or the surrounding value area, and see what are the big value opportunities in the industry that are not occupied.
Cultural scanning: scanning the relevant cultural value resources to see if there is an opportunity to graft industry cultural resources, and related social and cultural resources or historical cultural resources.
NEXT >> Cycle
