06/09/2024
🚀 Event Recap: The Power of User Insights in Innovation! 🚀
In Session 3: The Power of User Insights in Innovation, we explored how users can play a pivotal role in driving innovation. The session, which is hosted by and Nordic Edge challenged traditional views, focusing on how user-driven insights can shape both front-end ideation and downstream adoption.
📌 A key takeaway was the concept of ‘free innovation,’ where users' contributions are a valuable yet often untapped resource for organizations looking to enhance their innovation efforts.
🤝 Also a big thanks to Sebastian Baastad Taxerås for showing how a major company like Lyse works with user insights, saying: "At Lyse, customer insight forms the foundation of our product development, as we believe that placing the customer at the center is the key to successful innovations. The benefits of involving customers far outweigh the risks of exposing potential ideas and concepts to competitors."
🌱Next up, our last session of this Accelerating Innovation programme will be on the 22nd of October, and we will focus on how to achieve a culture of innovation at your company. Read more and sign up for the session in the comments!👇
