02/09/2013
Innovation Jam - last week's happenings!
Geir-Axel Oftedahl (HPS, Jotun) told the story of how reaching a serious breakthrough takes a lot of committed, granular work. It took Jotun 10 years of strategic, granular work to redefine its market space and become the uncontested market leader, with all the competition thinking "what the hell ju...